Tara Brabazon – författare

Part of the Sport in the Global Society series, this innovative and creative text explores collective history, memory, and sport culture, tracking the passage of sports away from England. The author investigates why ‘elite’ English sports – such as rugby and cricket – became national sports in New Zealand and Australia, and asks why ‘working class’ English sports – such as football – have travelled less well to these areas. Focusing on these sports, the author tracks narratives and myths, tracing the passage of colonial truths, behaviours and practices.Clearly defined sections in the book focus on:* sport and tourism* sport and history* sport and memory.Using a refreshingly broad range of sources to analyze differences between popular culture and sporting memory, this book offers new perspectives on sport and makes an interesting reference for masters and postgraduate readers in sport and cultural studies.

From Revolution to Revelation offers a new paradigm for Cultural Studies. Tara Brabazon explores our understanding of our own past and the collective past we share with others through popular culture. She investigates Generation X, the ’post-youth’ generation born between 1961 and 1981, and the popular cultural literacies that are the basis of this imagining community. She looks at the ways in which popular culture offers a vehicle for memory, providing the building blocks of identity - the politics and passion of life captured in an unforgettable song, an amazing nightclub, or an unexpected goal in extra time. For a fan, the joy and exhilaration is enough, but it is the task of cultural studies to understand why particular cultural forms survive the passage of time and space. Brabazon argues, with Lawrence Grossberg, that Cultural Studies is ’the Generation X of the academic world’. She tracks its journey away from Marxism and subcultural theory and looks at its future. In particular she explores the possibilities of popular memory studies in reclaiming and repairing the discipline of Cultural Studies - making it as relevant and as revelatory as in its revolutionary past.

Looking at schools and universities, it is difficult to pinpoint when education, teaching and learning started to haemorrhage purpose, aspiration and function. Libraries and librarians have been starved of funding. Teachers cram their curriculum with 'skill development' and 'generic competencies' because knowledge, creativity and originality are too expensive to provide to unmotivated students and parents obsessed with league tables, not learning. Meanwhile, the internet offers a glut of information on everything-under-the-sun, a mere mouse-click away. Bored surfers fill their cursors and minds with irrelevancies. We lose the capacity to sift, discard and judge. Information is no longer for social good, but for sale. Tara Brabazon argues that this information fetish has been profoundly damaging to our learning institutions and to the ambitions of our students and educators. In The University of Google she projects a defiant and passionate vision of education as a pathway to renewal, where research is based on searching and students are on a journey through knowledge, rather than consumers in the shopping centre of cheap ideas. Angry, humorous and practical in equal measure, The University of Google is based on real teaching experience and on years of engaged and sometimes exasperated reflection on it. It is far from a luddite critique of the information age. Tara Brabazon celebrates the possibilities of digital platforms in education, but deplores the consequences of placing funding on technology and not teachers. In doing so, she opens a new debate on how to make our educational system both productive and provocative in the (post-) information age.

This book is about war and popular culture, and war in popular culture. Tara Brabazon summons, probes, questions and reclaims popular culture, challenging the assumptions of war, whiteness, Christianity, modernity and progress that have dominated our lives since September 11.  Addressing modes of thinking, design, music and visual media, Thinking Popular Culture offers a journey through courageous, interventionist and thoughtful ideas, performers and cultures. It welcomes those who ask difficult questions of those in power.  Addressing the lack of imagination and dissent that characterizes this new century, it is essential reading for any scholar of cultural studies and popular culture, media and journalism, creative writing and terrorism studies.

Imagine if a student spent as much time managing information as celebrities doted on dieting? While eating too much food may be the basis of a moral panic about obesity, excessive information is rarely discussed as a crisis of a similar scale. Obviously, plentiful and high quality food is not a problem if eating is balanced with exercise. But without the skills of media and information literacy, students and citizens wade through low quality online information that fills their day yet does not enable intellectual challenge, imagination and questioning. Digital Dieting: From Information Obesity to Intellectual Fitness probes the social, political and academic difficulties in managing large quantities of low quality information. But this book does not diagnose a crisis. Instead, Digital Dieting provides strategies to develop intellectual fitness that sorts the important from the irrelevant and the remarkable from the banal. In April 2010, and for the first time, Facebook received more independent visitors than Google. Increasingly there is a desire to share rather than search. But what is the impact of such a change on higher education? If students complain that the reading is ’too hard’, then one response is to make it easier. If students complain that assignments are too difficult, then one way to manage this challenge is to make the assignments simpler. Both are passive responses that damage the calibre of education and universities in the long term. Digital Dieting: From Information Obesity to Intellectual Fitness provides active, conscious, careful and applicable strategies to move students and citizens from searching to researching, sharing to thinking, and shopping to reading.

