Simon Lancaster – författare

Leading you from the fundamental principles of inorganic chemistry right through to cutting-edge research at the forefront of the subject, Inorganic Chemistry is the ideal course companion for the duration of your degree. BL Written by an experienced and research-active author team, the unique four-part structure of this text provides comprehensive and contemporary coverage of inorganic chemistry from fundamental theory through to cutting-edge interdisciplinary research and current applications, making this text the ideal companion for the duration of a degree. BL Additional qualitative explanation to help students get to grips with the more mathematical treatments. BL An extensive range of learning features is provided to support students, including 'context boxes’, ‘notes on good practice’, ‘key points’ and ‘brief illustrations’. BL Numerous worked examples, self-test questions, exercises, and the more stretching tutorial problems encourage students to develop vital problem-solving skills. BL The 8th edition is available for students and institutions to purchase in a variety of formats: the e-book and Science Trove offer a mobile experience and convenient access along with embedded three-dimensional visualisations of many of the structures that appear throughout the book, video overviews, and a suite of multiple-choice questions functionality tools, navigation features and links that offer extra learning support. For more information about e-books, please visit www.oxfordtextbooks.co.uk/ebooks.

Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. With trust in business and political leaders at record lows, there's never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain. We know what the brain looks like on heroin. This book shows the brain on Branson, Obama, and Boris.

Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. With trust in business and political leaders at record lows, there''s never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain. We know what the brain looks like on heroin. This book shows the brain on Branson, Obama, and Boris.

*NEW EDITION FEATURING UPDATED MATERIAL*'Erudite, interesting and, above all, entertaining' ALAN JOHNSON, FORMER UK HOME SECRETARY'A racy, engrossing read' PROFESSOR IAN ROBERTSON'Incredibly absorbing, leaving even the most confident orator with food for thought' PSYCHOLOGIES Communication can make the difference between failure and success. When communication goes badly, it's a nightmare. When it goes well, it's the stuff of dreams. In this revelatory and entertaining guide, top speechwriter Simon Lancaster reveals that the secret to great communication lies not in logic alone, but in skilfully connecting with people's deepest instincts and emotions. Through the power of connections, it is possible to transform people's perceptions about almost anything, making the scary safe, the unfamiliar familiar, and even turning a 'no' into a 'yes'. Drawing on cutting-edge neuroscience and ancient rhetoric, Lancaster examines ten powerful connections you can instantly make to change how people think, feel and act. Forget incomprehensible acronyms, mixed metaphors and jumbled jargon; with these connections, you can literally get people's mouths watering, make their hearts race and leave them addicted to your presence. Packed with wisdom, humour and actionable methods, Connect is the ultimate guide to great communication, giving you the power to inspire, influence and energise anyone, anywhere, anytime.

*NEW EDITION FEATURING UPDATED MATERIAL*''Erudite, interesting and, above all, entertaining'' ALAN JOHNSON, FORMER UK HOME SECRETARY''A racy, engrossing read'' PROFESSOR IAN ROBERTSON''Incredibly absorbing, leaving even the most confident orator with food for thought'' PSYCHOLOGIES Communication can make the difference between failure and success. When communication goes badly, it''s a nightmare. When it goes well, it''s the stuff of dreams. In this revelatory and entertaining guide, top speechwriter Simon Lancaster reveals that the secret to great communication lies not in logic alone, but in skilfully connecting with people''s deepest instincts and emotions. Through the power of connections, it is possible to transform people''s perceptions about almost anything, making the scary safe, the unfamiliar familiar, and even turning a ''no'' into a ''yes''. Drawing on cutting-edge neuroscience and ancient rhetoric, Lancaster examines ten powerful connections you can instantly make to change how people think, feel and act. Forget incomprehensible acronyms, mixed metaphors and jumbled jargon; with these connections, you can literally get people''s mouths watering, make their hearts race and leave them addicted to your presence. Packed with wisdom, humour and actionable methods, Connect is the ultimate guide to great communication, giving you the power to inspire, influence and energise anyone, anywhere, anytime.

Es gibt Geheimnisse überzeugender Kommunikation: eine geheime Kombination körperlicher, verbaler und vokaler Reize und Signale, die schon seit Zehntausenden von Jahren existieren und nach wie vor darüber entscheiden, wer es heutzutage im Geschäftsleben oder in der Politik an die Spitze schafft. In der Vergangenheit haben viele Menschen versucht, diese Geheimsprache zu entschlüsseln, doch erst jetzt, nach den jüngsten Durchbrüchen in der Neurowissenschaft und Verhaltensökonomie, können wir mit größerer Gewissheit sagen, was funktioniert und warum.Das Buch verbindet antike Rhetorik und moderne Neurowissenschaft und ist eine Art Benutzerhandbuch für jene Geheimnisse überzeugender Kommunikation. Es öffnet eine Schatztruhe voller Tipps, Tricks und Techniken, die Sie sofort anwenden können, um effektiver, einnehmender und inspirierender zu werden.

Es gibt Geheimnisse überzeugender Kommunikation: eine geheime Kombination körperlicher, verbaler und vokaler Reize und Signale, die schon seit Zehntausenden von Jahren existieren und nach wie vor darüber entscheiden, wer es heutzutage im Geschäftsleben oder in der Politik an die Spitze schafft. In der Vergangenheit haben viele Menschen versucht, diese Geheimsprache zu entschlüsseln, doch erst jetzt, nach den jüngsten Durchbrüchen in der Neurowissenschaft und Verhaltensökonomie, können wir mit größerer Gewissheit sagen, was funktioniert und warum.Das Buch verbindet antike Rhetorik und moderne Neurowissenschaft und ist eine Art Benutzerhandbuch für jene Geheimnisse überzeugender Kommunikation. Es öffnet eine Schatztruhe voller Tipps, Tricks und Techniken, die Sie sofort anwenden können, um effektiver, einnehmender und inspirierender zu werden.

Segodnya ustanavlivat'' kontakty trudnee, chem kogda-libo: lyudi vse bol''she vremeni provodyat, glyadya na ehkrany telefonov, i ehto — problema, kotoruyu neobhodimo reshat''.Horoshaya novost'' zaklyuchaetsya v tom, chto sushchestvuet universal''nyj nabor oratorskih priemov i psihologicheskih tekhnik, verbal''nyh i neverbal''nyh signalov, osobyj yazyk, naschityvayushchij desyatki tysyach let. Vladenie ehtim yazykom opredelyaet, komu suzhdeno zanyat'' vedushchie pozicii v politike i biznese. Avtor knigi, izvestnyj britanskij spichrajter, mnogo let zanimavshijsya sostavleniem rechej dlya chlenov kabineta Toni Blehra, rasskazyvaet ob ulovkah i metodah, kotorymi pol''zuyutsya vydayushchiesya lichnosti, chtoby ehffektivno vdohnovlyat'', uvlekat'' i vesti lyudej za soboj.