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      Superheroes, Communication, and Culture

      Popular Culture Perspectives on the Marvel Cinematic Universe

      AvAdam W. Tyma,Dana Schowalter

      Inbunden, Engelska, 2026

      Del i serien Communication Perspectives in Popular Culture

      1 263 kr

      Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt över 249 kr.

      Beskrivning

      Contributors explore the intertextuality of the Marvel Cinematic Universe, illuminating its ability to both interpret and influence audiences and culture. The sustained popularity of the Marvel Cinematic Universe (MCU) and its continued ability to spark fan and cultural responses with each phase of the franchise – achieving both commercial and critical acclaim in its quest to transform a once-niche genre into a pop culture powerhouse – demonstrate the vast potential it holds to convey, channel, and challenge existing discourses of culture, society, politics, entertainment, and education at their various intersection/s. While the franchise relies heavily on genre-based tropes of good versus evil, the intricate intertextuality of the extended universe offers a diversity in character, story, and setting that renders it a particularly deep well for crafting and communicating culture.An interdisciplinary roster of contributors has selected a wide range of MCU texts, from series like She-Hulk and The Falcon and the Winter Soldier to feature films including Captain Marvel (2019) and Shang-Chi and the Legend of the Ten Rings (2021), to offer critical interrogations through varied lenses across four thematic sections of the volume: political economy and politics; gender studies and feminisms; race, ethnicity, and identity; and symbols and signs. Through their analyses, contributions to this volume ask us to reflect on what messages may be uncovered and understood through deeper interrogation of the texts that entertain and inform us.

      Produktinformation

      • Utgivningsdatum:2026-07-09
      • Mått:158 x 230 x 20 mm
      • Vikt:900 g
      • Format:Inbunden
      • Språk:Engelska
      • Serie:Communication Perspectives in Popular Culture
      • Antal sidor:256
      • Förlag:Bloomsbury Publishing Plc
      • ISBN:9781666976779

      Utforska kategorier

      • Radio / podcasts inom Kultur
      • Referensverk och tvärvetenskap inom Samhälle och politik
      • Kulturvetenskap inom Samhälle och politik

      Mer om författaren

      Adam W. Tyma is Professor of Critical Media Studies in the College of Communication, Fine Arts, and Media at the University of Nebraska Omaha, USA.Matthew R. Meier is Associate Professor of Communication and Theatre at DePauw University, USA.Dana Schowalter is Professor and Department Chair of Communication Studies at Western Oregon University, USA.

      Recensioner i media

      By centering its analysis on the Marvel Cinematic Universe, the book taps into a cultural phenomenon that is both widely consumed and rich with ideological, political, and symbolic meaning. The editors and contributors use this familiarity to engage readers in critical discourse, making the book not only academically useful but also highly engaging. Its thematic organization – covering politics, gender, race, and symbolism – ensures a comprehensive and interdisciplinary approach to media analysis.

      Innehållsförteckning

      • AcknowledgementsIntroductionAdam W. Tyma (University of Nebraska Omaha, USA), Matthew R. Meier (West Chester University, USA), and Dana Schowalter (Western Oregon University, USA)Part I: Political Economy and Politics1. #WheresBlackWidow: Hashtag Activism, Paratexts, and Reluctant Investments in Profitable Women Superheroes Dana Schowalter2. Logan, Situated Ideological Allegory, and the American Dream/NightmareTalya Slaw (University of Mississippi, USA) and Jacob Justice (University of Mississippi, USA) Part II: Gender Studies and Feminisms3. “Unusual Voting Activity” or the Hermeneutics and Aesthetics of Misogyny in the Review-Bombing of She-Hulk Daniel Horvath (California State University, Stanislaus, USA)4. Clearing Her Ledger: Natasha Romanoff/Black Widow and Transcending the Male Gaze Katelyn Lambert (University of Central Florida, USA)5. “I have nothing to prove to you”: Audience Interpretations of Feminism and Nostalgia in Captain Marvel Michaela D.E. Meyer (Christopher Newport University, USA)Part III: Race, Ethnicity, and Identity6. From Aztlan to Talokan: Namor as Living Memory Gabriel Cruz (North Carolina Central University Durham, USA)7. “Just ‘cause you carry that shield, it doesn't mean you’re Captain America” - Carrying on Steve’s Legacy Elizabeth Shiller (Georgia Southwestern State University, USA)8. Strong Asian Women: Resisting Stereotypes and Redefining Femininity in Marvel’s Shang-Chi and the Legend of the Ten Rings Stephanie Young (University of Southern Indiana, USA)Part IV: Symbols and Signs9. Marvel’s Monstrosity: Deadpool and the Delight of White Violence Matthew R. Meier10. The Grief that Bewitches Us: Understanding Wanda Maximoff as a Metaphor for Collective Trauma and Its Implications on Cinematic Representations Erika Thomas11. “What does that shield mean?” Understanding Captain America’s Shield as a Complex Symbolic and Discursive Construct Throughout the MCU, Specifically Falcon and The Winter Soldier Adam W. TymaAbout the ContributorsIndex
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