Rebecca N. Bleibaum – författare
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6 produkter
Sensory Evaluation Practices
Av Herbert Stone, Rebecca N. Bleibaum m. fl.
Inbunden, 2012
957 kr
Lägg i varukorg
Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness" evoked by a chewing gum, or the weight and texture of a cosmetic, if the …
Sensory Evaluation Practices
Av Heather A. Thomas, Rebecca N. Bleibaum m. fl.
E-bok, 2012
994 kr
Lägg i varukorg
Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness" evoked by a chewing gum, or the weight and texture of a cosmetic, if the …
Practical Guide to Comparative Advertising
Dare to Compare
Av Ruth M. Corbin, Rebecca N. Bleibaum m. fl.
Häftad, 2018
905 kr
Lägg i varukorg
Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers …
Practical Guide to Comparative Advertising
Dare to Compare
Av Christine A. Van Dongen, David Mallen m. fl.
E-bok, 2018
1448 kr
Lägg i varukorg
Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers …
Sensory Evaluation Practices
Av Herbert Stone, Rebecca N. Bleibaum m. fl.
Häftad, 2020
1265 kr
Lägg i varukorg
Sensory Evaluation Practices, Fifth Edition, presents the latest developments and methods of sensory evaluation, including those on the front end of innovation, consumer acceptance/preference, multivariate statistical analysis, discrimination testing, descriptive analysis, sensory claims …
Sensory Evaluation Practices
Av Heather A. Thomas, Rebecca N. Bleibaum m. fl.
E-bok, 2020
1759 kr
Lägg i varukorg
Sensory Evaluation Practices, Fifth Edition, presents the latest developments and methods of sensory evaluation, including those on the front end of innovation, consumer acceptance/preference, multivariate statistical analysis, discrimination testing, descriptive analysis, sensory claims …
