Vladimir Zlatev – författare

This book critically analyzes the convergence of success and failure factors of entrepreneurship, innovation, technology, business practices, public policies, and consumer values affecting the growth of the global-local business to support regional development. It provides a platform for researchers to learn entrepreneurial perspectives of various countries and develop pro-active entrepreneurship models. Chapters in this anthology share new impetus on global entrepreneurship and technology in future.

This book is a comprehensive exploration of decision-making in the realm of international trade and logistics operations. It covers complex elements of market management analyzing economic, management, and behavioral theories and applications like macro and micro-economic theories, international financial strategies, PESTEL (political, economic, social, technological, environmental, and legal) factors, modes of entry, export-import strategies, marketing-mix strategies, and organizational design for doing international business. This book blends both global and regional focuses across continents and selected countries. The convergence of divergent factors in decision-making on trade negotiations and logistics choices constitute the broad focus of the book besides the discussion on new concepts and management practices. The book has chapters spread over three parts comprising fundamentals of international trade, preparation for logistics, and unveiling strategic choices.

The book connects to the learning concepts of knowing-doing-being through simulations platforms. Chronological data on exports and imports of selected countries has been provided in chapters to support the discussions on the changing trends of international trade. This book serves as a comprehensive guide for researchers and students. It provides a nuanced assessment of market transitions, offering strategic insights into the complex landscape of contemporary business management.

This book discusses the contemporary trade dynamics necessary for companies to grow competitively in the global marketplace, extending the conceptual and analytical foundations of international trade and economy in North America. This book examines the growth of international trade in North America during the pre-and post-North American Free Trade Agreement (NAFTA), and analyzes the complexities that occurred when the economic recession struck the global markets. It outlines applied tools and techniques for business projects to thrive in the competitive marketplace, and serves as a learning post and a think tank for students, researchers, and business managers operating in a global landscape.