James Cohen is an assistant professor and co-founder of the New Media program at Molloy College. His research covers memes, digital media literacy, YouTubers, and media archaeology. He is a faculty fellow of the Salzburg Academy on Media and Global Change. He holds a Ph.D. in Media and Cultural Studies from Stony Brook University. Thomas Kenny is a full-time instructor for the Communications Department at Molloy College. He teaches courses in television and film production and studies. His research interests include media literacy, serial television, and social media. He is a Ph.D. candidate in Information Studies at Long Island University.

• Chapter 1: What is new and digital media?Chapter 2: Online CommunitiesChapter 3: Web LiteracyChapter 4: Memes and ViralityChapter 5: From Viral Videos to YouTubers: Web Video’s Historical ImpactChapter 6: Over the Top Television and Storytelling in a Streaming World Chapter 7 Personal BrandingChapter 8: Conclusion

James Cohen is an assistant professor and co-founder of the New Media program at Molloy College. His research covers memes, digital media literacy, YouTubers, and media archaeology. He is a faculty fellow of the Salzburg Academy on Media and Global Change. He holds a Ph.D. in Media and Cultural Studies from Stony Brook University. Thomas Kenny is a full-time instructor for the Communications Department at Molloy College. He teaches courses in television and film production and studies. His research interests include media literacy, serial television, and social media. He is a Ph.D. candidate in Information Studies at Long Island University.

• Chapter 1: What is new and digital media?Chapter 2: Online CommunitiesChapter 3: Web LiteracyChapter 4: Memes and ViralityChapter 5: From Viral Videos to YouTubers: Web Video’s Historical ImpactChapter 6: Over the Top Television and Storytelling in a Streaming World Chapter 7 Personal BrandingChapter 8: Conclusion

James Cohen is an assistant professor and co-founder of the New Media program at Molloy College. His research covers memes, digital media literacy, YouTubers, and media archaeology. He is a faculty fellow of the Salzburg Academy on Media and Global Change. He holds a Ph.D. in Media and Cultural Studies from Stony Brook University. Thomas Kenny is a full-time instructor for the Communications Department at Molloy College. He teaches courses in television and film production and studies. His research interests include media literacy, serial television, and social media. He is a Ph.D. candidate in Information Studies at Long Island University.

• Chapter 1: What is new and digital media?Chapter 2: Online CommunitiesChapter 3: Web LiteracyChapter 4: Memes and ViralityChapter 5: From Viral Videos to YouTubers: Web Video’s Historical ImpactChapter 6: Over the Top Television and Storytelling in a Streaming World Chapter 7 Personal BrandingChapter 8: Conclusion