Ruth Cross – författare

What to expect from the new edition:

·       Full discussion on the impacts from Covid-19 on health strategy

·       Increased emphasis on upstream interventions rather than patient-centred, individualised (downstream) approaches

·       Increased internationalisation – more comparative examples and international perspectives prioritising northern Europe, Scandinavia and the US

Health promotion is being taught to an increasingly diverse range of students, either because of background, future career plans or the increasing international student numbers. This book provides international examples, applicable to a range of health professions, to meet the needs of diverse cohorts. The international case studies provided online also mean that international students in the UK have access to cases that can be more relevant to their own countries.

It can be a challenge understanding the 'softer side' of health science, particularly understanding how to think outside an individual responsibility for Health promotion/public health. The focus of this book is setting out the process of planning, implementing and evaluating successful health programmes meaning that you are introduced to the 'softer side' in an applied way - making it easier for you to see the importance of what you are studying.

Comprehensive coverage: all facets of health promotion introduced and explained

Combines the theoretical with the practical: knowledge blended with the key skills and attributes needed for effective health promotion

What to expect from the new edition:

·       Full discussion on the impacts from Covid-19 on health strategy

·       Increased emphasis on upstream interventions rather than patient-centred, individualised (downstream) approaches

·       Increased internationalisation – more comparative examples and international perspectives prioritising northern Europe, Scandinavia and the US

Health promotion is being taught to an increasingly diverse range of students, either because of background, future career plans or the increasing international student numbers. This book provides international examples, applicable to a range of health professions, to meet the needs of diverse cohorts. The international case studies provided online also mean that international students in the UK have access to cases that can be more relevant to their own countries.

It can be a challenge understanding the ′softer side′ of health science, particularly understanding how to think outside an individual responsibility for Health promotion/public health. The focus of this book is setting out the process of planning, implementing and evaluating successful health programmes meaning that you are introduced to the ′softer side′ in an applied way - making it easier for you to see the importance of what you are studying.

Health communication is key to promoting good population and individual health outcomes. As the field has developed, there is a growing need for a critical appraisal of the ideologies and theories underpinning health communication in order to ensure effective practice. This book clearly situates health communication within its social context. It provides a critical overview of three key disciplinary areas – education, psychology and communication. Drawing on international examples throughout, the book challenges the underlying assumptions that drive the design and delivery of health promotion interventions. The authors argue that health communication is inherently political and pay close attention to issues of power, ethics and inequality throughout the text.This book will be valuable for those students at all levels who require a critical perspective, as well as practitioners in health communication and health promotion. With reference to detailed examples and annotated suggestions for further reading, the book is an accessible resource for analysing contemporary health communication.

Health Promotion Ethics: A Framework for Social Justice critically considers the ethical dimensions of promoting health with individuals and communities, encouraging a nuanced understanding of health promotion in the context of fairness, empowerment and social justice.

The concept of social justice, indeed, is central. The book explores how health promotion should be considered in relation to moral, social and legal issues, from individual responsibility to government intervention, as well as the possibility that existing practice maintains rather than alleviates existing health inequalities by stigmatising certain groups. It also questions the ‘rights’ of those who promote health to use particular strategies, for example using fear to encourage behaviour change. The ethics of health promotion practice and research are considered, introducing several important debates.

Case studies, international material and opportunities to reflect on practice are used throughout to bring the important issues under discussion to life, engaging both students and practitioners alike. The book provides a fascinating route to reflect on what it really means to promote health for all in a more equitable way.

Health Promotion Ethics: A Framework for Social Justice critically considers the ethical dimensions of promoting health with individuals and communities, encouraging a nuanced understanding of health promotion in the context of fairness, empowerment and social justice.

The concept of social justice, indeed, is central. The book explores how health promotion should be considered in relation to moral, social and legal issues, from individual responsibility to government intervention, as well as the possibility that existing practice maintains rather than alleviates existing health inequalities by stigmatising certain groups. It also questions the ‘rights’ of those who promote health to use particular strategies, for example using fear to encourage behaviour change. The ethics of health promotion practice and research are considered, introducing several important debates.

