Teresa de la Hera – författare
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3 produkter
Digital Gaming and the Advertising Landscape
Häftad, 2025
706 kr
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The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to …
Persuasive Gaming in Context
Av Teresa de La Hera, Jeroen Jansz m. fl.
Häftad, 2025
706 kr
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The rapid developments in new communication technologies have facilitated the popularization of digital games, which has translated into an exponential growth of the game industry in recent decades. The ubiquitous presence of digital games has resulted in an expansion of the applications of these …
Persuasive Gaming in Context
Av Teresa de La Hera, Jeroen Jansz m. fl.
Inbunden, 2021
2134 kr
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In this edited volume, we narrow the scope of attention by focusing on what game theorist Ian Bogost has called 'persuasive games', that is, gaming practices that combine the dissemination of information with attempts to engage players in particular attitudes and behaviors.