This compelling book explores current attitudes towards failure in academia. Tara Brabazon argues that success and failures are rarely linked and instead failure can be harnessed as both a diagnostic and a literacy to improve research integrity, authenticity, accountability and consciousness.Brabazon demonstrates how instances of failure can facilitate an awareness of asymmetrical power dynamics and injustice in academic life. How To Embrace Academic Failure illustrates how to create personal, professional and organizational change as a result of failure. It offers practical strategies for using failure to enhance academic careers and improve research ethics and teaching. Brabazon concludes by presenting an idealised academic future where a culture of failure provides transparency, rigour, ethical leadership and followership.This insightful book is a vital resource for students and scholars of higher education management, business leadership and the sociology of education. Academics in critical university studies and early career researchers will also benefit from Brabazon’s novel perspective on the post-pandemic, claustropolitan university.

This compelling book explores current attitudes towards failure in academia. Tara Brabazon argues that success and failures are rarely linked and instead failure can be harnessed as both a diagnostic and a literacy to improve research integrity, authenticity, accountability and consciousness.Brabazon demonstrates how instances of failure can facilitate an awareness of asymmetrical power dynamics and injustice in academic life. How To Embrace Academic Failure illustrates how to create personal, professional and organizational change as a result of failure. It offers practical strategies for using failure to enhance academic careers and improve research ethics and teaching. Brabazon concludes by presenting an idealised academic future where a culture of failure provides transparency, rigour, ethical leadership and followership.This insightful book is a vital resource for students and scholars of higher education management, business leadership and the sociology of education. Academics in critical university studies and early career researchers will also benefit from Brabazon's novel perspective on the post-pandemic, claustropolitan university.

This book is about war and popular culture, and war in popular culture. Tara Brabazon summons, probes, questions and reclaims popular culture, challenging the assumptions of war, whiteness, Christianity, modernity and progress that have dominated our lives since September 11.  Addressing modes of thinking, design, music and visual media, Thinking Popular Culture offers a journey through courageous, interventionist and thoughtful ideas, performers and cultures. It welcomes those who ask difficult questions of those in power.  Addressing the lack of imagination and dissent that characterizes this new century, it is essential reading for any scholar of cultural studies and popular culture, media and journalism, creative writing and terrorism studies.

Looking at schools and universities, it is difficult to pinpoint when education, teaching and learning started to haemorrhage purpose, aspiration and function. Libraries and librarians have been starved of funding. Teachers cram their curriculum with 'skill development' and 'generic competencies' because knowledge, creativity and originality are too expensive to provide to unmotivated students and parents obsessed with league tables, not learning. Meanwhile, the internet offers a glut of information on everything-under-the-sun, a mere mouse-click away. Bored surfers fill their cursors and minds with irrelevancies. We lose the capacity to sift, discard and judge. Information is no longer for social good, but for sale. Tara Brabazon argues that this information fetish has been profoundly damaging to our learning institutions and to the ambitions of our students and educators. In The University of Google she projects a defiant and passionate vision of education as a pathway to renewal, where research is based on searching and students are on a journey through knowledge, rather than consumers in the shopping centre of cheap ideas. Angry, humorous and practical in equal measure, The University of Google is based on real teaching experience and on years of engaged and sometimes exasperated reflection on it. It is far from a luddite critique of the information age. Tara Brabazon celebrates the possibilities of digital platforms in education, but deplores the consequences of placing funding on technology and not teachers. In doing so, she opens a new debate on how to make our educational system both productive and provocative in the (post-) information age.

From Revolution to Revelation offers a new paradigm for Cultural Studies. Tara Brabazon explores our understanding of our own past and the collective past we share with others through popular culture. She investigates Generation X, thepost-youth generation born between 1961 and 1981, and the popular cultural literacies that are the basis of this imagining community. She looks at the ways in which popular culture offers a vehicle for memory, providing the building blocks of identity - the politics and passion of life captured in an unforgettable song, an amazing nightclub, or an unexpected goal in extra time. For a fan, the joy and exhilaration is enough, but it is the task of cultural studies to understand why particular cultural forms survive the passage of time and space. Brabazon argues, with Lawrence Grossberg, that Cultural Studies isthe Generation X of the academic world. She tracks its journey away from Marxism and subcultural theory and looks at its future. In particular she explores the possibilities of popular memory studies in reclaiming and repairing the discipline of Cultural Studies - making it as relevant and as revelatory as in its revolutionary past.

