Rob Hallak – författare
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3 produkter
3 produkter
1 869 kr
Skickas inom 5-8 vardagar
This insightful book elucidates the latest advances on leadership in tourism and hospitality, featuring cutting-edge conceptual and empirical research from renowned international scholars. Presenting the latest research on leadership theories, behaviors, and strategies, it analyzes leadership across a variety of contexts including within tourism destinations and organizations, through crisis and for sustainability. Contributing authors cover current debates on leadership, strategy, and innovation, and explore responsible and entrepreneurial management at macro, micro, and meso levels of analysis. Highlighting key features of strong leadership, such as flexibility and an interactive approach, chapters emphasize that effective management optimizes performance, increases customer satisfaction and improves sustainability in these organizations. Leadership in Tourism and Hospitality is a vital resource for scholars and students of tourism management. Industry practitioners, policymakers, and destination managers involved in the governance and strategy of tourism and hospitality organizations will also benefit from its actionable recommendations.
517 kr
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Managing Tourism Enterprises: Start-up, Growth and Resilience brings a new contribution to the literature on tourism management. It presents a comprehensive, educational text on the initiation, management, growth, performance and resilience of tourism enterprises in the age of digital disruption and global uncertainty. The book addresses the unique characteristics of tourism enterprises, how they are created, how they are managed, the factors that drive business performance, and how they must be innovative, resilient and adaptable in order to succeed. The content draws on empirical research, grey literature, government data and case studies to present theoretical and practical knowledge on the successful management of tourism enterprises and their role in tourism destinations. This book describes and includes essential business planning and teaching tools, such as: · The feasibility analysis, marketing plan, and strategic planning tools. · Lecture slides for each chapter. · Case studies with discussion questions. This is an essential book for undergraduate students completing 2nd and 3rd year courses on tourism management, with a focus on managing tourism enterprises; and postgraduate students undertaking courses specific to strategy and performance of tourism firms.
3 705 kr
Skickas inom 5-8 vardagar
The Handbook of Tourism Entrepreneurship outlines the foundations of success in the tourism sector, examining the ways in which small and medium sized enterprises (SMEs) can become economic engines for tourism destinations by boosting regional growth and prosperity.This innovative Handbook presents cutting-edge conceptual and empirical studies, serving as a vital reference point for advancing research on tourism entrepreneurship. Editors Rob Hallak and Craig Lee bring together an international range of experts to analyse the concept of entrepreneurship, the tourism entrepreneur, enterprises and destinations, and the influence of digitalisation in this sector. Contributors employ examples from around the world to analyse issues such as gender dynamics, family-run SMEs, marketing, place identity, community, and the role of government in tourism entrepreneurship. They show that the diverse challenges that characterise this dynamic market underline the importance of resilience and creativity in tourism and hospitality.Offering an original contribution to the literature on tourism entrepreneurship and presenting directions for future research, this Handbook is a key resource for academics in entrepreneurship and tourism management. Its many practical recommendations will also appeal to practitioners, policymakers, and destination managers.