Fairchild Books – serie
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7 produkter
7 produkter
Häftad, Engelska, 2027
840 kr
Kommande
Fashion Branding Unraveled, Second Edition explains the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Essential concepts such as positioning, values, relevance, identity, and brand valuation are closely examined. Throughout the book, discussions are supported by real-life examples and industry-based case studies. The Second Edition's table of contents has been revised for a concise but comprehensive understanding of eCommerce, fashion and sustainability, technology, AI, and ethics in the fashion industry. STUDIO Features Include:-Self-assessment quizzes to test yourself on key principles-Flashcards to study vocabularyInstructors Resources-Instructor’s Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes-PowerPoint® presentations include images from the book and provide a framework for lecture and discussion
- Nyhet
Häftad, Engelska, 2026
1 106 kr
Skickas inom 5-8 vardagar
Global Perspectives: Dress and Fashion in the 20th and 21st Centuries frames the history of modern and contemporary dress and fashion in a global and diverse context, broadening the traditional dominance placed on European and American (“The West”) design by including examples from every continent. Students will explore fashion as a global phenomenon through a series of relevant and connected case studies. The text invites readers to reflect on their own experiences and points of view, explore their own location and identity, and develop critical thinking skills to interpret and analyze complex issues such as colonialism, post-colonialism, globalization, and cultural appropriation and how this has affected the perception of modern and contemporary fashion history.STUDIO -Study smarter with self-quizzes featuring scored results and personalized study tips-Review concepts with flashcards of terms and definitions-Download additional activities and resources to facilitate further conversations of key themesInstructor Resources-Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes.-PowerPoint® presentations include images from the book and provide a framework for lecture and discussion
Häftad, Engelska, 2004
763 kr
Skickas inom 5-8 vardagar
This comprehensive study of womens and mens fashion accessories provides fashion merchandising students with a detailed analysis of the fashion accessory categories. Broken into three units, the text not only covers the major categories but provides an overview of the accessories business and discusses the materials used in the production of a variety of accessories.
Häftad, Engelska, 2011
535 kr
Skickas inom 10-15 vardagar
Retail Advertising and Promotion explores how today’s retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also discusses promotional tools such as special events, visual merchandising, and public relations, providing students with all they need to coordinate successful advertising and promotional initiatives on behalf of a retail business. Instructors, contact your Sales Representative for access to Instructor’s Materials.
Häftad, Engelska, 2015
980 kr
Skickas inom 10-15 vardagar
Who can design? For too long, that question has highlighted the supposed division between right-brain dominant “creative types” and left-brain dominant “analytical types." Such a division is not practical for preparing students to become innovative contributors to the complex world of design. Strategic Design Thinking guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between.This book is an introduction to an integrative approach using the lens of design thinking as a way to see the world. The focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialization. Through this book, students will be introduced to design management, strategic design, service design, and experience design.
- Nyhet
Häftad, Engelska, 2026
1 241 kr
Skickas inom 5-8 vardagar
As technology advances, industries innovate by incorporating technology into their processes, the fashion industry is no exception. The ability to understand multiple digital applications, not only technically but creatively, is necessary to render fashion and costume illustrations. Digital Rendering for Fashion and Costume is the most up-to-date text on fashion illustration and costume rendering. The text includes both artistic and technical perspectives to ensure readers receive a holistic understanding of digital rendering. Students will learn not only the technical skills of Adobe Illustrator, Adobe Photoshop and Adobe InDesign, but will also be guided and encouraged to hone their creative style and portfolios. Each lesson will have companion videos, exercise files, additional assignments, and discussion questions to incorporate student opinions and encourage creativity.Digital Rendering for Fashion and Costume includes a foreword by Paul Tazewell, the Oscar-winning costume designer for Wicked. STUDIO Features Include:-Study smarter with self-quizzes featuring scored results and personalized study tips-Watch companion videos with each lesson-Review concepts with flashcards of essential vocabulary-Gallery of professional industry examples to inspire students' own workInstructor's Resources:-Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes-PowerPoint® presentations include images from the book and provide a framework for lecture and discussion
1 035 kr
Tillfälligt slut
J.J. Pizzuto's Fabric Science Swatch Kit, 12th Edition reinforces the study of textiles for students in courses such as Fashion Design, Fashion Business, Merchandising, Fashion Retailing, Interior Design, Textile Surface Design, Textile and Apparel Product Development, and Textile Production Management. The kit contains 114 (2"x 3") fabric samples, a fabric key, 32 special assignments, heavy-weight sample sheets to mount and analyze fabrics, and a pick glass--all contained in a three-ring binder. The swatches are organized in the order in which they are covered in the text: fibers, yarns, weaves, knits, dyeing, printing, and finishes. Swatches represent the types of fabrics currently available to fashion and interior designers in the field, making this resource an excellent addition to any professional library.Key Features Include-The text contains instructions and video tutorials that take students through the process of assembling their swatch kit and using a pick glass.-A Fabric Key identifies the swatches by number and fabric name, description, and fiber content.-Assignments are designed to reinforce the text and classroom lectures and have been developed by FIT instructors to broaden students’ understanding of key concepts in textiles through hands-on labs and problem solving activities.-Students will successfully develop keen observation, analysis, and report writing skills.-J.J. Pizzuto’s Fabric Science Swatch Kit is an ideal companion to J.J. Pizzuto’s Fabric Science, 12th Edition (ISBN 9781501367878, available as a separate purchase) or can also be used alone or in conjunction with any textiles textbook.Fabric Science Swatch Kit STUDIO Resources Include-Watch videos with step-by-step demonstrations on how to compile the swatch kitInstructor's Resources-Instructor's Swatch Set including 7" x 12" samples of each fabric (ISBN 9781501368059)-Instructor’s Guide provides specific information about each of the swatches in the Swatch Kit, special assignments, questions (with answers), and instructional comments -PowerPoint® presentations include full-color images from the book and provide a framework for lecture and discussion