Critical Perspectives in South Asian History – serie

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34 produkter

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34 produkter

Forms of the Left in Postcolonial South Asia
Aesthetics, Networks and Connected Histories
AvSanjukta Sunderason,Lotte Hoek
Inbunden, Engelska, 2022
1 368 kr
Skickas inom 10-15 vardagar
This book explores the aesthetic forms of the political left across the borders of post-colonial, post-partition South Asia. Spanning India, Sri Lanka, Pakistan and Bangladesh, the contributors study art, film, literature, poetry and cultural discourse to illuminate the ways in which political commitment has been given aesthetic form and artistic value by artists and by cultural and political activists in postcolonial South Asia.With a focused conceptualization this volume asks: Does the political left in South Asia have a recognizable aesthetic form? And if so, what political effects do left-wing artistic movements and aesthetic artefacts have in shaping movements against inequality and injustice? Reframing political aesthetics within a postcolonial and decolonised framework, the contributors detail the trajectories and transformations of left-wing cultural formations and affiliations and focus on connections and continuities across post-1947/8 India, Pakistan, Sri Lanka and Bangladesh.
Forms of the Left in Postcolonial South Asia
Aesthetics, Networks and Connected Histories
AvSanjukta Sunderason,Lotte Hoek
E-bok
PDF, Engelska, 2021
458 kr
Läs direkt efter köp
This book explores the aesthetic forms of the political left across the borders of post-colonial, post-partition South Asia. Spanning India, Sri Lanka, Pakistan and Bangladesh, the contributors study art, film, literature, poetry and cultural discourse to illuminate the ways in which political commitment has been given aesthetic form and artistic value by artists and by cultural and political activists in postcolonial South Asia. With a focused conceptualization this volume asks: Does the political left in South Asia have a recognizable aesthetic form? And if so, what political effects do left-wing artistic movements and aesthetic artefacts have in shaping movements against inequality and injustice? Reframing political aesthetics within a postcolonial and decolonised framework, the contributors detail the trajectories and transformations of left-wing cultural formations and affiliations and focus on connections and continuities across post-1947/8 India, Pakistan, Sri Lanka and Bangladesh.
Forms of the Left in Postcolonial South Asia
Aesthetics, Networks and Connected Histories
AvSanjukta Sunderason,Lotte Hoek
E-bok
Engelska, 2021
458 kr
Läs direkt efter köp
This book explores the aesthetic forms of the political left across the borders of post-colonial, post-partition South Asia. Spanning India, Sri Lanka, Pakistan and Bangladesh, the contributors study art, film, literature, poetry and cultural discourse to illuminate the ways in which political commitment has been given aesthetic form and artistic value by artists and by cultural and political activists in postcolonial South Asia. With a focused conceptualization this volume asks: Does the political left in South Asia have a recognizable aesthetic form? And if so, what political effects do left-wing artistic movements and aesthetic artefacts have in shaping movements against inequality and injustice? Reframing political aesthetics within a postcolonial and decolonised framework, the contributors detail the trajectories and transformations of left-wing cultural formations and affiliations and focus on connections and continuities across post-1947/8 India, Pakistan, Sri Lanka and Bangladesh.
Forms of the Left in Postcolonial South Asia
Aesthetics, Networks and Connected Histories
AvSanjukta Sunderason,Lotte Hoek
Häftad, Engelska, 2023
424 kr
Skickas inom 10-15 vardagar
This book explores the aesthetic forms of the political left across the borders of post-colonial, post-partition South Asia. Spanning India, Sri Lanka, Pakistan and Bangladesh, the contributors study art, film, literature, poetry and cultural discourse to illuminate the ways in which political commitment has been given aesthetic form and artistic value by artists and by cultural and political activists in postcolonial South Asia.With a focused conceptualization this volume asks: Does the political left in South Asia have a recognizable aesthetic form? And if so, what political effects do left-wing artistic movements and aesthetic artefacts have in shaping movements against inequality and injustice? Reframing political aesthetics within a postcolonial and decolonised framework, the contributors detail the trajectories and transformations of left-wing cultural formations and affiliations and focus on connections and continuities across post-1947/8 India, Pakistan, Sri Lanka and Bangladesh.
Workplace Relations in Colonial Bengal
The Jute Industry and Indian Labour 1870s-1930s
AvAnna Sailer,Janaki Nair
Inbunden, Engelska, 2022
1 368 kr
Skickas inom 10-15 vardagar
This book connects the history of labour movements with the transformation of workplace relations in South Asia from the late 19th century to the 1930s. Contending that labour conflicts in the Bengal jute industry must be understood against the backdrop of a radical change in the organisation of work in this period, Sailer shows how this led to a rupture in worker’s relations in the workplace and beyond. Moving away from polarities such as class/culture or modernity/tradition and reconsidering the context around industrial conflicts in this period, Workplace relations in Colonial Bengal offers a new framework to analyse the changing organisation of work in colonial India, and identifies the implications for worker relations both inside and outside the factory. Focusing on a major colonial era industry, this book opens up new perspectives n the history of workers and colonial capitalism in modern India.
