Communication Perspectives in Popular Culture – serie

Popular culture helps construct, define, and impact our everyday realities and must be taken seriously because popular culture is, simply, popular. Communication Perspectives on Popular Culture brings together communication experts with diverse backgrounds, from interpersonal communication, business and organizational communication, mass communication, media studies, narrative, rhetoric, gender studies, autoethnography, popular culture studies, and journalism. The contributors tackle such topics as music, broadcast and Netflix television shows, movies, the Internet, video games, and more, as they connect popular culture to personal concerns as well as larger political and societal issues. The variety of approaches in these chapters are simultaneously situated in the present while building a foundation for the future, as contributors explore new and emerging ways to approach popular culture. From case studies to emerging theories, the contributors examine how popular culture, media, and communication influence our everyday lives.

Beer culture has grown exponentially in the United States, from the days of Prohibition to the signing of HR 1337 by then-President Jimmy Carter, which legalized homebrewing for personal and household use, to the potential hop shortage that all brewers are facing today. This expansion of the culture, both socially and commercially, has created a linguistic and cultural turn that is just now starting to be fully recognized. The contributors of Beer Culture in Theory and Practice: Understanding Craft Beer Culture in the United States examine varying facets of beer culture in the United States, from becoming a home brewer, to connecting it to the community, to what a beer brand means, to the social realities and shortcomings that exist within the beer and brewing communities. The book aims to move beer away from the cooler and taproom, and into the dynamic conversation of Popular and American cultural studies that is happening right now, both within and outside of the classroom.

Nostalgic Generations and Media: Perception of Time and Available Meaning argues that the cultural rise in nostalgic media has the multi-generational impact of making the subjective experience of time speed up for those who are nostalgic, as well as create a surrogate nostalgic identity for younger generations by continually feeding them the content of their elders. This book is recommended for scholars interested in communication, media studies, and memory/nostalgia studies.

Communicating with Memes: Consequences in Post-truth Civilization investigates the consequences of memetic communication, the causes of these consequences, and what action—if any—should be taken in response. Communicating with memes across social media networks has become a commonplace activity in today’s world, despite the fact that just years earlier, this mode of communication was a rarity. The rapid adoption of this new mode of communication through ubiquitous social media and device use is resulting in a major transformation of the ways in which we think and behave in our digital world. From the election of Donald Trump, to online harassment and identity theft, to the resurgence of once-eradicated diseases due to the anti-vaxxer movement, Grant Kien analyzes fourteen major consequences of this shift and confronts the question of how to approach these consequences.

Being a fan helps people to discover their identities, find friends, develop a sense of belonging, express themselves creatively, and act as powerful creators and participants in a capitalistic system. At times, however, being a fan becomes problematic, especially when clashes with other fans occur both inside and outside of their fandoms and fan communities. As their communication becomes contentious, power imbalances destabilize collectives and fans experience fear, sadness, pain, and harassment. Such problematic situations can become “fractured fandoms.” Fractured Fandoms: Contentious Communication in Fan Communities observes the problems or fractures that occur within and between fandoms as fans and fan communities experience differences in interpretation, opinion, expectation, and behavior regarding the object at the center of their fandom. The book demonstrates the fractures through an examination of self-interviews, collected news stories, and previous research regarding these problems, ultimately providing an assessment of the causes and effects of such fractures and the larger social and cultural issues they reflect.

U2’s ongoing popular appeal is constructed in the spaces between band and fan, commercialism and community, spirituality and nihilism; finding meaning in a surface-oriented popular culture and contradiction in the depths of political and faith-based institutions. The band’s long-term success and continued relevance is a result of their ability to hold these energies in tension without one subsuming the other—to live in the liminal space that such contradictions invite. U2’s mythic trajectory was born from a bygone electronic era, realized in our current digital era but with an eye on the forthcoming virtual era; it is a new myth for the whole world, found in the most unlikely of places, popular culture. This book approaches the band’s mythic trajectory through a combination of rhetorical analysis and autoethnographic explorations that unveil the more personal experiences most of us have with media. Drawing heavily upon the works of Marshal McLuhan, Joseph Campbell, Thomas S. Frentz, and Janice Hocker Rushing, Myth, Fan Culture, and the Popular Appeal of Liminality in the Music of U2 unpacks U2’s popular appeal through the lenses of Agape (spiritual, communal love), Amor (romantic love), and Eros (erotic love). Check out the book's official website for additional information: https//:www.u2mythos.com

Pop Culture Yoga: A Communication Remix was born out of a series of questions about the paradoxical nature of yoga: How do individuals and groups define yoga? What does it mean to “practice yoga,” and what does this practice involve? What are some of the most important principles, guidelines, or philosophical tenets of yoga that shape people’s definitions and practices? Who has the power and authority to define yoga? What are the limits, if any, of shared definitions of yoga? Kristen C. Blinne explores the myriad ways “yoga” is communicatively constructed and defined in and through popular culture in the United States. In doing so, Blinne offers insight into the many identity work processes in play in the construction of yoga categories, illuminating how individuals’ and groups’ words and actions represent practices of claiming—part of a complex communicative process centered around membership categorization—based on a range of authenticity discourses. Employing popular culture writing styles, Blinne ultimately contends that the majority of yoga styles practiced in the United States are remixes that can be classified as pop culture yoga, a distinct way of understanding this complex phenomenon.

