Stephen Chen - Böcker

The Music Export Business examines the workings of the fast-changing world of music industry exports. The music industry is in a state of flux, resulting from changes in technology, markets, government policies and most recently the COVID-19 pandemic. In analysing the ability of organisations to access international markets from inception, this book assesses global trends in music industry business models, including streaming and national export policies. The book deploys author interviews with industry insiders including musicians, managers, record labels and government stakeholders, using case studies to highlight cultural and economic value creation in a global value chainProviding research-based insights into "export readiness" in the global music industry, this book reassesses the "born global" phenomenon, providing a unique and valuable resource for scholars and reflective practitioners interested in the evolving relationship between music industries, national economies, government policies and cultural identity..

The Music Export Business examines the workings of the fast-changing world of music industry exports. The music industry is in a state of flux, resulting from changes in technology, markets, government policies and most recently the COVID-19 pandemic. In analysing the ability of organisations to access international markets from inception, this book assesses global trends in music industry business models, including streaming and national export policies. The book deploys author interviews with industry insiders including musicians, managers, record labels and government stakeholders, using case studies to highlight cultural and economic value creation in a global value chainProviding research-based insights into "export readiness" in the global music industry, this book reassesses the "born global" phenomenon, providing a unique and valuable resource for scholars and reflective practitioners interested in the evolving relationship between music industries, national economies, government policies and cultural identity..

In this timely book, case studies from global researchers showcase how digital technologies are impacting creative industries worldwide. Providing up-to-date examples from across Africa, Asia, and Europe, authors explore how digital globalization has boomed in recent years, especially in fast-developing countries. Spanning music, television, film, fashion, opera, and gaming, chapters provide an in-depth study of the innovation and industry transformation caused by new technologies. Contributors analyze digital expansion in areas including the Caribbean, Indonesia, and Nigeria, highlighting groundbreaking tools such as AI, augmented and virtual reality, and streaming platforms, and their connection to the surge in creative industries.Presenting crucial insights for scholars and students of international business, innovation management, economics, and finance, this book is also a beneficial resource for researchers in creative industries and media studies.