Looking at schools and universities, it is difficult to pinpoint when education, teaching and learning started to haemorrhage purpose, aspiration and function. Libraries and librarians have been starved of funding. Teachers cram their curriculum with ''skill development'' and ''generic competencies'' because knowledge, creativity and originality are too expensive to provide to unmotivated students and parents obsessed with league tables, not learning. Meanwhile, the internet offers a glut of information on everything-under-the-sun, a mere mouse-click away. Bored surfers fill their cursors and minds with irrelevancies. We lose the capacity to sift, discard and judge. Information is no longer for social good, but for sale. Tara Brabazon argues that this information fetish has been profoundly damaging to our learning institutions and to the ambitions of our students and educators. In The University of Google she projects a defiant and passionate vision of education as a pathway to renewal, where research is based on searching and students are on a journey through knowledge, rather than consumers in the shopping centre of cheap ideas. Angry, humorous and practical in equal measure, The University of Google is based on real teaching experience and on years of engaged and sometimes exasperated reflection on it. It is far from a luddite critique of the information age. Tara Brabazon celebrates the possibilities of digital platforms in education, but deplores the consequences of placing funding on technology and not teachers. In doing so, she opens a new debate on how to make our educational system both productive and provocative in the (post-) information age.

Looking at schools and universities, it is difficult to pinpoint when education, teaching and learning started to haemorrhage purpose, aspiration and function. Libraries and librarians have been starved of funding. Teachers cram their curriculum with ''skill development'' and ''generic competencies'' because knowledge, creativity and originality are too expensive to provide to unmotivated students and parents obsessed with league tables, not learning. Meanwhile, the internet offers a glut of information on everything-under-the-sun, a mere mouse-click away. Bored surfers fill their cursors and minds with irrelevancies. We lose the capacity to sift, discard and judge. Information is no longer for social good, but for sale. Tara Brabazon argues that this information fetish has been profoundly damaging to our learning institutions and to the ambitions of our students and educators. In The University of Google she projects a defiant and passionate vision of education as a pathway to renewal, where research is based on searching and students are on a journey through knowledge, rather than consumers in the shopping centre of cheap ideas. Angry, humorous and practical in equal measure, The University of Google is based on real teaching experience and on years of engaged and sometimes exasperated reflection on it. It is far from a luddite critique of the information age. Tara Brabazon celebrates the possibilities of digital platforms in education, but deplores the consequences of placing funding on technology and not teachers. In doing so, she opens a new debate on how to make our educational system both productive and provocative in the (post-) information age.

Imagine if a student spent as much time managing information as celebrities doted on dieting? While eating too much food may be the basis of a moral panic about obesity, excessive information is rarely discussed as a crisis of a similar scale. Obviously, plentiful and high quality food is not a problem if eating is balanced with exercise. But without the skills of media and information literacy, students and citizens wade through low quality online information that fills their day yet does not enable intellectual challenge, imagination and questioning. Digital Dieting: From Information Obesity to Intellectual Fitness probes the social, political and academic difficulties in managing large quantities of low quality information. But this book does not diagnose a crisis. Instead, Digital Dieting provides strategies to develop intellectual fitness that sorts the important from the irrelevant and the remarkable from the banal. In April 2010, and for the first time, Facebook received more independent visitors than Google. Increasingly there is a desire to share rather than search. But what is the impact of such a change on higher education? If students complain that the reading is ’too hard’, then one response is to make it easier. If students complain that assignments are too difficult, then one way to manage this challenge is to make the assignments simpler. Both are passive responses that damage the calibre of education and universities in the long term. Digital Dieting: From Information Obesity to Intellectual Fitness provides active, conscious, careful and applicable strategies to move students and citizens from searching to researching, sharing to thinking, and shopping to reading.

