Teena Mishra – författare

This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc. Various human resource models are insufficient to define internal marketing. Therefore there is a need to focus on the models and key concepts of human resource management and internal marketing and in what way they contribute to organizational success. It involves motivation, internal market research, internal communication, internal segmentation, employee retention, inter-functional coordination, and internal branding. The current need for human resource management is to link human resource management and marketing practices which are called internal marketing. Internal marketing plays an eminent role in organizational success.

This book helps students, practitioners, start-ups, and educationists. This is a research monograph that will assist an organization to decide the future of human resource management as well as organizational development. This book is for marketing as well as human resource discipline, as internal marketing is the integration of marketing and human resource management. Due to new technology, globalization, and liberalization market need and demand are also changing, thus it is necessary to understand new trends in the application of human resources. Therefore, it is necessary to motivate and satisfy internal customers and make them market and skill-oriented.

This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc. Various human resource models are insufficient to define internal marketing. Therefore there is a need to focus on the models and key concepts of human resource management and internal marketing and in what way they contribute to organizational success. It involves motivation, internal market research, internal communication, internal segmentation, employee retention, inter-functional coordination, and internal branding. The current need for human resource management is to link human resource management and marketing practices which are called internal marketing. Internal marketing plays an eminent role in organizational success.

This book helps students, practitioners, start-ups, and educationists. This is a research monograph that will assist an organization to decide the future of human resource management as well as organizational development. This book is for marketing as well as human resource discipline, as internal marketing is the integration of marketing and human resource management. Due to new technology, globalization, and liberalization market need and demand are also changing, thus it is necessary to understand new trends in the application of human resources. Therefore, it is necessary to motivate and satisfy internal customers and make them market and skill-oriented.

As businesses navigate an era of rapid technological advancements, global competition, and evolving market dynamics, the field of strategic management must adapt to meet new challenges. This book presents fresh perspectives, models, and frameworks that redefine how organizations formulate and execute strategy in today’s complex environment. Bridging theory and practice, this book explores fundamental principles of strategic management, the impact of digital transformation, emerging business trends, and evolving decision making processes. It introduces innovative methodologies, including strategic quality management, business portfolio analysis, and empowerment-based strategies, while addressing critical questions on how strategy has evolved and what tools professionals can use to stay ahead. Through qualitative research and case studies, the volume provides actionable insights into modern strategic management approaches.

A must-read for advanced students, researchers, practitioners, and business leaders, this book offers a comprehensive yet accessible guide to understanding and implementing strategic management in the modern era. Whether new to the field or looking to enhance your strategic thinking, this book equips you with the knowledge and frameworks to navigate the ever-changing business landscape.

As businesses navigate an era of rapid technological advancements, global competition, and evolving market dynamics, the field of strategic management must adapt to meet new challenges. This book presents fresh perspectives, models, and frameworks that redefine how organizations formulate and execute strategy in today’s complex environment. Bridging theory and practice, this book explores fundamental principles of strategic management, the impact of digital transformation, emerging business trends, and evolving decision making processes. It introduces innovative methodologies, including strategic quality management, business portfolio analysis, and empowerment-based strategies, while addressing critical questions on how strategy has evolved and what tools professionals can use to stay ahead. Through qualitative research and case studies, the volume provides actionable insights into modern strategic management approaches.

A must-read for advanced students, researchers, practitioners, and business leaders, this book offers a comprehensive yet accessible guide to understanding and implementing strategic management in the modern era. Whether new to the field or looking to enhance your strategic thinking, this book equips you with the knowledge and frameworks to navigate the ever-changing business landscape.