Architecture in Practice – serie

Publicity is essential for any practice to keep afloat and continue attracting commissions, as even modest jobs often come in through recommendation and reputation. This is the first comprehensive and accessible guide for any archite who wants to wise up on their PR. The book reveals varying forms of PR support and looks at how these operate within a variety of office cultures, letting you in on what happens behind the scenes. Anecdotal evidence of what can work for you provides first hand evidence which steers clear of corporate style bullet point guidelines. Thus, case studies, interviews of publicists and also the press is used to corroborate other information. This is the first book to give a comprehensive and accessible account of the way publicity can work for architectural firms of any sizeIt is illustrated with case studies of the way that very different architectural projects have been promoted worldwide, from the Guggenheim to the wobbly bridgeProvides essential information on the way that publicity can be dealt with in small and large offices alikeFeatures interviews with people who are working in PR at every level, from individuals working alone to large practices with entire PR departments

In a positive departure from modernism, the work of the art critic and urbanist Ludwig Hilberseimer offers schemata towards the design for the city itself: its mereological composition.The resonance of parts unfolds to an alternative of a purely contrasting equation of form and content. It reminds us, that when the ground (gr.: logos) of the city is defined by its parts (gr.: meros), its architecture, the city in turn always also is part of the architecture as its desire.»The Mereological City« introduces a mereological methodology and contributes to an ongoing discussion about an ecological form of urban design.

What consequences does the design of the virtual yield for architecture and to what extent can the nature of architecture be used productively to turn game-worlds into sustainable places – over here, in »reality«?This pioneering collection gives an overview of contemporary developments in designing video games and of the relationships such practices have established with the design of architecture. Due to their often simulatory nature, games reveal constructions of reality while positively impacting spatial ability and allowing for alternative avenues to complex topics and processes of negotiation. Granting insight into the merging of the design of real and virtual environments, this volume offers an invaluable platform for further debate.

Lara Schrijver examines the work of Oswald Mathias Ungers and Rem Koolhaas as intellectual legacy of the 1970s for architecture today. Particularly in the United States, this period focused on the autonomy of architecture as a correction to the social orientation of the 1960s. Yet, these two architects pioneered a more situated autonomy, initiating an intellectual discourse on architecture that was inherently design-based. Their work provides room for interpreting social conditions and disciplinary formal developments, thus constructing a `plausible' relationship between the two that allows the life within to flourish and adapt. In doing so, they provide a foundation for recalibrating architecture today.

The planetary instantaneity that digital technologies have enabled is leading to an effacement of the divisions that separate the past from the future, ensuring that the present is ubiquitous. While contemporary architecture seems to have lost the capacity to conceive of the past as a transformative force, this book stresses the need to rethink today's complex temporal mechanisms through the notion of the untimely. This concept opens up a whole spectrum of possibilities to go beyond what seems predictable. The contributors to this book employ critical concepts and architectural design tools in order to offer experimental and speculative approaches for unknown futures of architecture.

A guided tour through the nuanced politics of architectural illusion, »The Vatican to Vegas« takes the reader from lavish Baroque fantasies of the seventeenth century to the Electronic Baroque of today. The ›scripted spaces‹ described by Norman Klein are punctuated with devices widely used in special effects since 1500: shocks, surprise twists, grand fakes and copies. Since its publication 2004, »The Vatican To Vegas« has emerged as a classic across many fields, from media, architecture, to the fine arts and urban planning. Its timing was ironic: Klein assumed in 2004 that the future of scripted illusion was about to radically shift. This new edition brings the ironic story up to the present, and into the digitally overwhelmed ›scripted spaces‹ of the future.

How were the concepts of the observer and user in architecture and urban planning transformed throughout the 20th and 21st centuries? Marianna Charitonidou explores how the mutations of the means of representation in architecture and urban planning relate to the significance of city's inhabitants. She investigates Le Corbusier and Ludwig Mies van der Rohe's fascination with perspective, Team Ten's interest in the humanisation of architecture and urbanism, Constantinos Doxiadis and Adriano Olivetti's role in reshaping the relationship between politics and urban planning during the postwar years, Giancarlo De Carlo's architecture of participation, Aldo Rossi's design methods, Denise Scott Brown's active socioplactics and Bernard Tschumi's conception praxis.

»Building Institution« chronicles the expansion of architecture as a profession and discipline in the postmodern era. Kim Förster traces the compelling history of the Institute for Architecture and Urban Studies, which was active in New York from 1967 to 1985. Drawing on extensive archival research and oral histories, he constructs a collective biography that details the Institute's diverse roles and the dynamic interplay between research and design, education, culture, and publishing. By exploring the transformation of cultural production into a practice as well as the culturalization and global postmodernization of architecture, the volume contributes significantly to the institutional history of architecture.

