Sylvia von Wallpach – författare

Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple stakeholders. Chapters contribute to clarifying the ontological and epistemological assumptions underlying brand co-creation, gaining deeper insights into the co-creation of intangible and tangible brand assets, as well as uncovering the ethical implications of brand co-creation. The impressive selection of contributors also foreshadow and critically reflect on possible future developments related to brand co-creation, and illustrate practical applications in the form of case studies. In an ever more interconnected business environment, this timely Research Handbook will be an ideal read for students studying courses related to branding, marketing, innovation and business ethics. It will also be welcomed by scholars conducting research in these fields, as well as practitioners and managers implementing co-creation strategies.

This timely book presents a nuanced exploration of the key pedagogical, theoretical and practical challenges facing modern business educators and students. Bringing together a cross-disciplinary team of experts, it highlights the importance of equipping students with the capabilities and mindset necessary to manage new and emerging societal problems.Going beyond the traditional model of teaching only discipline-specific knowledge in business education, this book instead centres on transformation capabilities that enhance students’ current skills as well as their future potential. It analyses the diverse opportunities and challenges that this innovative style of teaching presents in the context of the business school. In particular, the book focuses on knowledge, values and action in business education, and introduces the revolutionary Nordic Nine framework created by the Copenhagen Business School.Business Education in the 21st Century is an essential read for academics in business and management education, university management, and teaching and learning. It is also an invaluable resource for higher education teaching practitioners seeking a deeper understanding of effective practices for modern business education.

This timely book presents a nuanced exploration of the key pedagogical, theoretical and practical challenges facing modern business educators and students. Bringing together a cross-disciplinary team of experts, it highlights the importance of equipping students with the capabilities and mindset necessary to manage new and emerging societal problems.

Going beyond the traditional model of teaching only discipline-specific knowledge in business education, this book instead centres on transformation capabilities that enhance students’ current skills as well as their future potential. It analyses the diverse opportunities and challenges that this innovative style of teaching presents in the context of the business school. In particular, the book focuses on knowledge, values and action in business education, and introduces the revolutionary Nordic Nine framework created by the Copenhagen Business School.

Business Education in the 21st Century is an essential read for academics in business and management education, university management, and teaching and learning. It is also an invaluable resource for higher education teaching practitioners seeking a deeper understanding of effective practices for modern business education.

Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple stakeholders. Chapters contribute to clarifying the ontological and epistemological assumptions underlying brand co-creation, gaining deeper insights into the co-creation of intangible and tangible brand assets, as well as uncovering the ethical implications of brand co-creation. The impressive selection of contributors also foreshadow and critically reflect on possible future developments related to brand co-creation, and illustrate practical applications in the form of case studies. In an ever more interconnected business environment, this timely Research Handbook will be an ideal read for students studying courses related to branding, marketing, innovation and business ethics. It will also be welcomed by scholars conducting research in these fields, as well as practitioners and managers implementing co-creation strategies.