Social Media and Genre Studies

An Investigation of Facebook and Twitter Higher Education Web Pages

Inbunden, Engelska, 2023

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Beskrivning

This book investigates whether Facebook and Twitter have become a genre of media for higher education institutions. Thomas Kenny has conducted a mixed-methods study using a combination of content analysis and interviews with social media employees to explore the purpose, form, and functionality of these web pages. Ultimately, Kenny argues that while institutional web pages on Facebook and Twitter do constitute a genre, each is a separate and distinct platform that works differently with varying goals, structure, and effectiveness associated with them. Scholars of communication, information studies, media studies, journalism, and higher education will find this book of particular interest.

Produktinformation

Utgivningsdatum:2023-04-25
Mått:161 x 231 x 19 mm
Vikt:458 g
Format:Inbunden
Språk:Engelska
Antal sidor:214
Förlag:Bloomsbury Publishing Plc
ISBN:9781666907353

Utforska kategorier

Mer om författaren

Thomas Kenny is assistant professor, chairperson, and director of the TV Studio for the communications department at Molloy University.

Recensioner i media

“Thomas Kenny has advanced the discourse around social media in several ways. He connects past and present, taking traditional views of genre and testing them against university Facebook and Twitter accounts. Dr. Kenny also offers a roadmap that future researchers of social media can use in designing their own projects. This is an important book for a wide range of disciplines.”

Innehållsförteckning

Table of ContentsAcknowledgmentsChapter 1: Introduction: Definition of GenreChapter 2: Investigating Institutional Social Media Sites as a GenreChapter 3: Three Characteristics of Genre and Research DesignChapter 4: Purpose of Facebook and Twitter Web Pages in Higher EducationChapter 5: Form of Facebook and Twitter Web Pages in Higher EducationChapter 6: Functionality of Facebook and Twitter: Higher Education Staff and AdministrationChapter 7: Conclusion: Facebook and Twitter as GenresAppendixReferencesAbout the Author