Copenhagen Business School Press – förlag

Based on studies of the use of management consulting, financial consulting, legal services, and IT services, this book sheds light on how needs in organisations for management advice services are constructed and why certain service suppliers are given trust to deliver.

This book is an invaluable China market survival kit.

This book provides a creative and practical, down to earth perspective on how to tackle the complex planning problems characterised by multiple criteria or measures of performance. The book is intended for all who are interested in the theory and practice of planning, no matter whether the field is economic planning, strategic planning, town planning, ecological planning, energy planning -- or just planning itself as a purposeful activity in social systems. It introduces basic notions of how and why we plan, both as individuals and within the context of an organisation. In particular, it provides guidelines for how to choose between alternative actions so as to obtain the best balance between the multiple criteria we choose to represent our objectives. In so doing it develops an operational framework for planning which integrates the concepts of values, objectives, criteria, preferences, decisions, and conflicts.

This book introduces basic notions of how and why we plan, both as individuals and within the context of an organisation.

Spanning 500 years, this tale of the economic history of Western Europe seeks to unearth the roots of present day problems.

This book highlights the effects of regional economic integration in Europe and elsewhere.

This book demonstrates how the success of foreign companies depends on the extent to which they can benefit from structural transformation.

This book deals with the substantive issues and procedures of the EU Trade Barrier and illustrates the value and growing importance of TBR in its detailed analysis of leading decisions.

Ideal as a textbook for students of marketing at university level (business schools and MBA-programs).

This book reflects on the unique dynamics of the international on-line marketplace.

This book breaks new ground in two ways. It gives a fresh analysis of the dynamics of motivation. And it challenges earlier interpretations of the empirical classics of motivation.

The book presents five exciting cases of companies that have all made remarkable changes in strategic direction and have achieved exceptional results.

This book asks whether the post-crisis acquisitions amounted to a "fire sale" of valuable Asian assets. If so, was there truly no other solution?

Packed with useful information and real-world examples of how to do marketing across cultures in Asia.

The book examines how industrial leaders met the challenge from the democratic movements and how this affected democratisation processes and management models in the Nordic region.

Based on thorough studies of several European business schools this book shows that the formation of the content is a complex issue that only can be understood if one goes beyond simple investigations of the curricula.

This book offers an insight into social, cultural, communicative and political dynamics in complex organisational change processes following mergers and acquisitions; dynamics which have often been neglected in previous research. The book is written by a Nordic research team, and it is based on their extensive field study of a series of cross-border mergers and acquisitions leading to the creation of Nordea, the largest Nordic financial services group today.

This book presents a wide spectre of recent studies and works in the fields of branding, advertising and communication effects.

Knowledge management buzzes around as the best way for organisations to gain and sustain competitive advantage in the knowledge-based economy. During recent years, the number of books, articles, seminars and conferences on knowledge management has increased dramatically -- leaving it even more difficult to understand what knowledge management is, and how to actually practice it. Furthermore, knowledge management combines the fluffiness of knowledge with the rationality of management creating an oxymoron that is quite difficult to understand, practice and evaluate.

The book admirably fills the gap between the "what is" of conventional theory and "how to" of a much more pragmatic critically modernist approach to both studying and doing organisational change.

The popularity of Supply Chain Management in theory and practice is still increasing. This book provides a unique overview of current research trends and practices in the field from European scholars.

The book offers help to individuals to succeed within an ethical framework while supporting the human ambition to perform well, achieve goals and be compensated financially or otherwise.

The role of universities in constructing regional advantage is high on the political as well as on the research agenda.

This book enriches motivation theory by showing how to rethink it in three moves.

This book seeks to understand precisely how current organisations are governed, based on the analysis of three managerial reforms: the implementation of marketing practices in the banking sector, project management, and the management of competencies in the field of HRM.

The overall themes of this book are past and present changes in European co-operation. Two such changes were at the top of the agenda in the summer of 2004: the Eastern enlargement and the constitutional treaty. A way to interpret these changes is to look at them as manifestations of the two core concepts, 'diversity' and 'unity'. The combination of the concept of unity with the apparently contrasting notion of diversity - the two extremes of a scale seems to amount to a contradiction. But that is exactly the nature of European co-operation. How to overcome this contradiction and make it fruitful and productive is the challenge faced by the nations of Europe in the 21st Century. The different chapters address different aspects of this challenge: from the problems faced by new member states of Central Europe, via the long and tortuous road towards a common European constitution and popular Euro-scepticism, to the role of Europe in the world as mirrored by its relations with the United States of America. Enlargement and constitutional treaty are the two keywords of the European Union in the 21st century. And they incarnate the two notions of 'diversity' and 'unity'. They both constitute major changes in the architecture of the European Union. The first change - enlargement - is a major step towards the overall goal of uniting all of Europe, of making the map of the Union congruent with that of geographical Europe. What began as a mere economic co-operation between six West European countries now almost covers the whole continent from the Atlantic to the Russian border. The chapters are the written versions of six of the lectures given at an international summer university under the theme "Europe and the European Union - a Scenario for the Future", held at Copenhagen Business School. The seminar was organised as a co-operation between the Centre for the Study of Europe at CBS and the European Studies Program at Malmö University under the auspices of the Oeresund University.

How are the process of learning in all its complexity and the claim of surplus thinking to be understood and described?

Following the success of its predecessor, the second edition updates and broadens the scope from "country image" to "place branding". Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who must deal with the problems of creating and maintaining a country's national image.

The book is a contribution to the emerging literature on firm strategy in developing countries, offering new empirical evidence of the multi-faceted and complex nature of cross border inter-firm linkages.