Hampton Press Communication Series: Communication & Social Organization - Böcker

This volume suggests new directions for researching and improving communication practices in a variety of service contexts and provides clear guidance for organizations wishing to initiate and evaluate their efforts to improve practices with customers.

This volume suggests new directions for researching and improving communication practices in a variety of service contexts and provides clear guidance for organizations wishing to initiate and evaluate their efforts to improve practices with customers.

Explores the use of qualitative research methods to study organizational communication and to generate data for enhancing organizational performance and to help organizational representatives and/or consultants demystify the complexities of communicative influence on organizational studies.

Takes up many critical question and explores how the discipline of communication can contribute in meaningful ways to produce more vibrant and responsive workplaces and how, in turn the engagement of communication scholars and practitioners in organizational contexts can enrich and deepen theory and scholarship.

Takes up many critical question and explores how the discipline of communication can contribute in meaningful ways to produce more vibrant and responsive workplaces and how, in turn the engagement of communication scholars and practitioners in organizational contexts can enrich and deepen theory and scholarship.

The central theme of this book is that the power of public relations is both widely understood and misunderstood, and it is the latter that must be addressed. The book explores how public relations' power is obtained, used and misused in terms of both process and outcomes. The 10 case studies provide excellent examples of the breadth of perspectives and definitions of power that are available to understand power's role in public relations practice.