Scott A. Neslin – författare
Visar alla böcker från författaren Scott A. Neslin. Handla med fri frakt och snabb leverans.
9 produkter
Database Marketing
Analyzing and Managing Customers
Av Robert C. Blattberg, Byung-Do Kim m. fl.
Inbunden, 2008
2025 kr
Lägg i varukorg
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from …
Database Marketing
Analyzing and Managing Customers
Av Scott A. Neslin, Byung-Do Kim m. fl.
E-bok, 2010
1838 kr
Lägg i varukorg
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from …
Analyzing Consumer Response to Innovation
The Concept of Preference Inertia
Inbunden, 2015
446 kr
Lägg i varukorg
Analyzing Consumer Response to Innovation
The Concept of Preference Inertia
Häftad, 2018
279 kr
Lägg i varukorg
Database Marketing
Analyzing and Managing Customers
Av Robert C. Blattberg, Byung-Do Kim m. fl.
Häftad, 2009
1468 kr
Lägg i varukorg
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from …
HISTORY OF MARKETING SCIENCE, THE (SECOND EDITION)
Av Winer Russell S, Russell S Winer m. fl.
Inbunden, 2023
2661 kr
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The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines. This book reviews the …
HISTORY OF MARKETING SCIENCE, THE (SECOND EDITION)
Av Winer Russell S, Russell S Winer m. fl.
Häftad, 2023
1283 kr
Lägg i varukorg
The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines. This book reviews the …
HISTORY OF MARKETING SCIENCE, THE
Av Winer Russell S, Russell S Winer m. fl.
Inbunden, 2014
2783 kr
Lägg i varukorg
The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments …
HISTORY OF MARKETING SCIENCE, THE
Av Winer Russell S, Russell S Winer m. fl.
Häftad, 2014
687 kr
Lägg i varukorg
The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments …
