Thomas Kenny - Böcker
Visar alla böcker från författaren Thomas Kenny. Handla med fri frakt och snabb leverans.
7 produkter
7 produkter
189 kr
Skickas inom 5-8 vardagar
2 113 kr
Skickas inom 10-15 vardagar
Producing New and Digital Media is your essential guide to understanding new media, taking a deep dive into such topics as the cultural and social impacts of the web, the importance of digital literacy, and creating in an online environment.This cutting edge text provides an introductory, hands-on approach to creating user-generated content, coding, cultivating an online brand, and storytelling in new and digital media. In showing you how to navigate the world of digital media and complete digital tasks, this book not only teaches you how to use the web, but also helps you understand why you use it.Key features for the second edition include: Coverage of up-to-date forms of communication on the web: memes, viral videos, social media, and more pervasive types of online languages.New chapters on YouTube influencers and on-demand subscription television.Each chapter has media literacy sidebars, sample assignments, and activities.Updates to the companion website additional materials for students and instructorsThoughtful, entertaining, and enlightening, this is the fundamental textbook for students of new and digital media, digital culture and media literacy, as well as a useful resource for anyone wanting to understand and develop their presence in our digital world.
550 kr
Skickas inom 10-15 vardagar
Producing New and Digital Media is your essential guide to understanding new media, taking a deep dive into such topics as the cultural and social impacts of the web, the importance of digital literacy, and creating in an online environment.This cutting edge text provides an introductory, hands-on approach to creating user-generated content, coding, cultivating an online brand, and storytelling in new and digital media. In showing you how to navigate the world of digital media and complete digital tasks, this book not only teaches you how to use the web, but also helps you understand why you use it.Key features for the second edition include: Coverage of up-to-date forms of communication on the web: memes, viral videos, social media, and more pervasive types of online languages.New chapters on YouTube influencers and on-demand subscription television.Each chapter has media literacy sidebars, sample assignments, and activities.Updates to the companion website additional materials for students and instructorsThoughtful, entertaining, and enlightening, this is the fundamental textbook for students of new and digital media, digital culture and media literacy, as well as a useful resource for anyone wanting to understand and develop their presence in our digital world.
519 kr
Skickas
Social Media and Genre Studies
An Investigation of Facebook and Twitter Higher Education Web Pages
Inbunden, Engelska, 2023
1 045 kr
Skickas inom 10-15 vardagar
This book investigates whether Facebook and Twitter have become a genre of media for higher education institutions. Thomas Kenny has conducted a mixed-methods study using a combination of content analysis and interviews with social media employees to explore the purpose, form, and functionality of these web pages. Ultimately, Kenny argues that while institutional web pages on Facebook and Twitter do constitute a genre, each is a separate and distinct platform that works differently with varying goals, structure, and effectiveness associated with them. Scholars of communication, information studies, media studies, journalism, and higher education will find this book of particular interest.
515 kr
Skickas inom 5-8 vardagar
496 kr
Skickas inom 5-8 vardagar