Steven J. Jackson – författare

Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked.Given its gobal popularity and its prevalence across the spectrum of cultural and commercial life it is not surprising that scholars interrogating the cultural politics of sport have begun to recognise advertising as an important site for the analysis of power relations, cultural politics and cultural repesentation. Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport.

Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked.Given its gobal popularity and its prevalence across the spectrum of cultural and commercial life it is not surprising that scholars interrogating the cultural politics of sport have begun to recognise advertising as an important site for the analysis of power relations, cultural politics and cultural repesentation. Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport.

In a culture obsessed with celebrity, sportmen and women are some of the highest profile figures. We are fascinated by sport stars'' lifestyles, love lives, and earning power. Sport Stars investigates the nature of contemporary sporting celebrity, examining stars'' often turbulent relationships with the media, and with the sporting establishment.Through a series of case studies of sporting stars, including Diego Maradona, Michael Jordan, Venus Williams and David Beckham, contributors examine the cultural, political, economic and technological forces which combine to produce sporting celebrity, and consider the ways in which these most public of individuals inform and influence private experience.

In a culture obsessed with celebrity, sportmen and women are some of the highest profile figures. We are fascinated by sport stars'' lifestyles, love lives, and earning power. Sport Stars investigates the nature of contemporary sporting celebrity, examining stars'' often turbulent relationships with the media, and with the sporting establishment.Through a series of case studies of sporting stars, including Diego Maradona, Michael Jordan, Venus Williams and David Beckham, contributors examine the cultural, political, economic and technological forces which combine to produce sporting celebrity, and consider the ways in which these most public of individuals inform and influence private experience.

This book explores the intersection of contemporary sport, advertising, promotional culture and wider society.

Arguing that advertising and promotional culture remain key driving forces in relation to social structures and systems that contribute to enduring patterns of economic and other forms of inequality, this book examines how sport and related areas of social life continue to be transformed by these forces. Presenting in‑depth international case studies covering topics such as Nike’s sign economies, the sports‑gambling‑media complex, sportswashing/greenwashing, radical politics in sport advertising, sport and corporate nationalism, and girls’ empowerment and transgender exclusion in sports, this book sheds critical new light on some of the most important themes in the study of global consumer culture in the emerging era of surveillance capitalism. Overall, this book examines sport advertising through the lens of the circuit of cultural commodification – including production, representation, consumption and regulation – in order to provide insights into the formation, complexities and contradictions of social identities, commodities and brands.

This is fascinating reading for anybody with an interest in the sociology, culture and politics of sport, or cultural studies, media studies, and the wider politics and social significance of late‑stage capitalism.

This book explores the intersection of contemporary sport, advertising, promotional culture and wider society.

Arguing that advertising and promotional culture remain key driving forces in relation to social structures and systems that contribute to enduring patterns of economic and other forms of inequality, this book examines how sport and related areas of social life continue to be transformed by these forces. Presenting in‑depth international case studies covering topics such as Nike’s sign economies, the sports‑gambling‑media complex, sportswashing/greenwashing, radical politics in sport advertising, sport and corporate nationalism, and girls’ empowerment and transgender exclusion in sports, this book sheds critical new light on some of the most important themes in the study of global consumer culture in the emerging era of surveillance capitalism. Overall, this book examines sport advertising through the lens of the circuit of cultural commodification – including production, representation, consumption and regulation – in order to provide insights into the formation, complexities and contradictions of social identities, commodities and brands.

This is fascinating reading for anybody with an interest in the sociology, culture and politics of sport, or cultural studies, media studies, and the wider politics and social significance of late‑stage capitalism.

For small nations like Grenada, New Zealand and Norway, medal counts relative to population are increasingly touted as the most meaningful comparisons with sporting superpowers China, the United States and Germany. In acknowledging that 60% of the world’s states have populations of less than 10 million and 48% of these have less than 5 million inhabitants, this book explores how the ‘minnows’ can build or sustain their sport programmes.

Despite the immense variation among and between small states, this book suggests that scale ‘matters’. The contributors, from Antigua and Barbuda, Finland, Lebanon, Norway, New Zealand, and Sweden demonstrate the challenges and opportunities of governing sport in their respective countries. These works highlight the distinctive policy ‘ecologies’ of sport in small states, marked by the unique responses to global pressures, the domestic realities of having limited resources, and by the close-knit networks of accountability. This volume will help scholars and policy makers to better understand the significance of having fewer ‘degrees of separation’ and the implications this has for sport.

This book was published as a special issue of the International Journal of Sport Policy and Politics.

For small nations like Grenada, New Zealand and Norway, medal counts relative to population are increasingly touted as the most meaningful comparisons with sporting superpowers China, the United States and Germany. In acknowledging that 60% of the world’s states have populations of less than 10 million and 48% of these have less than 5 million inhabitants, this book explores how the ‘minnows’ can build or sustain their sport programmes.

Despite the immense variation among and between small states, this book suggests that scale ‘matters’. The contributors, from Antigua and Barbuda, Finland, Lebanon, Norway, New Zealand, and Sweden demonstrate the challenges and opportunities of governing sport in their respective countries. These works highlight the distinctive policy ‘ecologies’ of sport in small states, marked by the unique responses to global pressures, the domestic realities of having limited resources, and by the close-knit networks of accountability. This volume will help scholars and policy makers to better understand the significance of having fewer ‘degrees of separation’ and the implications this has for sport.

This book was published as a special issue of the International Journal of Sport Policy and Politics.

Globalization is effecting a close convergence of sport and foreign policy. In order to respond to novel social, political, cultural and economic pressures, states are increasingly turning to sport as a foreign policy instrument; and they cannot ignore the corresponding influence that global sport has on their core interests. This book is devoted to exploring this relationship in detail. Although any examination of sport and foreign policy inevitably focuses on issues related to both politics and international relations, the primary intention here is to consider the dimensions associated with foreign policy.

This book was previously published as a special issue of Sport in Society.

Globalization is effecting a close convergence of sport and foreign policy. In order to respond to novel social, political, cultural and economic pressures, states are increasingly turning to sport as a foreign policy instrument; and they cannot ignore the corresponding influence that global sport has on their core interests. This book is devoted to exploring this relationship in detail. Although any examination of sport and foreign policy inevitably focuses on issues related to both politics and international relations, the primary intention here is to consider the dimensions associated with foreign policy.

This book was previously published as a special issue of Sport in Society.