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Fashion Branding Unraveled, Second Edition explains the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Essential concepts such as positioning, values, relevance, identity, and brand valuation are closely examined. Throughout the book, discussions are supported by real-life examples and industry-based case studies. The Second Edition's table of contents has been revised for a concise but comprehensive understanding of eCommerce, fashion and sustainability, technology, AI, and ethics in the fashion industry. STUDIO Features Include:-Self-assessment quizzes to test yourself on key principles-Flashcards to study vocabularyInstructors Resources-Instructor’s Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes-PowerPoint® presentations include images from the book and provide a framework for lecture and discussion

All over the world, people get dressed, mostly for the same reasons. Why, then, do we look so different from each other? The answers lie in the constellations of factors that contribute to the human condition, from climate to conformity, gender expression to race and ethnicity.Beginning with the body as the organizing principle around which to study dress, this 50th anniversary edition of The Visible Self makes sense of humans as biological, social, and aesthetic creatures based on cross-disciplinary concepts and examples. It explores the daily act of dress in cultures around the world, using the word “dress” to describe the wide variety of behaviors connected to the act of adorning our bodies—or not—through the use of clothing, modifications, and/or supplements. Political economies are addressed holistically to understand the global world through contemporary topics such as racism and how dress can be used to sustain or rebel against dominant structures. With current examples and relevant readings in every chapter, the authors convey how dress can achieve standards of appearance and social ideals, relate to individuality and conformity in fashion, and communicate identity and character in the arts. Exploring the global mash-up of fashion, dress, culture, production, and sustainability—including life in a post-pandemic world—The Visible Self offers a powerful understanding of the way we look and how we look at others.New to this Edition:- Focus on the body as the organizing principle in the study of dress including additional insight on fashion and using this concept to define the target customer- Investigation of current issues such as race and the post-pandemic world- Updated readings, at the end of each chapter, with discussion questions that directly connect chapter concepts to reading content- Activities that apply chapter concepts to design, product development, merchandising, and everyday lifeSTUDIO Features Include:- Links to third party video clips to help visualize how dress is used to identify the self- Self-assessment quizzes to test yourself on what you have just read- Flashcards of key terms and concepts covered in the bookInstructor Resources- Instructor’s Guide to help incorporate the text into your classroom- Test Bank to highly key concepts and test student comprehension on those concepts- PowerPoint Slides for every chapter

Global Perspectives: Dress and Fashion in the 20th and 21st Centuries frames the history of modern and contemporary dress and fashion in a global and diverse context, broadening the traditional dominance placed on European and American (“The West”) design by including examples from every continent. Students will explore fashion as a global phenomenon through a series of relevant and connected case studies. The text invites readers to reflect on their own experiences and points of view, explore their own location and identity, and develop critical thinking skills to interpret and analyze complex issues such as colonialism, post-colonialism, globalization, and cultural appropriation and how this has affected the perception of modern and contemporary fashion history.STUDIO -Study smarter with self-quizzes featuring scored results and personalized study tips-Review concepts with flashcards of terms and definitions-Download additional activities and resources to facilitate further conversations of key themesInstructor Resources-Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes.-PowerPoint® presentations include images from the book and provide a framework for lecture and discussion

Now with a new chapter on Color Forecasting and new, easy to use perforated color chip technology, The New Munsell Student Color Set, 7th Edition, is a complete learning package that offers opportunities for experimenting with color effects using paint, paper, and computers. A full-color interactive and experimental guidebook for understanding color in all its dimensions, it includes a full suite of interactive color charts with corresponding color chips, along with a textbook, all designed to facilitate hands-on learning of color's aspects and effects. Using Munsell's vocabulary to introduce color theory and the phenomena of color perception, the text provides a complete study of color use and color science, including extended discussion of visual perception, optical effects, and practical application of color phenomena in fine and applied art practices.STUDIO Features Include:-Study smarter with self-quizzes featuring scored results and personalized study tips.-An instructional video showing how to use the book, charts, and chip sets.-Downloadable worksheets to bring newly learned skills to life.Instructor Resources Include:-Instructor's Guide provides suggestions for planning the course and using the text in the classroom, as well as supplemental assignments and lecture notes.-Test Bank includes sample test questions for each chapter.-PowerPoint presentations include images from the book and provide a framework for lecture and discussion.-Instructor's Set contains a full set of chips for the Munsell hue charts with answer keys printed on the back.