Imagine if a student spent as much time managing information as celebrities doted on dieting? While eating too much food may be the basis of a moral panic about obesity, excessive information is rarely discussed as a crisis of a similar scale. Obviously, plentiful and high quality food is not a problem if eating is balanced with exercise. But without the skills of media and information literacy, students and citizens wade through low quality online information that fills their day yet does not enable intellectual challenge, imagination and questioning. Digital Dieting: From Information Obesity to Intellectual Fitness probes the social, political and academic difficulties in managing large quantities of low quality information. But this book does not diagnose a crisis. Instead, Digital Dieting provides strategies to develop intellectual fitness that sorts the important from the irrelevant and the remarkable from the banal. In April 2010, and for the first time, Facebook received more independent visitors than Google. Increasingly there is a desire to share rather than search. But what is the impact of such a change on higher education? If students complain that the reading is ’too hard’, then one response is to make it easier. If students complain that assignments are too difficult, then one way to manage this challenge is to make the assignments simpler. Both are passive responses that damage the calibre of education and universities in the long term. Digital Dieting: From Information Obesity to Intellectual Fitness provides active, conscious, careful and applicable strategies to move students and citizens from searching to researching, sharing to thinking, and shopping to reading.

This book is about war and popular culture, and war in popular culture. Tara Brabazon summons, probes, questions and reclaims popular culture, challenging the assumptions of war, whiteness, Christianity, modernity and progress that have dominated our lives since September 11.  Addressing modes of thinking, design, music and visual media, Thinking Popular Culture offers a journey through courageous, interventionist and thoughtful ideas, performers and cultures. It welcomes those who ask difficult questions of those in power.  Addressing the lack of imagination and dissent that characterizes this new century, it is essential reading for any scholar of cultural studies and popular culture, media and journalism, creative writing and terrorism studies.

This book is about war and popular culture, and war in popular culture. Tara Brabazon summons, probes, questions and reclaims popular culture, challenging the assumptions of war, whiteness, Christianity, modernity and progress that have dominated our lives since September 11.  Addressing modes of thinking, design, music and visual media, Thinking Popular Culture offers a journey through courageous, interventionist and thoughtful ideas, performers and cultures. It welcomes those who ask difficult questions of those in power.  Addressing the lack of imagination and dissent that characterizes this new century, it is essential reading for any scholar of cultural studies and popular culture, media and journalism, creative writing and terrorism studies.

From Revolution to Revelation offers a new paradigm for Cultural Studies. Tara Brabazon explores our understanding of our own past and the collective past we share with others through popular culture. She investigates Generation X, the ’post-youth’ generation born between 1961 and 1981, and the popular cultural literacies that are the basis of this imagining community. She looks at the ways in which popular culture offers a vehicle for memory, providing the building blocks of identity - the politics and passion of life captured in an unforgettable song, an amazing nightclub, or an unexpected goal in extra time. For a fan, the joy and exhilaration is enough, but it is the task of cultural studies to understand why particular cultural forms survive the passage of time and space. Brabazon argues, with Lawrence Grossberg, that Cultural Studies is ’the Generation X of the academic world’. She tracks its journey away from Marxism and subcultural theory and looks at its future. In particular she explores the possibilities of popular memory studies in reclaiming and repairing the discipline of Cultural Studies - making it as relevant and as revelatory as in its revolutionary past.

From Revolution to Revelation offers a new paradigm for Cultural Studies. Tara Brabazon explores our understanding of our own past and the collective past we share with others through popular culture. She investigates Generation X, the ’post-youth’ generation born between 1961 and 1981, and the popular cultural literacies that are the basis of this imagining community. She looks at the ways in which popular culture offers a vehicle for memory, providing the building blocks of identity - the politics and passion of life captured in an unforgettable song, an amazing nightclub, or an unexpected goal in extra time. For a fan, the joy and exhilaration is enough, but it is the task of cultural studies to understand why particular cultural forms survive the passage of time and space. Brabazon argues, with Lawrence Grossberg, that Cultural Studies is ’the Generation X of the academic world’. She tracks its journey away from Marxism and subcultural theory and looks at its future. In particular she explores the possibilities of popular memory studies in reclaiming and repairing the discipline of Cultural Studies - making it as relevant and as revelatory as in its revolutionary past.

An incredibly wide-ranging critical account of popular music. The book is an essential resource for all staff and students in the field′ - John Storey, Centre for Research in Media and Cultural Studies, University of Sunderland

Organized in accessible sections and covering the main themes of research and teaching it examines:

• The key approaches to understanding popular music

• The main settings of exchange and consumption

• The role of technology in the production of popular music

• The main genres of popular music

• The key debates of the present day

Barbazon writes with verve and penetration. Her approach starts with how most people actually consume music today and transfers this onto the plain of study.

