This book reflects on the contemporary use of ethnography across both social and natural sciences, focusing in particular on organizational ethnography, autoethnography, and the role of storytelling. The chapters interrogate and reframe longstanding ethnographic discussions, including those concerning reflexivity and positionality, while exploring evolving themes such as the experiential use of technologies. The open and honest accounts presented in the volume explore the perennial anxieties, doubts and uncertainties of ethnography. Rather than seek ways to mitigate these ‘inconvenient’ but inevitable aspects of academic research, the book instead finds significant value to these experiences. 

Taking the position that collections of ethnographic work are better presented as transdisciplinary bricolage rather than as discipline-specific series, each chapter in the collection begins with a reflection on the existing impact and character of ethnographic research within the author’s native discipline. The book will appeal to all academic researchers with an interest in qualitative methods, as well as to advanced undergraduate and postgraduate students.

This book advances social scientific interest in a field long dominated by the humanities: stories, and storytelling. Stories are a whole lot more than entertainment; oral narratives, novels, films and immersive video games all form part of the sociocultural discourses which we are enmeshed in, and use to co-construct our beliefs about the world around us. Young children use them to learn about the world beyond their immediate sensory experience and, even in an era of interactive electronic media, the bedtime story remains a cherished part of most children’s daily routine. Storytelling is thus the first abstract formal learning method we encounter as human beings. It is also probably transcultural; perhaps even an immanent part of the human condition. Narratives are, at heart, sequences of events and presuppose and reinforce particular cause-and-effect relationships. Inevitably, they also construct unconscious biases, prejudices, and discriminatory attitudes. Storying (a term we usein this book to encompass stories, storytellers and storytelling) is complex, and this book seeks to make sense of it. 

This book reflects on the contemporary use of ethnography across both social and natural sciences, focusing in particular on organizational ethnography, autoethnography, and the role of storytelling. The chapters interrogate and reframe longstanding ethnographic discussions, including those concerning reflexivity and positionality, while exploring evolving themes such as the experiential use of technologies. The open and honest accounts presented in the volume explore the perennial anxieties, doubts and uncertainties of ethnography. Rather than seek ways to mitigate these ‘inconvenient’ but inevitable aspects of academic research, the book instead finds significant value to these experiences. 

Taking the position that collections of ethnographic work are better presented as transdisciplinary bricolage rather than as discipline-specific series, each chapter in the collection begins with a reflection on the existing impact and character of ethnographic research within the author’s native discipline. The book will appeal to all academic researchers with an interest in qualitative methods, as well as to advanced undergraduate and postgraduate students.

This book advances social scientific interest in a field long dominated by the humanities: stories, and storytelling. Stories are a whole lot more than entertainment; oral narratives, novels, films and immersive video games all form part of the sociocultural discourses which we are enmeshed in, and use to co-construct our beliefs about the world around us. Young children use them to learn about the world beyond their immediate sensory experience and, even in an era of interactive electronic media, the bedtime story remains a cherished part of most children’s daily routine. Storytelling is thus the first abstract formal learning method we encounter as human beings. It is also probably transcultural; perhaps even an immanent part of the human condition. Narratives are, at heart, sequences of events and presuppose and reinforce particular cause-and-effect relationships. Inevitably, they also construct unconscious biases, prejudices, and discriminatory attitudes. Storying (a term we usein this book to encompass stories, storytellers and storytelling) is complex, and this book seeks to make sense of it.