Workplace Relations in Colonial Bengal
The Jute Industry and Indian Labour 1870s-1930s
AvAnna Sailer
E-bok
PDF, Engelska, 2022
471 kr
Läs direkt efter köp
This book connects the history of labour movements with the transformation of workplace relations in South Asia from the late 19th century to the 1930s. Contending that labour conflicts in the Bengal jute industry must be understood against the backdrop of a radical change in the organisation of work in this period, Sailer shows how this led to a rupture in worker''s relations in the workplace and beyond. Moving away from polarities such as class/culture or modernity/tradition and reconsidering the context around industrial conflicts in this period, Workplace relations in Colonial Bengal offers a new framework to analyse the changing organisation of work in colonial India, and identifies the implications for worker relations both inside and outside the factory. Focusing on a major colonial era industry, this book opens up new perspectives n the history of workers and colonial capitalism in modern India.
Workplace Relations in Colonial Bengal
The Jute Industry and Indian Labour 1870s-1930s
AvAnna Sailer
E-bok
Engelska, 2022
471 kr
Läs direkt efter köp
This book connects the history of labour movements with the transformation of workplace relations in South Asia from the late 19th century to the 1930s. Contending that labour conflicts in the Bengal jute industry must be understood against the backdrop of a radical change in the organisation of work in this period, Sailer shows how this led to a rupture in worker''s relations in the workplace and beyond. Moving away from polarities such as class/culture or modernity/tradition and reconsidering the context around industrial conflicts in this period, Workplace relations in Colonial Bengal offers a new framework to analyse the changing organisation of work in colonial India, and identifies the implications for worker relations both inside and outside the factory. Focusing on a major colonial era industry, this book opens up new perspectives n the history of workers and colonial capitalism in modern India.
Workplace Relations in Colonial Bengal
The Jute Industry and Indian Labour 1870s-1930s
AvAnna Sailer,Janaki Nair
Häftad, Engelska, 2023
437 kr
Skickas inom 10-15 vardagar
This book connects the history of labour movements with the transformation of workplace relations in South Asia from the late 19th century to the 1930s. Contending that labour conflicts in the Bengal jute industry must be understood against the backdrop of a radical change in the organisation of work in this period, Sailer shows how this led to a rupture in worker’s relations in the workplace and beyond. Moving away from polarities such as class/culture or modernity/tradition and reconsidering the context around industrial conflicts in this period, Workplace relations in Colonial Bengal offers a new framework to analyse the changing organisation of work in colonial India, and identifies the implications for worker relations both inside and outside the factory. Focusing on a major colonial era industry, this book opens up new perspectives n the history of workers and colonial capitalism in modern India.
Political Imaginaries in Twentieth-Century India
AvMrinalini Sinha,Manu Goswami
Inbunden, Engelska, 2022
1 368 kr
Skickas inom 10-15 vardagar
This volume reconsiders India’s 20th century though a specific focus on the concepts, conjunctures and currency of its distinct political imaginaries. Spanning the divide between independence and partition, it highlights recent historical debates that have sought to move away from a nation-centred mode of political history to a broader history of politics that considers the complex contexts within which different political imaginaries emerged in 20th century India. Representing the first attempt to grasp the shifting modes and meanings of the ‘political’ in India, this book explores forms of mass protest, radical women’s politics, civil rights, democracy, national wealth and mobilization against the indentured-labor system, amongst other themes. In linking ‘the political’ to shifts in historical temporality, Political Imaginaries in 20th century India extends beyond the interdisciplinary arena of South Asian studies to cognate late colonial and post-colonial formations in the twentieth century and contribute to the ‘political turn’ in scholarship.
Political Imaginaries in Twentieth-Century India
AvMrinalini Sinha,Manu Goswami
E-bok
PDF, Engelska, 2022
471 kr
Läs direkt efter köp
This volume reconsiders India''s 20th century though a specific focus on the concepts, conjunctures and currency of its distinct political imaginaries. Spanning the divide between independence and partition, it highlights recent historical debates that have sought to move away from a nation-centred mode of political history to a broader history of politics that considers the complex contexts within which different political imaginaries emerged in 20th century India. Representing the first attempt to grasp the shifting modes and meanings of the ''political'' in India, this book explores forms of mass protest, radical women''s politics, civil rights, democracy, national wealth and mobilization against the indentured-labor system, amongst other themes. In linking ''the political'' to shifts in historical temporality, Political Imaginaries in 20th century India extends beyond the interdisciplinary arena of South Asian studies to cognate late colonial and post-colonial formations in the twentieth century and contribute to the ''political turn'' in scholarship.
Political Imaginaries in Twentieth-Century India
AvMrinalini Sinha,Manu Goswami
E-bok
Engelska, 2022
471 kr
Läs direkt efter köp