Public and private, traffic and open space, planned and spontaneous – our idea of a city is characterised by opposites. However, the contributors to this bilingual book show that these poles can also be consciously connected. The urban building blocks from São Paolo present surprisingly idiosyncratic city scenes: People dancing along the motorway, strolling through the stone archipelago, splashing around in front of the city skyline…Many of the case studies are linked to the ideas of the Brazilian urban planner Francisco Prestes Maia. As early as in the 1930s, he developed concepts that combine traffic, open space and architecture – a surprisingly contemporary approach.Öffentliches und Privates, Verkehr und Freiraum, Geplantes und Spontanes – unsere Stadtvorstellung ist geprägt durch Gegensätze. Dagegen zeigen die Beitragenden in dem zweisprachigen Band, dass sich diese Pole auch bewusst verknüpfen lassen. Die Stadtbausteine aus São Paolo präsentieren unerwartet eigenwillige Stadtszenen: Tanzende entlang der Schnellstraße, Flanierende durch das Steinarchipel, Planschende vor der Stadtsilhouette…Viele der vorgestellten Projekte sind verknüpft mit den Ideen des brasilianischen Stadtplaners Francisco Prestes Maia. Schon in den 1930er Jahren entwickelte er Konzepte, die Verkehr, Freiraum und Architektur zusammendenken – ein überraschend aktueller Ansatz.

The architect Andrea Palladio was a draughtsman and a designer, a mason and an engineer, an innovator and an image maker. His growing importance from the 16th century onwards was based on his profound expertise in architectural issues that went beyond singular tasks and situations, and beyond his particular moment in history. His way of thinking and solving architectural problems proved invaluable for centuries to come. The contributions to this volume reflect on Palladio's method(s) beyond historism and style, and thus provide insights into design and building in our time.

Focusing on a private collection of 60 postcards of modern architecture in Mumbai, New Delhi, Kolkata, Chennai and Agra, the contributors to this volume explore the many dimensions of modern architecture in India from the 1890s to the 1970s and share their own perspective on these objects. Experts on architectural history and visual studies, as well as postcard collectors provide new insights into a territory and its architectural heritage which is still largely unknown in Europe, and reflect on the postcard as a medium for historical research.

Under the premise that architecture makes life ›better‹, architecture is often presented as the ›solution‹ to social problems, made ›green‹ when promising sustainable futures, or fetishised as a cultural object for the creation of urban identities. Yet, what is it exactly that links architecture so closely to the pursuit of a good life? How is this link interrelated with crisis and crisis thinking? To what extent do belief systems in architecture influence its capacity to deal with crises? Carolina Crijns not only explores the transformative potential in radically rethinking architecture's central concepts but introduces a method of utopian speculation for practices ambitious of social change.With a preface by Sabine Knierbein.

Harnessing large urban housing estates in former socialist countries as a resource for the future housing supply requires innovative and practicable strategies and concepts. What are the challenges to be overcome? How can the often mono-structural estates be altered, and how can spatial and cultural identities be reinforced? Which role does the community play in these former socialist neighborhoods? The contributors to this volume present perspectives from different disciplines, both in academia and practice. The exchange of international experiences creates the base for further debate and learning and provides insight into the multiplicity of challenges and approaches today.

For at least two decades, major cities in Turkey have been subjected to endless waves of urban development that has left scores of building demolitions in its wake. The construction waste produced is immense but its removal or abatement is completely ignored by the state. Who will deal with all this waste? Enter the reclaimers (çıkmacıs), an informal network of building salvagers, who have stepped in to create a new form of assemblage that fills this gap. Erdogan Onur Ceritoglu makes an in-depth ethnographic study of the under-the-radar livelihood of the reclaimers long-term. He also focuses on incremental architecture through the reuse of second-hand building elements.

How will AI transform architecture? How can we conceptualize AI in the context of architecture? The contributors to this volume discuss different positions to understand the fundamental shift provoked by AI and contextualize this shift in forms of operational theories and performative uses of the medium. The volume includes essays by practicing architects who explain how AI is used in their work, by philosophers who reflect on the impact of AI on our way of thinking and conceptualizing the world, and by scientists who explain the foundations and the potential of AI for architecture. It provides the starting point to engaging with AI in architecture.

Starting from the fundamental premise that references are essential for all cultural techniques, the contributors to this volume elaborate architecture's ambivalent tension between reference and contemporaneity, its central role in both architectural production and discourse. The issues surrounding contemporaneity do not pertain to a condition, but to an agenda - one where references are selected according to interests and adapted to present needs. This perspective enriches existing conceptions of references as tools of design economy, imitation, and historicization by tying them more explicitly to contemporary agendas than has been done before.