This comprehensive study of womens and mens fashion accessories provides fashion merchandising students with a detailed analysis of the fashion accessory categories. Broken into three units, the text not only covers the major categories but provides an overview of the accessories business and discusses the materials used in the production of a variety of accessories.

Retail Advertising and Promotion explores how today’s retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also discusses promotional tools such as special events, visual merchandising, and public relations, providing students with all they need to coordinate successful advertising and promotional initiatives on behalf of a retail business. Instructors, contact your Sales Representative for access to Instructor’s Materials.

Who can design? For too long, that question has highlighted the supposed division between right-brain dominant “creative types” and left-brain dominant “analytical types." Such a division is not practical for preparing students to become innovative contributors to the complex world of design. Strategic Design Thinking guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between.This book is an introduction to an integrative approach using the lens of design thinking as a way to see the world. The focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialization. Through this book, students will be introduced to design management, strategic design, service design, and experience design.

As technology advances, industries innovate by incorporating technology into their processes, the fashion industry is no exception. The ability to understand multiple digital applications, not only technically but creatively, is necessary to render fashion and costume illustrations. Digital Rendering for Fashion and Costume is the most up-to-date text on fashion illustration and costume rendering. The text includes both artistic and technical perspectives to ensure readers receive a holistic understanding of digital rendering. Students will learn not only the technical skills of Adobe Illustrator, Adobe Photoshop and Adobe InDesign, but will also be guided and encouraged to hone their creative style and portfolios. Each lesson will have companion videos, exercise files, additional assignments, and discussion questions to incorporate student opinions and encourage creativity.Digital Rendering for Fashion and Costume includes a foreword by Paul Tazewell, the Oscar-winning costume designer for Wicked. STUDIO Features Include:-Study smarter with self-quizzes featuring scored results and personalized study tips-Watch companion videos with each lesson-Review concepts with flashcards of essential vocabulary-Gallery of professional industry examples to inspire students' own workInstructor's Resources:-Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes-PowerPoint® presentations include images from the book and provide a framework for lecture and discussion

Fashion Forecasters work with designers, apparel brands, advertisers, and media organizations, as an integral part of the rapidly changing fashion industry. With Fashion Forecasting, Sixth Edition, you will learn how to anticipate emerging trends and how to prepare and present your own fashion forecast. Chapters on different fashion eras and world cultures show you influences on fashion innovation past and present, so that you can spot those of the future. This edition includes coverage of the impact of pandemic and global supply chain disruptions on fashion forecasting, trends, and the overall fashion industry. New box features include profiles of forecasting companies and forecasting activities to help prepare students for the job market. Features and case studies have been broadened to include all new examples.New to this Edition:-All New Trend Creators profiles spotlight individuals outside the fashion industry who have been highly influential on the direction of modern fashion-Newly named chapter Street Styles demonstrates how street fashion mixes current trends and individual expression -Extended coverage of the most vital influences on new trends have been updated and belonging, fairness, and awareness is concurrent throughout -Expanded updates to chapters on “Consumers” and “Sales and Strategy,” to provide specific examples to the business of fashion forecasting and are highly relevant to future fashion industry professionalsSTUDIOStudy smarter with self-quizzes, featuring scored results, personalized study tips and updated with new keywords and concepts Review updated concepts with interactive flashcards of essential vocabularyInstructor Resources-Instructor's Guide provides suggestions for using the text in the classroom and planning the course with sample syllabi, a test bank, and supplemental assignments-PowerPoint® presentations include images from the book and provide a framework for lecture and discussion

Guide to Producing a Fashion Show, Fifth Edition, explains all aspects of fashion show production including: reasons to produce a show, planning, model selection, merchandise selection, staging and music, budgeting, show preparation, execution, and evaluation. The fifth edition includes behind-the-scenes examples, best practices, and innovative approaches in fashion show production like the use of social media, augmented reality, and immersive spaces. The book explores diversity, cultural appropriation, and sustainability as they pertain to fashion show production. Whether you are experienced or a novice, this text shows you step-by-step how to plan, organize, promote, and execute an exciting fashion show.New to this Edition- A new chapter: “The Digital Runway: Fashion Films, Digital Media, and Virtual Runways” reviews virtual reality fashion shows, 3D technology, and the Metaverse.-Updated chapters with information from recent fashion shows including behind-the-scenes activities and changes in the social media landscape.- All new “Notes from the Runway” with insights from fashion show professionals.- Diverse and expanded global perspectives including exploration of global fashion shows and issues of cultural appropriation and misrepresentation of minoritized groups. STUDIO Features-Study smarter with self-quizzes featuring scored results and personalized study tips-Review concepts with flashcards of essential vocabulary-Download sample forms and templates-Explore fashion show videos related to material covered in the chaptersInstructor Resources-Instructor's Guide provides suggestions for using the text in the classroom and planning the course with sample syllabi, a test bank, and supplemental assignments-PowerPoint® presentations include images from the book and provide a framework for lecture and discussion

