Heligo Books – serie

*NEW EDITION FEATURING UPDATED MATERIAL*'Erudite, interesting and, above all, entertaining' ALAN JOHNSON, FORMER UK HOME SECRETARY'A racy, engrossing read' PROFESSOR IAN ROBERTSON'Incredibly absorbing, leaving even the most confident orator with food for thought' PSYCHOLOGIES Communication can make the difference between failure and success. When communication goes badly, it's a nightmare. When it goes well, it's the stuff of dreams. In this revelatory and entertaining guide, top speechwriter Simon Lancaster reveals that the secret to great communication lies not in logic alone, but in skilfully connecting with people's deepest instincts and emotions. Through the power of connections, it is possible to transform people's perceptions about almost anything, making the scary safe, the unfamiliar familiar, and even turning a 'no' into a 'yes'. Drawing on cutting-edge neuroscience and ancient rhetoric, Lancaster examines ten powerful connections you can instantly make to change how people think, feel and act. Forget incomprehensible acronyms, mixed metaphors and jumbled jargon; with these connections, you can literally get people's mouths watering, make their hearts race and leave them addicted to your presence. Packed with wisdom, humour and actionable methods, Connect is the ultimate guide to great communication, giving you the power to inspire, influence and energise anyone, anywhere, anytime.

SHORTLISTED FOR BEST SPECIALIST BUSINESS BOOK AT THE BUSINESS BOOK AWARDS 2021Have you ever relied on your hand to remember your pin rather than your memory?Or acted out a golf stroke before going for it?Or listened to your gut on a big decision?In this insightful new book, leading business anthropologist Simon Roberts breaks down the revolutionary idea of embodied knowledge: the information that is unconsciously picked up by our body for use in every area of our lives.Drawing on his own experience working with some of the world's leading industry experts and looking at a range of real-life examples and cutting-edge science, Roberts explains the various ways in which our body acquires, retains and employs information and why we should learn to trust the instincts that inform the most crucial decisions and actions in our lives.The Power of Not Thinking shows why humans are capable of far more than we are currently led to believe.We just have to stop thinking and start trusting our bodies.

What we earn today is worth less tomorrow. So, what can we do about it? How can we future-proof our finances?The answer is simple: invest.When it comes to investing you might have a few assumptions (you have to be rich to invest, it's too risky, you need to be a 'professional'), are bombarded with financial jargon (index, funds, stocks, shares) or are not sure where to start. Kalpana Fitzpatrick, financial journalist and money expert, will help you take control of your finances with this easy-to-understand guide to investing.Invest Now is an essential book that will teach you:· What investing is and why you need to care about it· How investing works and why cash is making you 'poor'· If investing is for you and how to get started· How to ethically invest to save the planet· Break down financial jargon, bust myths and so much more.Whether you want to make a big purchase or retire early, investing will help you achieve your financial dreams.

MAKE YOUR BUSINESS BETTER FOR THE PLANETThe Green Start-Up is an essential toolkit for the modern-day entrepreneur. As issues around climate change and environmental impact become more urgent, businesses and start-ups must work harder then every before to operate in a greener, more sustainable way, for the benefit of both themselves and the planet. Environmental trailblazer Juliet Davenport OBE leads us through the most pressing questions facing any company so that we can do just that. From how to fuel the business to how to hire ethically; from how to marketing sustainably to delivering your product in an environmentally friendly way. The Green Start-Up not only finds answers to these questions, but showcases experts and brilliant business innovators who are doing things differently: who are showing that green businesses can even be beneficial for the planet.The very first book of its kind that blends environmentalism with entrepreneurship, The Green Start-Up will help turn the dial on the most pressing questions facing founders today, and demonstrate that businesses can still make a profit while also looking after the planet.'AN ESSENTIAL, FACT- AND FUN-PACKED GUIDE FOR ALL INNOVATORS' - MELISSA HEMSLEY'AN EXCELLENT PRIMER FOR ALL THOSE PLANNING TO SET UP THEIR OWN BUSINESSES' - CHRIS GOODALL

'Lucid and entertaining. With barely an equation in sight, Numbercrunch makes a passionate case for how just a little bit more numeracy could help us all' - Tom Whipple, The Times'The perfect introduction to the power of mathematics - fluent, friendly and practical' - Tim Harford, bestselling author of How to Make the World Add UpIn our hyper-modern world, we are bombarded with more facts, stats and information than ever before. So, what can we grasp hold of to make sense of it all? Oliver Johnson reveals how mathematical thinking can help us understand the myriad data all around us. From the exponential growth of viruses to social media filter-bubbles; from share-price fluctuations to growth of computing power; from the datafication of our sports pages to quantifying climate change. Not to mention the things much closer to home: ever wondered when the best time is to leave a party? What are the chances of rain ruining your barbecue this weekend? How about which queue is the best to join in the supermarket?Journeying through the three sections of Randomness, Structure, and Information, we meet a host of brilliant minds such Alan Turing, Enrico Fermi and Claude Shannon, and we learn the tools, tips and tricks to cut through the noise all around us - from the Law of Large Numbers to Entropy to Brownian Motion. Lucid, surprising, and endlessly entertaining, Numbercrunch equips you with a definitive mathematician's toolkit to make sense of your world.