Penny Reed – författare

When a patient is enthusiastic, he or she can be the best word-of-mouth referral source. Your online reviews will be more positive, and your rate of referrals will go up. In this book you will discover the different types of stories that matter in your practice, along with a blueprint for developing short stories that can have an immediate impact in your case acceptance statistics. In fact, with a little work and practice, you will have a select group of stories to choose from that can be shared in your office and in your marketing efforts online. In this book you will learn:~ How you can add persuasion power to presentations~ Eight great metastories you need to tell~ The art and science of storytelling~ Three key characters of persuasive stories: hero, nemesis, and mentor~ Why you should not be the hero of your own storiesIf you want lessons on how to improve your persuasion power, with a dash of wry humor thrown in, then Persuade With a Case Acceptance Story! is the book for you.