Simeon Keates – författare

The rise of the Internet and social media in particular offer great opportunities for brand owners to increase business and brand recognition. While this has clearly been of benefit to brand owners, who have seen a consequent rise in the value of their brands, it simultaneously makes those brands more attractive for exploitation or attack by others. Brand risks can come in many different types and this book provides examples of how these risks can arise as well as providing quantitative estimates of the adverse impacts that can result from such risks.

Brand owners need to be aware of the risks and of the need to develop strategies for identifying and managing them. This book details the process by which a brand owner can develop a brand risk management process to protect a brand’s reputation and value. Rather than prescribe a one-size-fits-all approach, the authors provide guidance on how a brand risk management process can be tailored to particular needs and circumstances.

This approach is underpinned by drawing on examples of best practice in the fields of risk management, interaction design and engineering design. This combined approach relies on developing an understanding of the risks faced by a particular brand owner, the full context of those risks and also the brand owner’s capabilities for identifying and managing those risks.

This book contains many real-world examples and interviews with a number of brand owning organisations ranging from small companies to large multinationals.

This textbook demonstrates the application of the finite element philosophy to the solution of real-world problems and is aimed at graduate level students, but is also suitable for advanced undergraduate students. An essential part of an engineer’s training is the development of the skills necessary to analyse and predict the behaviour of engineering systems under a wide range of potentially complex loading conditions. Only a small proportion of real-life problems can be solved analytically, and consequently, there arises the need to be able to use numerical methods capable of simulating real phenomena accurately. The finite element (FE) method is one such widely used numerical method.