Richard Gyrd-Jones – författare
Visar alla böcker från författaren Richard Gyrd-Jones. Handla med fri frakt och snabb leverans.
3 produkter
Research Handbook on Brand Co-Creation
Theory, Practice and Ethical Implications
Av Stefan Markovic, Richard Gyrd-Jones m. fl.
Häftad, 2023
769 kr
Lägg i varukorg
Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple …
Research Handbook on Brand Co-Creation
Theory, Practice and Ethical Implications
Av Stefan Markovic, Richard Gyrd-Jones m. fl.
Inbunden, 2022
3778 kr
Lägg i varukorg
Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple …
Research Handbook on Brand Co-Creation
Theory, Practice and Ethical Implications
Av Adam Lindgreen, Sylvia von Wallpach m. fl.
E-bok, 2022
737 kr
Lägg i varukorg
Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple …