Youcheng Wang – författare
Visar alla böcker från författaren Youcheng Wang. Handla med fri frakt och snabb leverans.
6 produkter
Marketing for Tourism and Hospitality
Collaboration, Technology and Experiences
Av Alan Fyall, Patrick Legohérel m. fl.
Inbunden, 2019
2831 kr
Lägg i varukorg
The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created …
Marketing for Tourism and Hospitality
Collaboration, Technology and Experiences
Av Alan Fyall, Patrick Legohérel m. fl.
Häftad, 2019
818 kr
Lägg i varukorg
The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created …
Marketing for Tourism and Hospitality
Collaboration, Technology and Experiences
Av Youcheng Wang, Isabelle Frochot m. fl.
E-bok, 2019
963 kr
Lägg i varukorg
The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. …
Marketing for Tourism and Hospitality
Collaboration, Technology and Experiences
Av Youcheng Wang, Isabelle Frochot m. fl.
E-bok, 2019
942 kr
Lägg i varukorg
The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. …
Strategic Marketing and Management of Tourism Destinations
Frontiers, Principles and Practices
Av Youcheng Wang, Abraham Pizam
Inbunden, 2026
2172 kr
Kommande
Tourism activity is fundamentally destination-based. As the focal point where tourism experiences are created, delivered and consumed, the destination represents the cornerstone of tourism systems and a fundamental unit of analysis in tourism research and practice. Yet, the strategic marketing and …
Destination Marketing and Management
Theories and Applications
Av Youcheng Wang, Abraham Pizam
Inbunden, 2011
1752 kr
Lägg i varukorg
Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand …
