Walter Schertler – författare

This volume contains the proceedings of the conference, ENTER - International Conference on Information and Communications Technologies in Tourism, providing an international forum for the discussion of the role of telecommunication and information systems in tourism, inform potential users and people concerned with the importance of such technologies and to explain their functioning, and finally, intensifying the contact and the communication between researchers, system developers and users. Tourism and leisure industry experiences a fast technological development, however, the different participants in this market are very differently prepared to meet this challenge - for example, big airlines with their reservation systems versus a rather small, structured supplier on the other side.This is the background to the discussion presented in this volume, dealing with questions like how an equal and fruitful co-operation for all participants can take place, when one should participate in this development and enter the electronic market, what are the dangers of entering too early or too late, whether the environment is prepared for such a development, and what can be learned from other sectors?

This volume contains the proceedings of the conference, "ENTER-International Conference on Information and Communications Technologies in Tourism", providing an international forum for the discussion of the role of telecommunication and information systems in tourism, inform potential users and people concerned with the importance of such technologies and to explain their functioning, and finally, intensify the contact and the communication between researchers, system developers and users. Tourism and leisure industry experiences a fast technological development, however, the different participants in this market are very differently prepared to meet this challenge. The general theme of ENTER in 1995 is electronic marketing. This is the background to the discussion presented in this volume, dealing with questions like how an equal and fruitful co-operation for all participants can take place, when one should participate in this development and enter the electronic market, what are the dangers of entering too early or too late, whether the environment is prepared for such a development, and what can be learned from other sectors?The results of this discussion should be of interest to scientists, researchers and practitioners in tourism, as well as in the computer industry.

Within the last six years the conference ENTER (International Conference on Information and Communication Technologies in Tourism) united various experts - practitioners as well as researchers - to exchange their experiences, ideas and visions in the sector of tourism and information technology (IT). The proceedings of the conference provide an international platform to discuss the topical situation and future trends, and the possibilities to shape the own strategies. The following topics are treated in this years volume: knowledge management in tourism - changing consumer behaviour through information technology - using IT to support consumer choice and skills - engineering tourism applications - the empowerment of small and medium-sized enterprises through IT - using IT for hospitality management - using IT to redesign travel distributions and destination marketing systems and IT developments The emphasis of this years contributions lies on the strategic components more than on the technical issues.

Sehr erfolgreiches Lehrbuch der Unternehmensorganisation im Rahmen der strategischen Unternehmensführung.

During the last couple of years we learned that infonnation and communication technologies have to be seen as key factors for the success in various industries. Especially in tourism it became evident, that missing the developments in this sector could not only be fatal for the unfolding of the businesses, but also unrenouncable in order to withstand in competition. The objective of ENTER is to show the chance that infonnation technology offers for all participants in the touristic competition to act successfully in permanently changing infonnation environments. It reflects the important role of infonnation technologies in this field. Within the last six years ENTER united various experts - practitioners as well as researchers - to exchange their experiences, ideas and visions in the sector of tourism and infonnation technology. The conferences scope is to provide an international platfonn to discuss the topical situation and future trends, and the possibilities to shape the own strategies. The various points of view of all the participants in workshops, reports and discussions always lead to most interesting perceptions.

The conference ENTER • International Conference on However, the tourist market has several specific characteristics Information and Communications Technologies in Tourism with regard to the use of technological infrastructure: represents a fll''St attempt • On the demand side computerized reservation and general • to provide an international forum for the discussion of the distribution systems (eRS and GDS), managed by big role of telecommunication and information systems in airlines, are well organized and technological pioneers. In tourism, the past they typically focused on the business traveller, • to inform potential users and people concerned with the nowadays they also try to cover the vacation sector. These importance of such technologies and to explain their systems work on a world-wide level and are highly functioning sophisticated. However, it should be added that the • to give an opportunity to the research community, nowadays information provided is rather poor and also selective, scattered into different areas of research, to discuss their which may restrict its usefulness for the promotion of an results on a common platform, and, fmally, entire tourist region. • to intensify the contact and the communication between • Similar to CRSlGDS several tour operators have begun to develop their own systems, although with varying success. researchers, system developers and users.

Im Mittelpunkt des Affinity-Group-Managements steht ein neues Zielgruppenverständnis, das die Marktsegmentierung an der Gruppensoziologie von Szenen orientiert und deren Affinitäten mit den virtuellen Möglichkeiten von Internet und Social Media kombiniert.