While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Cross-Cultural Perspective, second edition, presents marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs. This includes topics such as: Research, Relationships and Branding, Products; Prices and Distribution; Sales, Promotion, and Communications; and Careers. A brand-new Appendix on Careers helps students better identify potential jobs in the ever-evolving division of marketing. Readers will begin to understand how marketing impacts consumer and organizational buying behavior, research, a diversified consumer base, product planning and positioning, pricing, supply chain management, wholesale, retail, and personal sales. Rooted in historical ideology with examples of classic marketing and fashion theories readers will become well-rounded with practices as they relate to contemporary design. Marketing Fashion, second edition explores in depth contemporary issues such as technology, social media, market diversity, social responsibility and ethics, ecological production, and considers effective strategies for various economic climates. This text explores those who work in this area of fashion and explores opportunities for readers to pursue in the areas of marketing fashion products. New to this Edition- Updated Marketing Industry Spotlight Interviews- All new Case Studies that explore real world examples- Updated materials addressing digital platforms and the role of social media in marketing- New Appendix on careers with sample resumes- New marketing plan in the appendix to allow students to learn key campaign componentsMarketing Fashion STUDIO - Study smarter with self-quizzes featuring scored results and personalized study tips- Review concepts with flashcards of terms and definitions and image identification- Branch out with links to curated online multi-media resources that bring chapter concepts to lifeInstructor Resources- PowerPoint® presentations include images from the book and provide a framework for lecture and discussion- Instructor's Guide provides suggestions for using the text in the classroom and planning the course with sample syllabi, a test bank, and supplemental assignments

Shaping Interior Space, 5th Edition, emphasizes the experiential contributions of interior design. Intended for all design students, the author covers strategies for creating interior environments that work as a total system to enhance the experience of the user. The book is organized into three parts, a background part introduces ways of designing for experience and reviews design principles and strategies. Part Two focuses on the three experiential goals that form the backbone of the book, order, enrichment, and expression. These serve as overall umbrellas that capture the many dimensions of users' experiences in the built environment. Part Three is devoted to design process. The process is broken up into understanding, ideation, and development and covers many tasks performed during the early and intermediate stages of design.New to this Edition:-All new case studies including examples around post-pandemic considerations and how diversity and inclusion interact with design.-Updated Chapter 2 on how people end-users interact with a space, be it a built space or an environment.-Updated Chapter 3 and 11 on how furniture affects a space.Instructor Resources-Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes-PowerPoint® presentations include images from the book and provide a framework for lecture and discussionSTUDIO Features-Study smarter with self-quizzes featuring scored results and personalized study tips-Review concepts with flashcards of essential vocabulary

With In Fashion you'll learn about how and why fashion evolves and changes, the materials used and who creates them, the companies who design and manufacture apparel, and how fashion marketing helps companies sell their products. You will understand the art, business, and craft involved in developing and marketing the fashion product. In Fashion covers a broad scope of fashion topics, adding the newest, most up-to-date facts and figures used by industry professionals to keep the industry vital. Spotlight features focus on careers, innovators, and businesses, using industry examples to show real world situations. New to this Edition: - New chapter on sustainability and sustainable fashion practices- New information about the organization of the fashion industry, with an emphasis on a range of disruptions in the industry due to e-commerce, technology, sustainability, AI, and the post-pandemic world.- Chapter on fabric and textiles has been combined with chapter on leather and fur for a comprehensive exploration of materials-Addresses impact of complications throughout the supply chain on the fashion industry throughout the text- Increased attention to the representation of racial diversity, specialty sizes, and adaptive clothing optionsSTUDIO Features - Study smarter with self-quizzes featuring scored results and personalized study tips- Review concepts with flashcards of terms and definitions- Enhance your knowledge with chapter review exercises Instructor Resources:- Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes­- PowerPoint® presentations include images from the book and provide a framework for lecture and discussion

The 4th Edition of Hand Drafting for Interior Design demonstrates how to effectively communicate and create beautiful interior design drawings through a combination of traditional and digital methods. This text covers numerous architectural design drawings across the spectrum, such as furniture and plants, interior materials, interior elevations, electrical and lighting plans, kitchen and baths, and building sections. Visual examples are provided to cover drawings across the interior design disciplines, including detailed illustrations of hand draft perspective drawings and study details of stairs, ramps, elevators, and wall types. All hand-drafting techniques are accompanied by exercises and videos. This edition will also aid you with the updated CIDA Standard 15.New to this Edition:· Features three new chapters: Architectural Drawings: Elements and Standards, Types of Perspective Drawing, and Collaborating with Digital Tools and Software· Expanded coverage on Space Planning Techniques to include space adjacencies, bubble diagrams, diagramming/planning, and engaging columns· New drawing examples and detailed visuals and explanations of stairs, ramps, elevators, and wall types· Includes brand-new step-by-step videos teaching key drafting techniques· Includes imperial and metric units for dimensionsInstructor Resources· PowerPoint® presentations include images from the book and provide a framework for lecture and discussion· Instructor's Guide provides suggestions for using the text in the classroom and planning the course with sample syllabi, a test bank, and supplemental assignmentsSTUDIO Features· Study smarter with self-quizzes featuring scored results and personalized study tips· Review concepts with flashcards of terms and definitions and image identification· Step-by-step videos teaching key drafting techniques

Fashion Flats and Technical Drawing, Second Edition is a step-by-step workbook for technical drawing and flat sketching skills. With more than 500 hand-drawn and CAD-rendered flats and 100 photos of finished samples showing how a sketch translates to a 3D garment, the book covers a range of garments and construction details used to communicate fashion designs for portfolios and production. It progresses from basic design construction details such as darts, gathers, and trims to essential garment styles including skirts, tops, dresses, shorts and pants, blazers and jackets, and coats. There is a new chapter on 3D Flats addressing technical advancement in the discipline. The book includes unique coverage of presentation of flats in a portfolio and critical steps of preparing flats for a technical package. Downloadable figure templates and a flats library are available in the online STUDIO. This book is an essential resource for fashion designers to learn technical drawing skills that effectively communicate fashion design concepts.New to this Edition:· Brand new chapter on 3D Flats exploring technical advancement and digital drawing platforms in the discipline· Inclusion of more diverse flat figure work to address various body forms· All new Guest Artist features showcase professional designer styles for flats to add more drawing influences up to current industry standards· Practical format includes lay-flat binding and drawing practice pages with grids and figure templatesFashion Flats and Technical Drawing STUDIO· Download figure templates and basic garment flats that can be used in different CAD programs or printed out for reference or practice· Access extra drawing exercises and projects using women's, men's, and children's flat figure templates· Review concepts with flashcards of essential fashion vocabularyInstructor Resources· The Instructor's Resources include sample course syllabi, test questions, visual quizzes and grading guidelines.

Sustainability and Social Change in Fashion, Second Edition, dives into the critical intersections of fashion, sustainability, and access. This text covers the environmental impact of fashion and the role of innovation in a circular economy to understand how the fashion industry can lead in sustainability and change. The second edition includes interviews with global sustainability leaders as well as updated case studies, call to action activities, and suggested further reading. With examples of industry practices and expanded discussions of access, belonging, and fairness in fashion, students gain a fresh perspective on sustainability practices in fashion.New to this Edition:· A new chapter on Sustainability Systems and Legislation, an in-depth exploration of approaches and regulatory frameworks shaping sustainability within the fashion industry· Updated content including new sections on circular economy, textile recycling, regulation of ultra-fast fashion retailers, social justice movements, diversity considerations, and PLM systems· A new chapter, The Environmental Impact of Fashion Products, condenses chapter 3 and 4, Product Life Cycle and Longevity of Use, to create a streamlined examination of production impact and responsible design strategies· More global perspective with case studies focused on multinational sustainability efforts and challengesStudio Features:· Study smarter with self-quizzes, updated with new keywords and concepts from the second edition· Review updated concepts with interactive flashcards· Go deeper with video interviews and demonstrations as well as webinars with experts in the fieldInstructor Resources:· Instructor's Guide provides suggestions for using the text in the classroom and planning the course with sample syllabi, a test bank, and supplemental assignments· Reflective journaling prompts to encourage students to think deeply about their learning experiences and make connections between theory and practices· PowerPoint® presentations include color images from the book and provide a framework for lecture and discussion

