Reena Malik – författare

Most businesses today are embracing digital transformation and automation, deploying the processes of data analytics in combination with advanced technologies for customer retention using such techniques as marketing automation, digital marketing, machine learning (ML), blockchain, generative AI, and robotics. This new book discusses a wide range of topics related to big data customer analytics and its application for customer retention.

It covers important topics on the use of big data in business, including personalization and customization of products and services, segmentation, digital marketing, customer relationship management, loyalty programs, and customer loyalty and retention and more. The book provides examples and case studies that demonstrate how big data is changing the customer loyalty scenario in a highly digitalized world. The book also addresses using big data analytics in areas such as metaverse, government bodies, and fashion retail.

Key features:

Provides valuable insights on formulating customer retention strategies using big data analytics Discusses the application of big data for reducing churn rate Demonstrates strategies for using big data analytics to improve efficiency and customer service

With its diverse and comprehensive coverage, this book offers academics, marketers, human resource managers, students, as well as industrial practitioners a guide to using the exciting technology of big data for customer retention.

Most businesses today are embracing digital transformation and automation, deploying the processes of data analytics in combination with advanced technologies for customer retention using such techniques as marketing automation, digital marketing, machine learning (ML), blockchain, generative AI, and robotics. This new book discusses a wide range of topics related to big data customer analytics and its application for customer retention.

It covers important topics on the use of big data in business, including personalization and customization of products and services, segmentation, digital marketing, customer relationship management, loyalty programs, and customer loyalty and retention and more. The book provides examples and case studies that demonstrate how big data is changing the customer loyalty scenario in a highly digitalized world. The book also addresses using big data analytics in areas such as metaverse, government bodies, and fashion retail.

Key features:

Provides valuable insights on formulating customer retention strategies using big data analytics Discusses the application of big data for reducing churn rate Demonstrates strategies for using big data analytics to improve efficiency and customer service

With its diverse and comprehensive coverage, this book offers academics, marketers, human resource managers, students, as well as industrial practitioners a guide to using the exciting technology of big data for customer retention.

TRANSFORMING EDUCATION WITH VIRTUAL REALITY The book provides an in-depth and comprehensive knowledge reviewof the use of virtual reality in the education industry and businesses. Virtual reality (VR) technology has thoroughly transformed education by providing engaging and immersive ways for students to experience their education and by offering visual learning, creative development, etc., to enhance their studies. Moreover, with increasing accessibility, both students and educators can utilize it for effective teaching and learning. By embracing this VR-related technology, teachers can transform traditional classrooms into lively ones. Businesses can also leverage VR for skilling, up-skilling, and re-skilling. This book is divided into two parts. Part I discusses the opportunities, challenges, and application of VR technology, and Part II focuses on reimagining education with the metaverse. Readers will find in this book: a description of the relationship between virtual reality and student behavior;a review of VR-enabled tools and techniques for an immersive environment;a discussion on VR in the context of vocational education by developing a conceptual framework and roadmap for its adoption; an overview of the advantages, disadvantages, and mechanisms of VR through a detailed analysis showing a comparison of the strong and weak points of the technologies being used in education;a look at the future of learning in the context of VR; a description of the relevance of VR in emerging economies with the help of bibliometric analysis and discusses its future potential;a review of Metaverse as a new education avatar showcasing diverse educational experiences and how to reimagine teaching; an explanation of the relevance of emerging digital technologies in upskilling employees in fashion retail to impart an immersive experience for customers; a proposed framework for mapping the use of VR for students with autistic spectrum disorder (ASD).Audience The book is designed for information technologists, educational researchers, teachers, policymakers, government officials, and business managers.

TRANSFORMING EDUCATION WITH VIRTUAL REALITY

The book provides an in-depth and comprehensive knowledge reviewof the use of virtual reality in the education industry and businesses.

Virtual reality (VR) technology has thoroughly transformed education by providing engaging and immersive ways for students to experience their education and by offering visual learning, creative development, etc., to enhance their studies. Moreover, with increasing accessibility, both students and educators can utilize it for effective teaching and learning. By embracing this VR-related technology, teachers can transform traditional classrooms into lively ones. Businesses can also leverage VR for skilling, up-skilling, and re-skilling.

This book is divided into two parts. Part I discusses the opportunities, challenges, and application of VR technology, and Part II focuses on reimagining education with the metaverse.