This volume reconsiders India''s 20th century though a specific focus on the concepts, conjunctures and currency of its distinct political imaginaries. Spanning the divide between independence and partition, it highlights recent historical debates that have sought to move away from a nation-centred mode of political history to a broader history of politics that considers the complex contexts within which different political imaginaries emerged in 20th century India. Representing the first attempt to grasp the shifting modes and meanings of the ''political'' in India, this book explores forms of mass protest, radical women''s politics, civil rights, democracy, national wealth and mobilization against the indentured-labor system, amongst other themes. In linking ''the political'' to shifts in historical temporality, Political Imaginaries in 20th century India extends beyond the interdisciplinary arena of South Asian studies to cognate late colonial and post-colonial formations in the twentieth century and contribute to the ''political turn'' in scholarship.
Political Imaginaries in Twentieth-Century India
AvMrinalini Sinha,Manu Goswami
Häftad, Engelska, 2023
437 kr
Skickas inom 10-15 vardagar
This volume reconsiders India’s 20th century though a specific focus on the concepts, conjunctures and currency of its distinct political imaginaries. Spanning the divide between independence and partition, it highlights recent historical debates that have sought to move away from a nation-centred mode of political history to a broader history of politics that considers the complex contexts within which different political imaginaries emerged in 20th century India. Representing the first attempt to grasp the shifting modes and meanings of the ‘political’ in India, this book explores forms of mass protest, radical women’s politics, civil rights, democracy, national wealth and mobilization against the indentured-labor system, amongst other themes. In linking ‘the political’ to shifts in historical temporality, Political Imaginaries in 20th century India extends beyond the interdisciplinary arena of South Asian studies to cognate late colonial and post-colonial formations in the twentieth century and contribute to the ‘political turn’ in scholarship.
Towards Peoples' Histories in Pakistan
(In)audible Voices, Forgotten Pasts
AvKamran Asdar Ali,Asad Ali
Inbunden, Engelska, 2023
1 297 kr
Skickas inom 10-15 vardagar
After seventy-five years of independence, the history of Pakistan remains centered on the state, its ideology and the two-nation theory. Towards Peoples' Histories in Pakistan seeks to shift that focus away from histories of an imagined nation, to the history of its peoples. Based on the premise that the historiographical tradition in Pakistan has ignored the existence of people who actually make history, this book brings together historians, anthropologists, sociologists and political scientists to shed light on the diverse histories of the people themselves.Assembling histories of events and peoples missing from grand narratives of national history, the essays in this collection incorporate a diversity of approaches to the past as it opens the possibilities of multiple histories, the archives through which they are registered, and the various temporalities in which they persist. The volume highlights and recuperates the entangled nature of history and memory within Pakistan's social and cultural life. By critically examining both leftist and nationalist thought, Towards People's Histories in Pakistan explores competing visions of what is meant by 'the people', and charts new ground in developing the promise of people's histories both within Pakistan and beyond.
Towards Peoples' Histories in Pakistan
(In)Audible Voices, Forgotten Pasts
AvKamran Asdar Ali,Asad Ali
E-bok
PDF, Engelska, 2023
456 kr
Läs direkt efter köp
After seventy-five years of independence, the history of Pakistan remains centered on the state, its ideology and the two-nation theory. Towards Peoples'' Histories in Pakistan seeks to shift that focus away from histories of an imagined nation, to the history of its peoples. Based on the premise that the historiographical tradition in Pakistan has ignored the existence of people who actually make history, this book brings together historians, anthropologists, sociologists and political scientists to shed light on the diverse histories of the people themselves.Assembling histories of events and peoples missing from grand narratives of national history, the essays in this collection incorporate a diversity of approaches to the past as it opens the possibilities of multiple histories, the archives through which they are registered, and the various temporalities in which they persist. The volume highlights and recuperates the entangled nature of history and memory within Pakistan''s social and cultural life. By critically examining both leftist and nationalist thought, Towards People''s Histories in Pakistan explores competing visions of what is meant by ''the people'', and charts new ground in developing the promise of people''s histories both within Pakistan and beyond.
Towards Peoples' Histories in Pakistan
(In)Audible Voices, Forgotten Pasts
AvKamran Asdar Ali,Asad Ali
E-bok
Engelska, 2023
456 kr
Läs direkt efter köp
After seventy-five years of independence, the history of Pakistan remains centered on the state, its ideology and the two-nation theory. Towards Peoples'' Histories in Pakistan seeks to shift that focus away from histories of an imagined nation, to the history of its peoples. Based on the premise that the historiographical tradition in Pakistan has ignored the existence of people who actually make history, this book brings together historians, anthropologists, sociologists and political scientists to shed light on the diverse histories of the people themselves.Assembling histories of events and peoples missing from grand narratives of national history, the essays in this collection incorporate a diversity of approaches to the past as it opens the possibilities of multiple histories, the archives through which they are registered, and the various temporalities in which they persist. The volume highlights and recuperates the entangled nature of history and memory within Pakistan''s social and cultural life. By critically examining both leftist and nationalist thought, Towards People''s Histories in Pakistan explores competing visions of what is meant by ''the people'', and charts new ground in developing the promise of people''s histories both within Pakistan and beyond.
