Routledge Studies in the History of Marketing – serie
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14 produkter
Managing the Marketplace
Reinventing Shopping Centres in Post-War Australia
Häftad, 2022
710 kr
Lägg i varukorg
This book charts the history of Australian retail developments as well as examining the social and cultural dimensions of shopping in Australia. In the second half of the twentieth century, the shopping centre spread from America around the world. Australia was a very early adopter, and produced a …
Foundations of Marketing Practice
A history of book marketing in Germany
Häftad, 2019
710 kr
Lägg i varukorg
Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed a growing sense of what their markets wanted. This …
On The Origins of Self-Service
Häftad, 2019
689 kr
Lägg i varukorg
Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via department stores, chains and supermarkets. In this innovative study, Franck Cochoy challenges this perspective and takes a close look at the …
History of American Consumption
Threads of Meaning, Gender, and Resistance
Häftad, 2019
740 kr
Lägg i varukorg
The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been the world’s foremost consuming people. Informed and inspired by the literature from consumer culture theory, as well as drawing from numerous studies in …
Foundations of Marketing Thought
The Influence of the German Historical School
Av D.G. Brian Jones, Mark Tadajewski
Häftad, 2019
740 kr
Lägg i varukorg
The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book tells a different story describing the influence of the German Historical School on institutional …
Pioneering African-American Women in the Advertising Business
Biographies of MAD Black WOMEN
Av Judy Davis
Häftad, 2017
652 kr
Lägg i varukorg
Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals that some …
Digital Dawn in Adland
Transforming Australian Agencies
Häftad, 2023
667 kr
Lägg i varukorg
Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study of the advertising industry at a point of its disruption. By exploring the dynamic interaction between this established but complacent industry, and a …
Foundations of Marketing Thought
The Influence of the German Historical School
Av D.G. Brian Jones, Mark Tadajewski
Inbunden, 2017
2586 kr
Lägg i varukorg
The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book tells a different story describing the influence of the German Historical School on institutional …
Managing the Marketplace
Reinventing Shopping Centres in Post-War Australia
Inbunden, 2020
2512 kr
Lägg i varukorg
This book charts the history of Australian retail developments as well as examining the social and cultural dimensions of shopping in Australia. In the second half of the twentieth century, the shopping centre spread from America around the world. Australia was a very early adopter, and produced a …
Digital Dawn in Adland
Transforming Australian Agencies
Inbunden, 2021
2512 kr
Lägg i varukorg
Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study of the advertising industry at a point of its disruption. By exploring the dynamic interaction between this established but complacent industry, and a …
Foundations of Marketing Practice
A history of book marketing in Germany
Inbunden, 2015
2586 kr
Lägg i varukorg
Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed a growing sense of what their markets wanted. This …
On The Origins of Self-Service
Inbunden, 2015
3065 kr
Lägg i varukorg
Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via department stores, chains and supermarkets. In this innovative study, Franck Cochoy challenges this perspective and takes a close look at the …
Pioneering African-American Women in the Advertising Business
Biographies of MAD Black WOMEN
Av Judy Davis
Inbunden, 2016
2586 kr
Lägg i varukorg
Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing …
History of American Consumption
Threads of Meaning, Gender, and Resistance
Inbunden, 2017
2586 kr
Lägg i varukorg
The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been the world’s foremost consuming people. Informed and inspired by the literature from consumer culture theory, as well as drawing from numerous studies in …
