1 192 kr
Läs direkt efter köp
1 192 kr
Läs direkt efter köp
1 204 kr
Läs direkt efter köp
3 105 kr
Skickas inom 10-15 vardagar
652 kr
Skickas inom 5-8 vardagar
1 728 kr
Läs direkt efter köp
649 kr
Läs direkt efter köp
654 kr
Läs direkt efter köp
1 498 kr
Skickas inom 10-15 vardagar
585 kr
Läs direkt efter köp
1 072 kr
Skickas inom 10-15 vardagar
1 944 kr
Skickas inom 10-15 vardagar
1 798 kr
Läs direkt efter köp
This book examines the concepts of open innovation, crowdsourcing and co-creation from a holistic point of view and analyzes them considering their suitability to the tourism industry. Methods, theories and models are discussed and examined regarding their practical applicability in tourism. The book illustrates the theoretical mechanisms and principles of Open Innovation, Crowdsourcing and Co-creation with case studies and best practices examples. In addition to the scientific target group, the book is a useful resource for managers of the entire tourism industry.
First, the book presents the theoretical fundamentals and concepts in 11 specific chapters. This basis is then enriched by three parts with case studies, focusing on information, creation and provision respectively. Finally in a concluding part the editors sum up the book and give an outlook on the implications, learnings and future perspectives of open innovation, crowdsourcing and collaborative consumption in the tourism industry.
1 375 kr
Skickas inom 10-15 vardagar
469 kr
Skickas inom 5-8 vardagar
525 kr
Skickas inom 5-8 vardagar
675 kr
Skickas inom 5-8 vardagar
517 kr
Skickas inom 5-8 vardagar
426 kr
Skickas inom 5-8 vardagar
1 028 kr
Skickas inom 5-8 vardagar
1 034 kr
Skickas inom 5-8 vardagar
1 072 kr
Skickas inom 10-15 vardagar
732 kr
Läs direkt efter köp
545 kr
Skickas inom 5-8 vardagar