Towards Peoples' Histories in Pakistan
(In)audible Voices, Forgotten Pasts
AvKamran Asdar Ali,Asad Ali
Häftad, Engelska, 2024
423 kr
Skickas inom 10-15 vardagar
After seventy-five years of independence, the history of Pakistan remains centered on the state, its ideology and the two-nation theory. Towards Peoples' Histories in Pakistan seeks to shift that focus away from histories of an imagined nation, to the history of its peoples. Based on the premise that the historiographical tradition in Pakistan has ignored the existence of people who actually make history, this book brings together historians, anthropologists, sociologists and political scientists to shed light on the diverse histories of the people themselves.Assembling histories of events and peoples missing from grand narratives of national history, the essays in this collection incorporate a diversity of approaches to the past as it opens the possibilities of multiple histories, the archives through which they are registered, and the various temporalities in which they persist. The volume highlights and recuperates the entangled nature of history and memory within Pakistan's social and cultural life. By critically examining both leftist and nationalist thought, Towards People's Histories in Pakistan explores competing visions of what is meant by 'the people', and charts new ground in developing the promise of people's histories both within Pakistan and beyond.
YMCA in Late Colonial India
Modernization, Philanthropy and American Soft Power in South Asia
AvHarald Fischer-Tiné,Janaki Nair
Häftad, Engelska, 2024
437 kr
Skickas inom 10-15 vardagar
This book explores the history and agendas of the Young Men’s Christian Association (YMCA) through its activities in South Asia. Focusing on interactions between American ‘Y’ workers and the local population, representatives of the British colonial state, and a host of international actors, it assesses their impact on the making of modern India. In turn, it shows how the knowledge and experience acquired by the Y in South Asia had a significant impact on US foreign policy, diplomacy and development programs in the region from the mid-1940s.Exploring the ‘secular’ projects launched by the YMCA such as new forms of sport, philanthropic efforts and educational endeavours, The YMCA in Late Colonial India addresses broader issues about the persistent role of religion in global modernization processes, the accumulation of American soft power in Asia, and the entanglement of American imperialism with other colonial empires. It provides an unusually rich case study to explore how ‘global civil society’ emerged in the late 19th and early 20th centuries, how it related to the prevailing imperial world order, and how cultural specificities affected the ways in which it unfolded.Offering fresh perspectives on the historical trajectories of America’s ‘moral empire’, Christian internationalism and the history of international organizations more broadly, this book also gives an insight into the history of South Asia during an age of colonial reformism and decolonization. It shows how international actors contributed to the shaping of South Asia’s modernity at this crucial point, and left a lasting legacy in the region.
YMCA in Late Colonial India
Modernization, Philanthropy and American Soft Power in South Asia
AvHarald Fischer-Tiné,Janaki Nair
Inbunden, Engelska, 2022
1 297 kr
Skickas inom 10-15 vardagar
This book explores the history and agendas of the Young Men’s Christian Association (YMCA) through its activities in South Asia. Focusing on interactions between American ‘Y’ workers and the local population, representatives of the British colonial state, and a host of international actors, it assesses their impact on the making of modern India. In turn, it shows how the knowledge and experience acquired by the Y in South Asia had a significant impact on US foreign policy, diplomacy and development programs in the region from the mid-1940s.Exploring the ‘secular’ projects launched by the YMCA such as new forms of sport, philanthropic efforts and educational endeavours, The YMCA in Late Colonial India addresses broader issues about the persistent role of religion in global modernization processes, the accumulation of American soft power in Asia, and the entanglement of American imperialism with other colonial empires. It provides an unusually rich case study to explore how ‘global civil society’ emerged in the late 19th and early 20th centuries, how it related to the prevailing imperial world order, and how cultural specificities affected the ways in which it unfolded.Offering fresh perspectives on the historical trajectories of America’s ‘moral empire’, Christian internationalism and the history of international organizations more broadly, this book also gives an insight into the history of South Asia during an age of colonial reformism and decolonization. It shows how international actors contributed to the shaping of South Asia’s modernity at this crucial point, and left a lasting legacy in the region.
YMCA in Late Colonial India
Modernization, Philanthropy and American Soft Power in South Asia
AvHarald Fischer-Tiné
E-bok
PDF, Engelska, 2022
471 kr
Läs direkt efter köp
This book explores the history and agendas of the Young Men''s Christian Association (YMCA) through its activities in South Asia. Focusing on interactions between American ''Y'' workers and the local population, representatives of the British colonial state, and a host of international actors, it assesses their impact on the making of modern India. In turn, it shows how the knowledge and experience acquired by the Y in South Asia had a significant impact on US foreign policy, diplomacy and development programs in the region from the mid-1940s. Exploring the ''secular'' projects launched by the YMCA such as new forms of sport, philanthropic efforts and educational endeavours, The YMCA in Late Colonial India addresses broader issues about the persistent role of religion in global modernization processes, the accumulation of American soft power in Asia, and the entanglement of American imperialism with other colonial empires. It provides an unusually rich case study to explore how ''global civil society'' emerged in the late 19th and early 20th centuries, how it related to the prevailing imperial world order, and how cultural specificities affected the ways in which it unfolded. Offering fresh perspectives on the historical trajectories of America''s ''moral empire'', Christian internationalism and the history of international organizations more broadly, this book also gives an insight into the history of South Asia during an age of colonial reformism and decolonization. It shows how international actors contributed to the shaping of South Asia''s modernity at this crucial point, and left a lasting legacy in the region.
YMCA in Late Colonial India
Modernization, Philanthropy and American Soft Power in South Asia
AvHarald Fischer-Tiné
E-bok
Engelska, 2022
468 kr
Läs direkt efter köp
This book explores the history and agendas of the Young Men''s Christian Association (YMCA) through its activities in South Asia. Focusing on interactions between American ''Y'' workers and the local population, representatives of the British colonial state, and a host of international actors, it assesses their impact on the making of modern India. In turn, it shows how the knowledge and experience acquired by the Y in South Asia had a significant impact on US foreign policy, diplomacy and development programs in the region from the mid-1940s. Exploring the ''secular'' projects launched by the YMCA such as new forms of sport, philanthropic efforts and educational endeavours, The YMCA in Late Colonial India addresses broader issues about the persistent role of religion in global modernization processes, the accumulation of American soft power in Asia, and the entanglement of American imperialism with other colonial empires. It provides an unusually rich case study to explore how ''global civil society'' emerged in the late 19th and early 20th centuries, how it related to the prevailing imperial world order, and how cultural specificities affected the ways in which it unfolded. Offering fresh perspectives on the historical trajectories of America''s ''moral empire'', Christian internationalism and the history of international organizations more broadly, this book also gives an insight into the history of South Asia during an age of colonial reformism and decolonization. It shows how international actors contributed to the shaping of South Asia''s modernity at this crucial point, and left a lasting legacy in the region.
Emergence of Brand-Name Capitalism in Late Colonial India
Advertising and the Making of Modern Conjugality
AvDouglas E. Haynes,Janaki Nairm. fl.
Inbunden, Engelska, 2022
1 440 kr
Skickas inom 10-15 vardagar
This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a ‘brand-name capitalism’ among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a time when advertising was first introduced in India as a profession and underwent critical transformations.Analysing the cultural strategies, both verbal and visual, used by foreign businesses in their advertisements to capture urban consumers, Haynes argues that the promoters of various commodities crystalized their campaigns around principles of modern conjugality. He also highlights the limitations of brand-name capitalism during this period, examining both its inability to cultivate markets in the countryside or among the urban poor, and its failure to secure middle-class customers. With numerous examples of illustrated advertisements taken from Indian newspapers, the book discusses campaigns for male sex tonics and women’s medicines, hot drinks such as Ovaltine and Horlicks, soaps such as Lifebuoy, Lux and Sunlight, cooking mediums such as Dalda and electrical household technologies. By examining the formation of ‘brand-name capitalism’ and two key structures that accompanied it- the advertising agency and the field of professional advertising- this book sheds new light on the global consumer economy in interwar India, and places developments in South Asia into a larger global history of consumer capitalism.
Emergence of Brand-Name Capitalism in Late Colonial India
Advertising and the Making of Modern Conjugality
AvDouglas E. Haynes
E-bok
PDF, Engelska, 2022
471 kr
Läs direkt efter köp
This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a ''brand-name capitalism'' among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a time when advertising was first introduced in India as a profession and underwent critical transformations. Analysing the cultural strategies, both verbal and visual, used by foreign businesses in their advertisements to capture urban consumers, Haynes argues that the promoters of various commodities crystalized their campaigns around principles of modern conjugality. He also highlights the limitations of brand-name capitalism during this period, examining both its inability to cultivate markets in the countryside or among the urban poor, and its failure to secure middle-class customers. With numerous examples of illustrated advertisements taken from Indian newspapers, the book discusses campaigns for male sex tonics and women''s medicines, hot drinks such as Ovaltine and Horlicks, soaps such as Lifebuoy, Lux and Sunlight, cooking mediums such as Dalda and electrical household technologies. By examining the formation of ''brand-name capitalism'' and two key structures that accompanied it- the advertising agency and the field of professional advertising- this book sheds new light on the global consumer economy in interwar India, and places developments in South Asia into a larger global history of consumer capitalism.
Emergence of Brand-Name Capitalism in Late Colonial India
Advertising and the Making of Modern Conjugality
AvDouglas E. Haynes
E-bok
Engelska, 2022
471 kr
Läs direkt efter köp
This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a ''brand-name capitalism'' among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a time when advertising was first introduced in India as a profession and underwent critical transformations. Analysing the cultural strategies, both verbal and visual, used by foreign businesses in their advertisements to capture urban consumers, Haynes argues that the promoters of various commodities crystalized their campaigns around principles of modern conjugality. He also highlights the limitations of brand-name capitalism during this period, examining both its inability to cultivate markets in the countryside or among the urban poor, and its failure to secure middle-class customers. With numerous examples of illustrated advertisements taken from Indian newspapers, the book discusses campaigns for male sex tonics and women''s medicines, hot drinks such as Ovaltine and Horlicks, soaps such as Lifebuoy, Lux and Sunlight, cooking mediums such as Dalda and electrical household technologies. By examining the formation of ''brand-name capitalism'' and two key structures that accompanied it- the advertising agency and the field of professional advertising- this book sheds new light on the global consumer economy in interwar India, and places developments in South Asia into a larger global history of consumer capitalism.
Emergence of Brand-Name Capitalism in Late Colonial India
Advertising and the Making of Modern Conjugality
AvDouglas E. Haynes,Janaki Nair
Häftad, Engelska, 2024
437 kr
Skickas inom 10-15 vardagar
This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a ‘brand-name capitalism’ among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a time when advertising was first introduced in India as a profession and underwent critical transformations.Analysing the cultural strategies, both verbal and visual, used by foreign businesses in their advertisements to capture urban consumers, Haynes argues that the promoters of various commodities crystalized their campaigns around principles of modern conjugality. He also highlights the limitations of brand-name capitalism during this period, examining both its inability to cultivate markets in the countryside or among the urban poor, and its failure to secure middle-class customers. With numerous examples of illustrated advertisements taken from Indian newspapers, the book discusses campaigns for male sex tonics and women’s medicines, hot drinks such as Ovaltine and Horlicks, soaps such as Lifebuoy, Lux and Sunlight, cooking mediums such as Dalda and electrical household technologies. By examining the formation of ‘brand-name capitalism’ and two key structures that accompanied it- the advertising agency and the field of professional advertising- this book sheds new light on the global consumer economy in interwar India, and places developments in South Asia into a larger global history of consumer capitalism.
Textual Lives of Caste Across the Ages
Hierarchy, Humanity and Equality in Indian History
AvPrathama Banerjee
Inbunden, Engelska, 2024
1 225 kr
Skickas inom 10-15 vardagar
The essays in this volume explore the myriad ways in which caste (varna and jati) has been theorized and critiqued in multiple philosophical, religious, logical and narrative traditions in India. Spanning ancient, medieval and modern times, and in diverse classical and vernacular languages, the chapters show how the social fact of caste, and imaginations of kinship, community and humanity were historically subject to epistemological, spiritual, and existential debate in both elite and popular circles in India.Textual Lives of Caste Across the Ages seeks to bridge the interdisciplinary gap between historians and sociologists by focusing on texts that help us think across the sociological and philosophical, the political and the religious, the epistemological and the aesthetic, and indeed, the elite and the popular. The volume also sets up a conversation between scholars specializing in different regions, archives, and historical periods and demonstrates how caste imaginaries have been deeply diverse and contested in India’s past. Reconstructing these diverse traditions of social and existential criticism helps us in our contemporary struggles against caste hierarchy and untouchability and enriches our contemporary critical repertoire.
Textual Lives of Caste Across the Ages
Hierarchy, Humanity and Equality in Indian History
AvPrathama Banerjee
E-bok
PDF, Engelska, 2024
456 kr
Läs direkt efter köp
The essays in this volume explore the myriad ways in which caste (varna and jati) has been theorized and critiqued in multiple philosophical, religious, logical and narrative traditions in India. Spanning ancient, medieval and modern times, and in diverse classical and vernacular languages, the chapters show how the social fact of caste, and imaginations of kinship, community and humanity were historically subject to epistemological, spiritual, and existential debate in both elite and popular circles in India.Textual Lives of Caste Across the Ages seeks to bridge the interdisciplinary gap between historians and sociologists by focusing on texts that help us think across the sociological and philosophical, the political and the religious, the epistemological and the aesthetic, and indeed, the elite and the popular. The volume also sets up a conversation between scholars specializing in different regions, archives, and historical periods and demonstrates how caste imaginaries have been deeply diverse and contested in India''s past. Reconstructing these diverse traditions of social and existential criticism helps us in our contemporary struggles against caste hierarchy and untouchability and enriches our contemporary critical repertoire.
