Paul Ammann – författare

This text presents readers with the concepts and commands required to configure Cisco routers in multiprotocol internetworks. Examples, excercises and tests are included to allow readers to learn to qualify for Cisco certification.

Extensively class-tested, this textbook takes an innovative approach to software testing: it defines testing as the process of applying a few well-defined, general-purpose test criteria to a structure or model of the software. It incorporates the latest innovations in testing, including techniques to test modern types of software such as OO, web applications, and embedded software. The book contains numerous examples throughout. An instructor''s solution manual, PowerPoint slides, sample syllabi, additional examples and updates, testing tools for students, and example software programs in Java are available on an extensive website.

This extensively classroom-tested text takes an innovative approach to explaining software testing that defines it as the process of applying a few precise, general-purpose criteria to a structure or model of the software. The book incorporates cutting-edge developments, including techniques to test modern types of software such as OO, web applications, and embedded software. This revised second edition significantly expands coverage of the basics, thoroughly discussing test automaton frameworks, and it adds new, improved examples and numerous exercises. The theory of coverage criteria is carefully and cleanly explained to help students understand concepts before delving into practical applications, while extensive use of the JUnit test framework gives students practical experience in a test framework popular in the industry. Exercises, meanwhile, feature specifically tailored tools that allow students to check their own work. The book's website also offers an instructor's manual, PowerPoint slides, testing tools for students, and example software programs in Java.

This extensively classroom-tested text takes an innovative approach to explaining software testing that defines it as the process of applying a few precise, general-purpose criteria to a structure or model of the software. The book incorporates cutting-edge developments, including techniques to test modern types of software such as OO, web applications, and embedded software. This revised second edition significantly expands coverage of the basics, thoroughly discussing test automaton frameworks, and it adds new, improved examples and numerous exercises. The theory of coverage criteria is carefully and cleanly explained to help students understand concepts before delving into practical applications, while extensive use of the JUnit test framework gives students practical experience in a test framework popular in the industry. Exercises, meanwhile, feature specifically tailored tools that allow students to check their own work. The book''s website also offers an instructor''s manual, PowerPoint slides, testing tools for students, and example software programs in Java.

This extensively classroom-tested text takes an innovative approach to explaining software testing that defines it as the process of applying a few precise, general-purpose criteria to a structure or model of the software. The book incorporates cutting-edge developments, including techniques to test modern types of software such as OO, web applications, and embedded software. This revised second edition significantly expands coverage of the basics, thoroughly discussing test automaton frameworks, and it adds new, improved examples and numerous exercises. The theory of coverage criteria is carefully and cleanly explained to help students understand concepts before delving into practical applications, while extensive use of the JUnit test framework gives students practical experience in a test framework popular in the industry. Exercises, meanwhile, feature specifically tailored tools that allow students to check their own work. The book''s website also offers an instructor''s manual, PowerPoint slides, testing tools for students, and example software programs in Java.

How can small and medium-sized enterprises successfully enter foreign markets? This book provides answers to the key questions of internationalization: What makes foreign markets different from the domestic market? How can companies identify and develop opportunities abroad? To what extent should the marketing mix be adapted to local market conditions? How can digital tools support international expansion? How can international risks be identified and managed effectively? Going International is based on many years of research in collaboration with internationally active companies. It offers students and decision-makers scientific knowledge, practical tools, and digital resources to support their global growth. Special attention is given to the challenges and opportunities of digitalization and to risk management in an increasingly volatile world. The book is illustrated with two in-depth case studies of international market development, complemented by numerous practical examples drawn from real-life business experience.

Dieses essential beschreibt das Vorgehen der Segmentierung von Industriegütermärkten.B2B-Unternehmen weisen besondere Eigenschaften im Kaufverhalten auf, denn an der Kaufentscheidung sind mehrere Personen und Gremien beteiligt. Dies führt zu spezifischen Anforderungen für die Marktsegmentierung.In diesem Buch erfahren Sie, nach welchen Kriterien Industriegütermärkte segmentiert werden können und welche Methoden und Tools für die Bewertung und die Bearbeitung ausgewählter Segmente zur Anwendung kommen.

Dieses Buch zeigt, wie Unternehmen aus Deutschland, Österreich und der Schweiz in den arabischen Golfstaaten erfolgreich Geschäfte machen können. Die Region, insbesondere Saudi-Arabien, erfindet sich derzeit jenseits von Öl und Gas neu – und bietet lukrative Möglichkeiten für viele Branchen. Wie Exportunternehmen diese nutzen können, erklären die Autoren sachlich und pragmatisch. Als profunde Kenner der Golfstaaten analysieren sie ihre Beobachtungen und liefern unverzichtbare Handlungsempfehlungen sowie Insidertipps aus über 30 Interviews mit vorwiegend arabischen Managern. Ethische Fragen, die sich in dieser schwierigen Region stellen, werden nicht ausgeklammert, sondern aus verschiedenen Gesichtspunkten thematisiert. Oft unsichtbare Hürden für europäische Manager werden sichtbar gemacht.  Eine Anleitung für alle, die in der Golfregion Händler suchen, Kunden finden oder Niederlassungen gründen wollen – und die Dinge nicht nur wissen, sondern auch verstehen wollen.

Dieses Buch zeigt, wie Unternehmen aus Deutschland, Österreich und der Schweiz in den arabischen Golfstaaten erfolgreich Geschäfte machen können. Die Region, insbesondere Saudi-Arabien, erfindet sich derzeit jenseits von Öl und Gas neu – und bietet lukrative Möglichkeiten für viele Branchen. Wie Exportunternehmen diese nutzen können, erklären die Autoren sachlich und pragmatisch. Als profunde Kenner der Golfstaaten analysieren sie ihre Beobachtungen und liefern unverzichtbare Handlungsempfehlungen sowie Insidertipps aus über 30 Interviews mit vorwiegend arabischen Managern. Ethische Fragen, die sich in dieser schwierigen Region stellen, werden nicht ausgeklammert, sondern aus verschiedenen Gesichtspunkten thematisiert. Oft unsichtbare Hürden für europäische Manager werden sichtbar gemacht.  Eine Anleitung für alle, die in der Golfregion Händler suchen, Kunden finden oder Niederlassungen gründen wollen – und die Dinge nicht nur wissen, sondern auch verstehen wollen.

This book shows how companies from Germany, Austria, and Switzerland can successfully do business in the Arab Gulf States. The region—especially Saudi Arabia—is currently diversifying beyond oil and gas, offering lucrative opportunities across many industries. The authors explain in a fact-based, pragmatic way how export-oriented companies can take advantage of these opportunities. As seasoned experts on the Gulf, they translate field observations into practical guidance and offer essential recommendations, plus insider tips drawn from 30+ interviews—mostly with Arab managers. Ethical questions that arise in this complex region are not ignored but are addressed from various perspectives. The book exposes the often unseen hurdles European managers face.