Advances in Services Marketing and Management – serie

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4 produkter

1. 

   Advances in Services Marketing and Management

   Av Teresa A. Swartz, David E. Bowen m. fl.

   Inbunden, 1996

   1639 kr

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   This series is dedicated to topics such as service quality, internal marketing, service design, human resources practices and service systems, using theoretical research and the results of empirical studies. This volume concentrates on the effect on information technology on services performance, …

2. 

   Advances in Services Marketing and Management

   Av David E. Bowen, Dawn Iacobucci m. fl.

   Inbunden, 1997

   1243 kr

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   Part of a series which offers an interdisciplinary approach to the latest research and practice in services, this volume discusses a variety of topics in the field.

3. 

   Advances in Services Marketing and Management

   Av Teresa A. Swartz, David A. Bowen m. fl.

   Inbunden, 1998

   1884 kr

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   This interdisciplinary series focuses on new, fresh ideas in services marketing and management and is committed to encouraging scholars new to the area of services to pursue innovative and interdisciplinary services-related research. Also encouraged is work that crosses the boundaries between …

4. 

   Advances in Services Marketing and Management

   Av Teresa A. Swartz, David A. Bowen m. fl.

   Inbunden, 1995

   1639 kr

   Lägg i varukorg

   This title is part of a series which offers an interdisciplinary approach to the latest research and practice in services. Topics discussed in this title include the calculus of service quality and customer satisfaction and environmental and positional antecedents of management commitment to …