Routledge Sports Marketing Series – serie
Visar alla böcker i serien Routledge Sports Marketing Series. Handla med fri frakt och snabb leverans.
10 produkter
Sport Brands
Av Patrick Bouchet, Dieter Hillairet m. fl.
Inbunden, 2013
2588 kr
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Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological …
Sport Brands
Av Patrick Bouchet, Dieter Hillairet m. fl.
Häftad, 2013
877 kr
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Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological …
Ambush Marketing in Sports
Av Gerd Nufer
Inbunden, 2013
2588 kr
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Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with …
Marketing and Football
Häftad, 2006
877 kr
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Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the sport. In a wider context, football marketing has also become a benchmarking standard for …
Relationship Marketing in Sports
Häftad, 2009
952 kr
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Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Considering that sport is such big business today, it is surprising that this crucial …
Sport Public Relations and Communication
Av Maria Hopwood, James Skinner m. fl.
Inbunden, 2015
2594 kr
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An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates …
Relationship Marketing in Sports
Inbunden, 2016
2594 kr
Lägg i varukorg
Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Considering that sport is such big business today, it is surprising that this crucial …
Marketing and Football
Inbunden, 2017
3165 kr
Lägg i varukorg
Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the sport. In a wider context, football marketing has also become a benchmarking standard for …
Ambush Marketing in Sports
Av Gerd Nufer
Häftad, 2014
639 kr
Lägg i varukorg
Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with …
Sport Public Relations and Communication
Av Maria Hopwood, James Skinner m. fl.
Häftad, 2010
879 kr
Lägg i varukorg
An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates …
