Emerging Issues In International Business And Global Strategy - Böcker
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3 produkter
3 produkter
Del 1 - Emerging Issues In International Business And Global Strategy
Contemporary Entrepreneurship Issues In International Business
Inbunden, Engelska, 2021
1 546 kr
Skickas inom 3-6 vardagar
There has been significant interest in role of entrepreneurs and entrepreneurial activities in driving global economic growth and also in responding to changing social and environmental conditions that are affecting societies globally. The identification and capture of international opportunities itself represent an act of entrepreneurship by disrupting and making markets in foreign countries. Historically, international entrepreneurship literature has focused on the rapid and early internationalization of new ventures and start-ups. Yet, an increasing number of multinational enterprises (MNEs) are encouraging and developing corporate intrapreneurship, where managers promote innovation in products and processes. Moreover, we have witnessed entrepreneurs and their start-ups' activities solving social, cultural, and environmental challenges in foreign markets.This dedicated volume discusses these contemporary and emerging issues of entrepreneurship in International Business and is an essential read for entrepreneurs and researchers.
Del 2 - Emerging Issues In International Business And Global Strategy
Gamification And Global Business Management: Mapping The Future
Inbunden, Engelska, 2025
1 546 kr
Skickas inom 3-6 vardagar
These days, the term "gamification" is increasingly, and at the same time, widely used in business. Globally, businesses are adopting gamification as the primary method in transforming business operations. Gamification refers to the practice of incorporating game concepts into non-game environments, such as a corporate website, online community, or company intranet, in order to boost employee engagement. Gamification aims to engage and motivate customers, staff members, and partners to encourage co-operation, sharing and interaction. Businesses utilize game elements, such as leaderboards, badges and rewards to recruit, onboard, and train new employees; to motivate compliance with administrative requirements, such as filing travel and expense reports, to engage remote teams and to improve employee performance.Gamification helps organization by encouraging the desired employee behaviour. This book considers the application of gamification and its implementation in the business context across global enterprises. It aims to explain the importance and applications of gamification towards the business context in areas including marketing, human resource management and financial services and provide an understanding of the essence of gamification in organizations, its role in the present. The book investigates the founded applications and games within the book chapters, based on the organizational behavioral context, international marketing management and financial services context. Furthermore, it presents practical real-world examples of application-based gamification for organizations in this book.
Del 3 - Emerging Issues In International Business And Global Strategy
Socially Responsible Business Models For International Brands
Inbunden, Engelska, 2026
1 546 kr
Skickas inom 3-6 vardagar
This book explores the concept of social responsibility for businesses, emphasizing the need for ethical decision-making and sustainability beyond profit. It examines how businesses can incorporate social responsibility into contemporary models, offering managers strategies for creating value and addressing social challenges through stakeholder engagement.The book blends theory and practice, providing actionable insights and real-life case studies to guide companies in adopting socially responsible business practices. It covers principles of sustainability, including fair labor, transparency, and governance, and presents frameworks for integrating social responsibility into various business functions such as leadership, marketing, finance, and HR.Additionally, the book discusses the role of stakeholder engagement, global policy implications, and emerging trends. It also offers guidance for scholars to explore governance, regulations, and the impact of government and non-profit initiatives. Ultimately, it aims to inspire businesses, policymakers, and entrepreneurs to innovate for social impact and long-term sustainability.