The book enables teachers and students to shuffle from one topic to the other whilst providing an unparalleled access the core concepts and issues. As such, it is the perfect study guide for undergraduates located in this exciting and expanding field.

Tara Brabazon is Professor of Communication at University of Ontario Institute of Technology (UOIT).

Imagine if a student spent as much time managing information as celebrities doted on dieting? While eating too much food may be the basis of a moral panic about obesity, excessive information is rarely discussed as a crisis of a similar scale. Obviously, plentiful and high quality food is not a problem if eating is balanced with exercise. But without the skills of media and information literacy, students and citizens wade through low quality online information that fills their day yet does not enable intellectual challenge, imagination and questioning. Digital Dieting: From Information Obesity to Intellectual Fitness probes the social, political and academic difficulties in managing large quantities of low quality information. But this book does not diagnose a crisis. Instead, Digital Dieting provides strategies to develop intellectual fitness that sorts the important from the irrelevant and the remarkable from the banal. In April 2010, and for the first time, Facebook received more independent visitors than Google. Increasingly there is a desire to share rather than search. But what is the impact of such a change on higher education? If students complain that the reading is ’too hard’, then one response is to make it easier. If students complain that assignments are too difficult, then one way to manage this challenge is to make the assignments simpler. Both are passive responses that damage the calibre of education and universities in the long term. Digital Dieting: From Information Obesity to Intellectual Fitness provides active, conscious, careful and applicable strategies to move students and citizens from searching to researching, sharing to thinking, and shopping to reading.

This book attacks the often implicit and damaging assumption that ''everyone'' is online and that ''everyone'' is using online resources within the specified parameters of employers, government and national laws. This book summons a critical Web Studies, asking not only who is using particular applications, but also how and why. This remedial work is required. The concept and label of ''Web 2.0'' is part of a wide-ranging suite of assumptions that offer simple answers to difficult questions. The term captures a desire for online collaboration and the sharing of information, performed most visibly through blogs, podcasts and wikis. Other ''products'' that capture the Web 2.0 ideology include Google Maps, Facebook, MySpace and Flickr. Within this framework, websites no long hold information but become a platform to connect applications with users. The business applications have gained the most attention - particularly content syndication - but there are also ''political'' initiatives overlaying this project including open communication, the sharing of data and the deep linking of web architecture.- Development of innovative concepts and models to manage the digital divide- Evocative studies of the digitally excluded and downloading communities- Attention to digital literacy and online education

Digital Dialogue and Community 2.0: After avatars, trolls and puppets explores the communities that use digital platforms, portals, and applications from daily life to build relationships beyond geographical locality and family links. The book provides detailed analyses of how technology realigns the boundaries between connection, consciousness and community. This book reveals that alongside every engaged, nurturing and supportive group are those who are excluded, marginalised, ridiculed, or forgotten. It explores the argument that community is not an inevitable result of communication. Following an introduction from the Editor, the book is then divided into four sections exploring communities and resistance, structures of sharing, professional communication and fandom and consumption. Digital Dialogues and Community 2.0 combines ethnographic methods and professional expertise to open new spaces for thinking about language, identity, and social connections.- Provides innovative interdisciplinary research, incorporating Library and Information Management, Internet Studies, Cultural Studies, Media Studies, Disability Studies and Community Management- Offers a balanced approach between the ''bottom up'' and ''top down'' development of online communities- Demonstrates the consequences on the configuration of a community when consumers become producers and their lives and experiences are commodified

Why do citizens vote against their own best interest? Trump Studies addresses this key question; probing the value of thinking, reading, writing and interpretation during times of economic, social and political uncertainty. With a compelling voice and academic rigour, the authors explore how and why xenophobia and sexism are the grammar of contemporary popular culture and politics. The Brexit result and the Trump victory cannot be studied in a laboratory; the silent majority will not sit in a petri dish, waiting to be researched. The theories and methodologies developed into this book not only explain these two mega and meta events, they create space for ideas that challenge and dissent, and make the case for the role and value of universities in a time when evidence, expertise and facts often dissolve into opinion, emotion and fake news. Donald Trump does not matter. Trump Studies does matter - and this is a siren call to all intellectuals to intervene and transform the currency of theory in empiricist times.

Why do citizens vote against their own best interest? Trump Studies addresses this key question; probing the value of thinking, reading, writing and interpretation during times of economic, social and political uncertainty. With a compelling voice and academic rigour, the authors explore how and why xenophobia and sexism are the grammar of contemporary popular culture and politics. The Brexit result and the Trump victory cannot be studied in a laboratory; the silent majority will not sit in a petri dish, waiting to be researched. The theories and methodologies developed into this book not only explain these two mega and meta events, they create space for ideas that challenge and dissent, and make the case for the role and value of universities in a time when evidence, expertise and facts often dissolve into opinion, emotion and fake news. Donald Trump does not matter. Trump Studies does matter - and this is a siren call to all intellectuals to intervene and transform the currency of theory in empiricist times.

Why do citizens vote against their own best interest? Trump Studies addresses this key question; probing the value of thinking, reading, writing and interpretation during times of economic, social and political uncertainty. With a compelling voice and academic rigour, the authors explore how and why xenophobia and sexism are the grammar of contemporary popular culture and politics. The Brexit result and the Trump victory cannot be studied in a laboratory; the silent majority will not sit in a petri dish, waiting to be researched. The theories and methodologies developed into this book not only explain these two mega and meta events, they create space for ideas that challenge and dissent, and make the case for the role and value of universities in a time when evidence, expertise and facts often dissolve into opinion, emotion and fake news. Donald Trump does not matter. Trump Studies does matter - and this is a siren call to all intellectuals to intervene and transform the currency of theory in empiricist times.

Doctorates awarded based on artefact and exegeses, and enabled through creative-led research, are a minority enrolment which suffer from wildly diverse examination expectations and assumptions about quality. Widening the disciplinary parameters and currency of this kind of doctorate, The Creative PhD is the first book that challenges the standards, structure and value of this research.  The authors, themselves leading authorities on doctoral education, break fresh ground by demonstrating that rather than being intrinsically wedded to the creative arts or media studies, arts-based research practice doctorates can transcend traditional humanities subjects, becoming instead a model of organizing knowledge, developing methodologies and presenting research. Offering a critical reflection on the contemporary state of the PhD, the authors probe and reshape creative-led research to increase transparency for doctoral students, supervisors and examiners, inviting readers to access a new pathway to how original research is created, supervised and assessed.

Doctorates awarded based on artefact and exegeses, and enabled through creative-led research, are a minority enrolment which suffer from wildly diverse examination expectations and assumptions about quality. Widening the disciplinary parameters and currency of this kind of doctorate, The Creative PhD is the first book that challenges the standards, structure and value of this research.  The authors, themselves leading authorities on doctoral education, break fresh ground by demonstrating that rather than being intrinsically wedded to the creative arts or media studies, arts-based research practice doctorates can transcend traditional humanities subjects, becoming instead a model of organizing knowledge, developing methodologies and presenting research. Offering a critical reflection on the contemporary state of the PhD, the authors probe and reshape creative-led research to increase transparency for doctoral students, supervisors and examiners, inviting readers to access a new pathway to how original research is created, supervised and assessed.

Doctorates awarded based on artefact and exegeses, and enabled through creative-led research, are a minority enrolment which suffer from wildly diverse examination expectations and assumptions about quality. Widening the disciplinary parameters and currency of this kind of doctorate, The Creative PhD is the first book that challenges the standards, structure and value of this research.  The authors, themselves leading authorities on doctoral education, break fresh ground by demonstrating that rather than being intrinsically wedded to the creative arts or media studies, arts-based research practice doctorates can transcend traditional humanities subjects, becoming instead a model of organizing knowledge, developing methodologies and presenting research. Offering a critical reflection on the contemporary state of the PhD, the authors probe and reshape creative-led research to increase transparency for doctoral students, supervisors and examiners, inviting readers to access a new pathway to how original research is created, supervised and assessed.

This book attacks the often implicit and damaging assumption that ‘everyone’ is online and that ‘everyone’ is using online resources within the specified parameters of employers, government and national laws. This book summons a critical Web Studies, asking not only who is using particular applications, but also how and why. This remedial work is required. The concept and label of ‘Web 2.0’ is part of a wide-ranging suite of assumptions that offer simple answers to difficult questions. The term captures a desire for online collaboration and the sharing of information, performed most visibly through blogs, podcasts and wikis. Other ‘products’ that capture the Web 2.0 ideology include Google Maps, Facebook, MySpace and Flickr. Within this framework, websites no long hold information but become a platform to connect applications with users. The business applications have gained the most attention - particularly content syndication - but there are also ‘political’ initiatives overlaying this project including open communication, the sharing of data and the deep linking of web architecture.