Case studies, international material and opportunities to reflect on practice are used throughout to bring the important issues under discussion to life, engaging both students and practitioners alike. The book provides a fascinating route to reflect on what it really means to promote health for all in a more equitable way.

Contemporary Health Studies provides an accessible introduction to current issues and key debates in understanding and promoting health. Its up-to-date, global focus places a strong emphasis on the social, political and environmental dimensions of health.

Part One sets the scene by looking closely at the definition of ‘health’ and outlining the aims and purpose of health studies. Part Two explores the different disciplines that underpin health studies, such as sociology, psychology, anthropology and health psychology, incorporating new theoretical frameworks to help readers understand health. Part Three applies this knowledge to address the determinants of health, including chapters on individual factors, the role of public health, the latest policy influences on health and the growing importance of the global context. Each chapter contains contemporary statistics and evidence alongside carefully developed learning features designed to highlight the fundamentals of each topic, to apply these to in-depth case studies – from global antibiotic resistance to the challenge and promise of digital data –, and to pose questions for reflection and debate.

Comprehensive coverage: all facets of health promotion introduced and explained

Combines the theoretical with the practical: knowledge blended with the key skills and attributes needed for effective health promotion

Health promotion is a core nursing topic and for the past decade, as a nurse, you will be spending more time and energy in the community, doing preventative work and helping to rebalance services away from hospitals. You are expected to ‘Make Every Contact Count’ and look for opportunities to encourage healthier behaviours and lifestyles each time you engage with an individual. The recent Coronavirus epidemic has brought public health and health promotion activities even more sharply into the spotlight and this has made a huge impact on the work you do.

This book focuses on health education – this is the core health promotion work that you will do on a daily basis and it is ideal for those studying at Masters level. It takes an international approach, with Ruth Cross being extremely experienced with a proven track record in the health promotion community. 

This book includes:

Health promotion is a core nursing topic and for the past decade, as a nurse, you will be spending more time and energy in the community, doing preventative work and helping to rebalance services away from hospitals. You are expected to ‘Make Every Contact Count’ and look for opportunities to encourage healthier behaviours and lifestyles each time you engage with an individual. The recent Coronavirus epidemic has brought public health and health promotion activities even more sharply into the spotlight and this has made a huge impact on the work you do.

This book focuses on health education – this is the core health promotion work that you will do on a daily basis and it is ideal for those studying at Masters level. It takes an international approach, with Ruth Cross being extremely experienced with a proven track record in the health promotion community. 

This book includes:

Health promotion is a core nursing topic and for the past decade, as a nurse, you will be spending more time and energy in the community, doing preventative work and helping to rebalance services away from hospitals. You are expected to ‘Make Every Contact Count’ and look for opportunities to encourage healthier behaviours and lifestyles each time you engage with an individual. The recent Coronavirus epidemic has brought public health and health promotion activities even more sharply into the spotlight and this has made a huge impact on the work you do.

This book focuses on health education – this is the core health promotion work that you will do on a daily basis and it is ideal for those studying at Masters level. It takes an international approach, with Ruth Cross being extremely experienced with a proven track record in the health promotion community. 

This book includes:

Comprehensive coverage: all facets of health promotion introduced and explained

Combines the theoretical with the practical: knowledge blended with the key skills and attributes needed for effective health promotion

What to expect from the new edition:

·       Full discussion on the impacts from Covid-19 on health strategy

·       Increased emphasis on upstream interventions rather than patient-centred, individualised (downstream) approaches

·       Increased internationalisation – more comparative examples and international perspectives prioritising northern Europe, Scandinavia and the US

Health promotion is being taught to an increasingly diverse range of students, either because of background, future career plans or the increasing international student numbers. This book provides international examples, applicable to a range of health professions, to meet the needs of diverse cohorts. The international case studies provided online also mean that international students in the UK have access to cases that can be more relevant to their own countries.

It can be a challenge understanding the 'softer side' of health science, particularly understanding how to think outside an individual responsibility for Health promotion/public health. The focus of this book is setting out the process of planning, implementing and evaluating successful health programmes meaning that you are introduced to the 'softer side' in an applied way - making it easier for you to see the importance of what you are studying.