Rajiv P. Dant – författare
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2 produkter
Handbook of Research on Distribution Channels
Av Charles A. Ingene, James R. Brown m. fl.
Inbunden, 2019
4614 kr
Lägg i varukorg
Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and empirical perspectives. The ultimate objective of this …
Handbook of Research on Distribution Channels
Av Rajiv P. Dant, James R. Brown m. fl.
E-bok, 2019
878 kr
Lägg i varukorg
Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and empirical perspectives. The ultimate objective of this …