Readers will find in this book:

a description of the relationship between virtual reality and student behavior; a review of VR-enabled tools and techniques for an immersive environment; a discussion on VR in the context of vocational education by developing a conceptual framework and roadmap for its adoption; an overview of the advantages, disadvantages, and mechanisms of VR through a detailed analysis showing a comparison of the strong and weak points of the technologies being used in education; a look at the future of learning in the context of VR; a description of the relevance of VR in emerging economies with the help of bibliometric analysis and discusses its future potential; a review of Metaverse as a new education avatar showcasing diverse educational experiences and how to reimagine teaching; an explanation of the relevance of emerging digital technologies in upskilling employees in fashion retail to impart an immersive experience for customers; a proposed framework for mapping the use of VR for students with autistic spectrum disorder (ASD).

Audience

The book is designed for information technologists, educational researchers, teachers, policymakers, government officials, and business managers.

TRANSFORMING EDUCATION WITH VIRTUAL REALITY

The book provides an in-depth and comprehensive knowledge reviewof the use of virtual reality in the education industry and businesses.

Virtual reality (VR) technology has thoroughly transformed education by providing engaging and immersive ways for students to experience their education and by offering visual learning, creative development, etc., to enhance their studies. Moreover, with increasing accessibility, both students and educators can utilize it for effective teaching and learning. By embracing this VR-related technology, teachers can transform traditional classrooms into lively ones. Businesses can also leverage VR for skilling, up-skilling, and re-skilling.

This book is divided into two parts. Part I discusses the opportunities, challenges, and application of VR technology, and Part II focuses on reimagining education with the metaverse.

Readers will find in this book:

a description of the relationship between virtual reality and student behavior; a review of VR-enabled tools and techniques for an immersive environment; a discussion on VR in the context of vocational education by developing a conceptual framework and roadmap for its adoption; an overview of the advantages, disadvantages, and mechanisms of VR through a detailed analysis showing a comparison of the strong and weak points of the technologies being used in education; a look at the future of learning in the context of VR; a description of the relevance of VR in emerging economies with the help of bibliometric analysis and discusses its future potential; a review of Metaverse as a new education avatar showcasing diverse educational experiences and how to reimagine teaching; an explanation of the relevance of emerging digital technologies in upskilling employees in fashion retail to impart an immersive experience for customers; a proposed framework for mapping the use of VR for students with autistic spectrum disorder (ASD).

Audience

The book is designed for information technologists, educational researchers, teachers, policymakers, government officials, and business managers.

Bridge the gap between academic theory and industrial reality with this case-driven guide, featuring real-world applications to help master the future of finance and insurance. Blockchain technology has rapidly evolved from a theoretical innovation underpinning cryptocurrencies to a foundational tool reshaping financial systems, governance models, and digital infrastructure. Its core attributes, decentralization, transparency, immutability, and security, position it as a transformative force across industries, especially in finance and insurance. In recent years, banks and financial institutions have increasingly adopted blockchain to streamline operations, reduce fraud, and enhance transactional trust. This book explores the practical implementation of blockchain technology across finance, insurance, and sustainable development sectors. Unlike theory-heavy texts, this book takes a case-driven approach—presenting real-world applications from leading institutions such as ICICI Bank, Tata Consultancy Services, and Ernst and Young. Divided into three parts, the book covers the foundations of blockchain in financial systems, innovations in the insurance industry, and emerging uses in sustainability and policy frameworks. It also examines AI-powered tools, privacy-enhancing protocols, and governance transformations. Ideal for students, professionals, and decision-makers, this volume offers a bridge between academic rigor and practical relevance, equipping readers with both knowledge and real-life examples to understand the evolving role of blockchain in the global economy. Readers will find the volume: Uses in-depth case studies of blockchain implementations for finance, healthcare, supply chain, and more, showcasing tangible outcomes and lessons learned;Provides insights from industry leaders and innovators, including strategies, challenges, and best practices for leveraging blockchain technology in diverse sectors;Introduces predictions, emerging trends, and expert perspectives on the evolving landscape of blockchain and digital finance;Explores the potential of blockchain with inspirational stories of transformative projects, empowering entrepreneurs, investors, and technologists to drive positive change.Audience Finance professionals, blockchain developers, fintech entrepreneurs, academic researchers, policy analysts, and graduate students in business, law, and technology, particularly those involved in digital finance, banking innovation, insurance technology, and sustainable development initiatives.