Textual Lives of Caste Across the Ages
Hierarchy, Humanity and Equality in Indian History
AvPrathama Banerjee
E-bok
Engelska, 2024
456 kr
Läs direkt efter köp
The essays in this volume explore the myriad ways in which caste (varna and jati) has been theorized and critiqued in multiple philosophical, religious, logical and narrative traditions in India. Spanning ancient, medieval and modern times, and in diverse classical and vernacular languages, the chapters show how the social fact of caste, and imaginations of kinship, community and humanity were historically subject to epistemological, spiritual, and existential debate in both elite and popular circles in India.Textual Lives of Caste Across the Ages seeks to bridge the interdisciplinary gap between historians and sociologists by focusing on texts that help us think across the sociological and philosophical, the political and the religious, the epistemological and the aesthetic, and indeed, the elite and the popular. The volume also sets up a conversation between scholars specializing in different regions, archives, and historical periods and demonstrates how caste imaginaries have been deeply diverse and contested in India''s past. Reconstructing these diverse traditions of social and existential criticism helps us in our contemporary struggles against caste hierarchy and untouchability and enriches our contemporary critical repertoire.
Textual Lives of Caste Across the Ages
Hierarchy, Humanity and Equality in Indian History
AvPrathama Banerjee
Häftad, Engelska, 2026
423 kr
Skickas inom 10-15 vardagar
The essays in this volume explore the myriad ways in which caste (varna and jati) has been theorized and critiqued in multiple philosophical, religious, logical and narrative traditions in India. Spanning ancient, medieval and modern times, and in diverse classical and vernacular languages, the chapters show how the social fact of caste, and imaginations of kinship, community and humanity were historically subject to epistemological, spiritual, and existential debate in both elite and popular circles in India.Textual Lives of Caste Across the Ages seeks to bridge the interdisciplinary gap between historians and sociologists by focusing on texts that help us think across the sociological and philosophical, the political and the religious, the epistemological and the aesthetic, and indeed, the elite and the popular. The volume also sets up a conversation between scholars specializing in different regions, archives, and historical periods and demonstrates how caste imaginaries have been deeply diverse and contested in India’s past. Reconstructing these diverse traditions of social and existential criticism helps us in our contemporary struggles against caste hierarchy and untouchability and enriches our contemporary critical repertoire.
Bihar in Colonial India
Region in the Making of a Nation
AvAryendra Chakravartty,Janaki Nair
Inbunden, Engelska, 2026
1 225 kr
Skickas inom 10-15 vardagar
This book points to the indispensability of the province in shaping and strengthening ideas of the nation in 20th century India. Focusing on the region of Bihar, it shows how its distinctively regional identity was not in opposition to colonial politics or nationalist sentiments, but was itself a product of colonial and national imaginings.The separation of Bihar, hailed by some as the ‘royal province’ of India and the cradle of Indian cultural and civilization, realigned the region not as ‘backward’ and ‘provincial’ but as the core of an Indian national imagination. Yet it also sparked multiple, contrasting narratives and differences; from questions about territorial realignment, to tensions between Biharis and Bengalis, and the question of language. Transforming the province into a cohesive cultural space was only possible by invoking the nation and its associated historical and cultural imagination, by memorializing its archaeological past and documenting its history.Challenging the assertion that regional differences undermine claims of united, nationalist ideas, and threaten to tear through the fabric of national identity, this book argues that the region-nation relationship is more symbiotic and demonstrates the crucial role that regional movements play in defining and validating the nationalist imagination.
Bihar in Colonial India
Region in the Making of a Nation
AvAryendra Chakravartty
E-bok
PDF, Engelska, 2026
1 335 kr
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This book points to the indispensability of the province in shaping and strengthening ideas of the nation in 20th century India. Focusing on the region of Bihar, it shows how its distinctively regional identity was not in opposition to colonial politics or nationalist sentiments, but was itself a product of colonial and national imaginings. The separation of Bihar, hailed by some as the 'royal province' of India and the cradle of Indian cultural and civilization, realigned the region not as 'backward' and 'provincial' but as the core of an Indian national imagination. Yet it also sparked multiple, contrasting narratives and differences; from questions about territorial realignment, to tensions between Biharis and Bengalis, and the question of language. Transforming the province into a cohesive cultural space was only possible by invoking the nation and its associated historical and cultural imagination, by memorializing its archaeological past and documenting its history.Challenging the assertion that regional differences undermine claims of united, nationalist ideas, and threaten to tear through the fabric of national identity, this book argues that the region-nation relationship is more symbiotic and demonstrates the crucial role that regional movements play in defining and validating the nationalist imagination.

Critical Perspectives in South Asian History – serie

Forms of the Left in Postcolonial South Asia

Forms of the Left in Postcolonial South Asia

Forms of the Left in Postcolonial South Asia

Forms of the Left in Postcolonial South Asia

Workplace Relations in Colonial Bengal

Workplace Relations in Colonial Bengal

Workplace Relations in Colonial Bengal

Workplace Relations in Colonial Bengal

Political Imaginaries in Twentieth-Century India

Political Imaginaries in Twentieth-Century India

Political Imaginaries in Twentieth-Century India

Political Imaginaries in Twentieth-Century India

Towards Peoples' Histories in Pakistan

Towards Peoples' Histories in Pakistan

Towards Peoples' Histories in Pakistan

Towards Peoples' Histories in Pakistan

YMCA in Late Colonial India

YMCA in Late Colonial India

YMCA in Late Colonial India

YMCA in Late Colonial India

Emergence of Brand-Name Capitalism in Late Colonial India

Emergence of Brand-Name Capitalism in Late Colonial India

Emergence of Brand-Name Capitalism in Late Colonial India

Emergence of Brand-Name Capitalism in Late Colonial India

Textual Lives of Caste Across the Ages

Textual Lives of Caste Across the Ages

Textual Lives of Caste Across the Ages

Textual Lives of Caste Across the Ages

Bihar in Colonial India

Bihar in Colonial India