This edited collection focuses on varying communication perspectives in the Fifty Shades of Grey series. In particular, the chapters focus on kinky people’s perceptions of the series; consent, ownership, feminist desire in 24/7 BDSM; erotic romance writing in the post Fifty Shades of Grey landscape; sexual education; news coverage of the series; the rhetoric used in the series; and depictions of consent. The contributors address how a series as dominant in popular culture as Fifty Shades of Grey can affect people involved in a community, those on the outside, and those waiting for an opportunity to explore. Scholars of popular culture, communication, media studies, literary studies, and sociology will find this book particularly useful.

Love, Language, Place, and Identity in Popular Culture: Romancing the Other explores the varied representations of Otherness in romance novels and other fiction with strong romantic plots. Contributors’ approaches range from sociolinguistics to cultural studies, and the texts analyzed are set on four continents, with particular emphasis on Caribbean and Atlantic islands. What all the essays have in common is the exploration of representations of the Other, be it in an inter-racial or inter-cultural relationship. Chapters are divided into two parts; the first examines place, travel, history, and language in 20th-century texts; while the second explores tensions and transformations in the depiction of Otherness, mainly in texts published in the early 21st century. This book reveals that even at the end of the 20th century, these texts display neocolonialist attitudes towards the Other. While more recent texts show noticeable changes in attitudes, these changes can often fall short, as stereotypes and prejudices are often still present, just below the surface, in popular novels. The understudied field of popular romance, in which the Other is frequently present as a love interest, proves to be a fruitful area in which to explore the potential and the realities of the treatment of Otherness in popular culture. Scholars of literature, communication, romance, and rhetoric will find this book particularly useful.

Situated at the intersection of library and information science (LIS), Wikipedia studies, and fandom studies, this book is a digital (auto)ethnography that documents the information behavior of Wikipedia “fan editors”—that is, individuals who edit articles about pop culture media. Given Wikipedia’s prominence in LIS and fan studies scholarship, both as one of the world’s most heavily used reference sources and as an important archive for fan communities, fan editors are a crucial component of this ecosystem as some of Wikipedia’s most active contributors. Through a combination of fieldwork observations, insight from key informants, and the author’s own experiences as a Wikipedia editor, this monograph provides a rich articulation of fan editor information behavior and offers a significant contribution to scholarship in a number of fields. Scholars of library and information science, media studies, fandom studies, and popular culture will find this book of particular interest.

Drawing on examples from across the continent, this volume examines socially significant aspects of contemporary African popular culture—including music cultures, fandoms, and community, mass, and digital media—to demonstrate how neoliberal politics and market forces shape the cultural landscape and vice versa. Contributors investigate the role that the media, politicians, and corporate interests play in shaping that landscape, highlight the crucial role of the African people in the production and circulation of popular culture more broadly, and, furthermore, demonstrate how popular culture can be used as a tool to resist oppressive regimes and challenge power structures in the African context. Scholars of political communication, cultural studies, and African studies will find this book particularly useful.

Contributors explore the intertextuality of the Marvel Cinematic Universe, illuminating its ability to both interpret and influence audiences and culture. The sustained popularity of the Marvel Cinematic Universe (MCU) and its continued ability to spark fan and cultural responses with each phase of the franchise – achieving both commercial and critical acclaim in its quest to transform a once-niche genre into a pop culture powerhouse – demonstrate the vast potential it holds to convey, channel, and challenge existing discourses of culture, society, politics, entertainment, and education at their various intersection/s. While the franchise relies heavily on genre-based tropes of good versus evil, the intricate intertextuality of the extended universe offers a diversity in character, story, and setting that renders it a particularly deep well for crafting and communicating culture.An interdisciplinary roster of contributors has selected a wide range of MCU texts, from series like She-Hulk and The Falcon and the Winter Soldier to feature films including Captain Marvel (2019) and Shang-Chi and the Legend of the Ten Rings (2021), to offer critical interrogations through varied lenses across four thematic sections of the volume: political economy and politics; gender studies and feminisms; race, ethnicity, and identity; and symbols and signs. Through their analyses, contributions to this volume ask us to reflect on what messages may be uncovered and understood through deeper interrogation of the texts that entertain and inform us.

In Organizational Approaches to the Works of Joss Whedon, Andrew F. Herrmann offers an in-depth analysis of the connections between communication, organization, gender, discourse, and ethics in the works of Joss Whedon. Herrmann examines how characters go to work in organizations, how characters fight against organizations, and how some organizations themselves are characters. Whedon’s works offer both popular and scholarly appeal, often including portrayals of organizations, such as The Union of Allied Planets in Firefly and Serenity and S.H.I.E.L.D. in The Avengers and Agents of S.H.I.E.L.D. Herrmann argues that by looking at how Whedon portrays these organizations—including the ways in which employees are impacted by their organizations and how decision-making is affected by gender, masculinity, and economic discourses—we can gain fresh insights into our own working lives. Scholars of film studies, organizational communication, gender, rhetoric, and ethics will find this book particularly useful.