The 7th edition of Silent Selling: Strategic Visual Merchandising is a vital resource equipping students with a dynamic understanding of the fast-paced developments in retailing, including advancements in visual merchandising and the online environment. The seventh edition discusses generative AI, digital marketing, and the neuroscience human behavior that go into creating a retail space. New box features include “Master Classes”, which spans L. Frank Baum’s legacy in visual merchandising to the arts of collaboration and communication, to “Wonder and Awe Snapshots”, which get students thinking about their own experiences and what inspiration can be drawn from it to create engaging visual merchandising environment. The author also brings industry experience through “Judy Bell’s Creative Problem-Solving Theory," to inform students of approaches to solving common visual merchandising issues; “AI ID” activities that explore best AI practices in the industry; and “Red Dots: WHY?”, which provide real-world connections to the theory. New to this Edition-“Master Class” series and “Wonder & Awe Snapshots” boxes used to highlight visual merchandising history, communication and presentation techniques, and reflect on student’s personal experiences with digital marketing -Explore important industry applications through in-text activities like “Judy Bell’s Creative Problem-Solving Theory” and interactive exercises designed to provide real-world connections -Updated topic coverage, reflecting growing interest and developments in neuroscience, generative AI, and digital marketing-First edition to include video interviews with experts in the fieldSilent Selling STUDIO-Study smarter with self-quizzes featuring scored results and personalized study tips-Review concepts with flashcards of terms and definitions-Go deeper with video tutorials and demonstrations as well as webinars with experts in the fieldInstructor Resources-Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom-PowerPoint® presentations include images from the book and provide a framework for lecture and discussion

Learn how to create unified and visually inviting spaces with the fourth edition of Color Plus Design. Author Ron Reed shows how color and design theory, when used together, can produce successful spaces that help designers avoid common color mistakes in a variety of residential and commercial interiors. Students will gain an appreciation of how different cultures around the world use color in their designs; how color affects one’s health and wellbeing; and learn how to effectively use color in conjunction with key design principles such as balance, rhythm, emphasis, proportion, scale, unity, harmony, and variety.New to this Edition-New section covering Color and Technology, with a focus on Artificial Intelligence (AI)-New section exploring Color and Design Communication-Addresses Color and Obsessive Compulsive Disorder (OCD) in the Color and Health chapterInstructor Resources-Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes-Test Bank includes sample test questions for each chapter-PowerPoint® presentations include images from book and provide a framework for lecture and discussionSTUDIO Resources-Study smarter with self-quizzes featuring scored results and personalized study tips-Review concepts with flashcards of essential vocabulary-Download interactive exercises and their solutions, to test your knowledge of color

J.J. Pizzuto's Fabric Science Swatch Kit, 12th Edition reinforces the study of textiles for students in courses such as Fashion Design, Fashion Business, Merchandising, Fashion Retailing, Interior Design, Textile Surface Design, Textile and Apparel Product Development, and Textile Production Management. The kit contains 114 (2"x 3") fabric samples, a fabric key, 32 special assignments, heavy-weight sample sheets to mount and analyze fabrics, and a pick glass--all contained in a three-ring binder. The swatches are organized in the order in which they are covered in the text: fibers, yarns, weaves, knits, dyeing, printing, and finishes. Swatches represent the types of fabrics currently available to fashion and interior designers in the field, making this resource an excellent addition to any professional library.Key Features Include-The text contains instructions and video tutorials that take students through the process of assembling their swatch kit and using a pick glass.-A Fabric Key identifies the swatches by number and fabric name, description, and fiber content.-Assignments are designed to reinforce the text and classroom lectures and have been developed by FIT instructors to broaden students’ understanding of key concepts in textiles through hands-on labs and problem solving activities.-Students will successfully develop keen observation, analysis, and report writing skills.-J.J. Pizzuto’s Fabric Science Swatch Kit is an ideal companion to J.J. Pizzuto’s Fabric Science, 12th Edition (ISBN 9781501367878, available as a separate purchase) or can also be used alone or in conjunction with any textiles textbook.Fabric Science Swatch Kit STUDIO Resources Include-Watch videos with step-by-step demonstrations on how to compile the swatch kitInstructor's Resources-Instructor's Swatch Set including 7" x 12" samples of each fabric (ISBN 9781501368059)-Instructor’s Guide provides specific information about each of the swatches in the Swatch Kit, special assignments, questions (with answers), and instructional comments -PowerPoint® presentations include full-color images from the book and provide a framework for lecture and discussion