Bridge the gap between academic theory and industrial reality with this case-driven guide, featuring real-world applications to help master the future of finance and insurance. Blockchain technology has rapidly evolved from a theoretical innovation underpinning cryptocurrencies to a foundational tool reshaping financial systems, governance models, and digital infrastructure. Its core attributes, decentralization, transparency, immutability, and security, position it as a transformative force across industries, especially in finance and insurance. In recent years, banks and financial institutions have increasingly adopted blockchain to streamline operations, reduce fraud, and enhance transactional trust. This book explores the practical implementation of blockchain technology across finance, insurance, and sustainable development sectors. Unlike theory-heavy texts, this book takes a case-driven approach presenting real-world applications from leading institutions such as ICICI Bank, Tata Consultancy Services, and Ernst and Young. Divided into three parts, the book covers the foundations of blockchain in financial systems, innovations in the insurance industry, and emerging uses in sustainability and policy frameworks. It also examines AI-powered tools, privacy-enhancing protocols, and governance transformations. Ideal for students, professionals, and decision-makers, this volume offers a bridge between academic rigor and practical relevance, equipping readers with both knowledge and real-life examples to understand the evolving role of blockchain in the global economy. Readers will find the volume: Uses in-depth case studies of blockchain implementations for finance, healthcare, supply chain, and more, showcasing tangible outcomes and lessons learned; Provides insights from industry leaders and innovators, including strategies, challenges, and best practices for leveraging blockchain technology in diverse sectors; Introduces predictions, emerging trends, and expert perspectives on the evolving landscape of blockchain and digital finance; Explores the potential of blockchain with inspirational stories of transformative projects, empowering entrepreneurs, investors, and technologists to drive positive change. Audience Finance professionals, blockchain developers, fintech entrepreneurs, academic researchers, policy analysts, and graduate students in business, law, and technology, particularly those involved in digital finance, banking innovation, insurance technology, and sustainable development initiatives.

Bridge the gap between academic theory and industrial reality with this case-driven guide, featuring real-world applications to help master the future of finance and insurance. Blockchain technology has rapidly evolved from a theoretical innovation underpinning cryptocurrencies to a foundational tool reshaping financial systems, governance models, and digital infrastructure. Its core attributes, decentralization, transparency, immutability, and security, position it as a transformative force across industries, especially in finance and insurance. In recent years, banks and financial institutions have increasingly adopted blockchain to streamline operations, reduce fraud, and enhance transactional trust. This book explores the practical implementation of blockchain technology across finance, insurance, and sustainable development sectors. Unlike theory-heavy texts, this book takes a case-driven approach presenting real-world applications from leading institutions such as ICICI Bank, Tata Consultancy Services, and Ernst and Young. Divided into three parts, the book covers the foundations of blockchain in financial systems, innovations in the insurance industry, and emerging uses in sustainability and policy frameworks. It also examines AI-powered tools, privacy-enhancing protocols, and governance transformations. Ideal for students, professionals, and decision-makers, this volume offers a bridge between academic rigor and practical relevance, equipping readers with both knowledge and real-life examples to understand the evolving role of blockchain in the global economy. Readers will find the volume: Uses in-depth case studies of blockchain implementations for finance, healthcare, supply chain, and more, showcasing tangible outcomes and lessons learned; Provides insights from industry leaders and innovators, including strategies, challenges, and best practices for leveraging blockchain technology in diverse sectors; Introduces predictions, emerging trends, and expert perspectives on the evolving landscape of blockchain and digital finance; Explores the potential of blockchain with inspirational stories of transformative projects, empowering entrepreneurs, investors, and technologists to drive positive change. Audience Finance professionals, blockchain developers, fintech entrepreneurs, academic researchers, policy analysts, and graduate students in business, law, and technology, particularly those involved in digital finance, banking innovation, insurance technology, and sustainable development initiatives.

Most businesses today are embracing digital transformation and automation, deploying the processes of data analytics in combination with advanced technologies for customer retention using such techniques as marketing automation, digital marketing, machine learning (ML), blockchain, generative AI, and robotics. This new book discusses a wide range of topics related to big data customer analytics and its application for customer retention.It covers important topics on the use of big data in business, including personalization and customization of products and services, segmentation, digital marketing, customer relationship management, loyalty programs, and customer loyalty and retention and more. The book provides examples and case studies that demonstrate how big data is changing the customer loyalty scenario in a highly digitalized world. The book also addresses using big data analytics in areas such as metaverse, government bodies, and fashion retail.Key features: Provides valuable insights on formulating customer retention strategies using big data analyticsDiscusses the application of big data for reducing churn rateDemonstrates strategies for using big data analytics to improve efficiency and customer serviceWith its diverse and comprehensive coverage, this book offers academics, marketers, human resource managers, students, as well as industrial practitioners a guide to using the exciting technology of big data for customer retention.