Routledge Studies in Trust Research – serie

In today’s world, we cooperate across legal and cultural systems in order to create value. However, this increases volatility, uncertainty, complexity, and ambiguity as challenges for societies, politics, and business. This has made governance a scarce resource. It thus is inevitable that we understand the means of governance available to us and are able to economize on them. Trends like the increasing role of product labels and a certification industry as well as political movements towards nationalism and conservatism may be seen as reaction to disappointments from excessive cooperation. To avoid failures of cooperation, governance is important – control through e.g. contracts is limited and in governance economics trust is widely advertised without much guidance on its preconditions or limits. This book draws on the rich insight from research on trust and control, and accommodates the key results for governance considerations in an institutional economics framework. It provides a view on the limits of cooperation from the required degree of governance, which can be achieved through extrinsic motivation or building on intrinsic motivation. Trust Control Economics thus inform a more realistic expectation about the net value added from cooperation by providing a balanced view including the cost of governance. It then becomes clear how complex cooperation is about ‘governance accretion’ where limited trustworthiness is substituted by control and these control instances need to be governed in turn. Trust, Control, and the Economics of Governance is a highly necessary development of institutional economics to reflect progress made in trust research and is a relevant addition for practitioners to better understand the role of trust in the governance of contemporary cooperation-structures. It will be of interest to researchers, academics, and students in the fields of economics and business management, institutional economics, and business ethics.Note that this work is the first of its kind that explicitly reflects on the societal realities, how these drive the assumption setting process, and how these assumptions influence the theory outcome.

This edited book addresses two critical issues in international management: building trust and managing boundary spanning activities between international business partners. The duel-process of internationalization of multinational corporations (MNCs), through globalisation and regionalisation, has helped MNCs to increase their market expansion and improve the capabilities of innovation and learning. By creating various forms of international strategic alliances (ISAs), MNCs have become structurally more complex and geographically more dispersed. As a result, MNCs in general and ISAs in particular face the challenges of discerning blurred organisational boundaries, reconfiguring the control mechanisms, integrating diversified resources, and coordinating distributed activities in time and space.Research in organisation behaviour indicates that boundary spanners play critical yet unspecified roles and functions in managing cross-boundary relationships. A core boundary spanning function is to build trust relationships. When organisations engage in business transactions, members of the organisations are concerned with not only the outcomes of economic transactions but also the processes of social exchanges. Boundary spanners may succeed in building interpersonal trust in a partnership, nonetheless their effort may not lead to inter-partner trust without an effective implementation of the institutionalisation process. Whereas trustworthiness is the antecedent to trust providing the basis for trust to develop, distrust manifests itself as a separate and linked concept to trust. These dynamic features of trust, trustworthiness, and distrust are critically elaborated.Trust Building and Boundary Spanning in Cross-Border Management is dedicated to explicating these under-researched themes and contributing to the emerging streams of research in micro foundations and micro-structural approaches. It illustrates the latest research on the topic and will be of interest to both students at an advanced level, academics and reflective practitioners in the fields of organisational behaviour and theory, strategic management, international strategy and strategic alliances.

In today’s world, we cooperate across legal and cultural systems in order to create value. However, this increases volatility, uncertainty, complexity, and ambiguity as challenges for societies, politics, and business. This has made governance a scarce resource. It thus is inevitable that we understand the means of governance available to us and are able to economize on them. Trends like the increasing role of product labels and a certification industry as well as political movements towards nationalism and conservatism may be seen as reaction to disappointments from excessive cooperation. To avoid failures of cooperation, governance is important – control through e.g. contracts is limited and in governance economics trust is widely advertised without much guidance on its preconditions or limits. This book draws on the rich insight from research on trust and control, and accommodates the key results for governance considerations in an institutional economics framework. It provides a view on the limits of cooperation from the required degree of governance, which can be achieved through extrinsic motivation or building on intrinsic motivation. Trust Control Economics thus inform a more realistic expectation about the net value added from cooperation by providing a balanced view including the cost of governance. It then becomes clear how complex cooperation is about ‘governance accretion’ where limited trustworthiness is substituted by control and these control instances need to be governed in turn. Trust, Control, and the Economics of Governance is a highly necessary development of institutional economics to reflect progress made in trust research and is a relevant addition for practitioners to better understand the role of trust in the governance of contemporary cooperation-structures. It will be of interest to researchers, academics, and students in the fields of economics and business management, institutional economics, and business ethics.Note that this work is the first of its kind that explicitly reflects on the societal realities, how these drive the assumption setting process, and how these assumptions influence the theory outcome.

This edited book addresses two critical issues in international management: building trust and managing boundary spanning activities between international business partners. The duel-process of internationalization of multinational corporations (MNCs), through globalisation and regionalisation, has helped MNCs to increase their market expansion and improve the capabilities of innovation and learning. By creating various forms of international strategic alliances (ISAs), MNCs have become structurally more complex and geographically more dispersed. As a result, MNCs in general and ISAs in particular face the challenges of discerning blurred organisational boundaries, reconfiguring the control mechanisms, integrating diversified resources, and coordinating distributed activities in time and space.Research in organisation behaviour indicates that boundary spanners play critical yet unspecified roles and functions in managing cross-boundary relationships. A core boundary spanning function is to build trust relationships. When organisations engage in business transactions, members of the organisations are concerned with not only the outcomes of economic transactions but also the processes of social exchanges. Boundary spanners may succeed in building interpersonal trust in a partnership, nonetheless their effort may not lead to inter-partner trust without an effective implementation of the institutionalisation process. Whereas trustworthiness is the antecedent to trust providing the basis for trust to develop, distrust manifests itself as a separate and linked concept to trust. These dynamic features of trust, trustworthiness, and distrust are critically elaborated.Trust Building and Boundary Spanning in Cross-Border Management is dedicated to explicating these under-researched themes and contributing to the emerging streams of research in micro foundations and micro-structural approaches. It illustrates the latest research on the topic and will be of interest to both students at an advanced level, academics and reflective practitioners in the fields of organisational behaviour and theory, strategic management, international strategy and strategic alliances.

Trust is fundamental to epistemology. It features as theoretical bedrock in a broad cross-section of areas including social epistemology, the epistemology of self-trust, feminist epistemology, and the philosophy of science. Yet epistemology has seen little systematic conversation with the rich literature on trust itself. This volume aims to promote and shape this conversation. It encourages epistemologists of all stripes to dig deeper into the fundamental epistemic roles played by trust, and it encourages philosophers of trust to explore the epistemological upshots and applications of their theories. The contributors explore such issues as the risks and necessity of trusting others for information, the value of doing so as opposed to relying on oneself, the mechanisms underlying trust’s strange ability to deliver knowledge, whether depending on others for information is compatible with epistemic responsibility, whether self-trust is an intellectual virtue, and the intimate relationship between epistemic trust and social power. This volume, in Routledge’s new series on trust research, will be a vital resource to academics and students not just of epistemology and trust, but also of moral psychology, political philosophy, the philosophy of science, and feminist philosophy – and to anyone else wanting to understand our vital yet vulnerable-making capacity to trust others and ourselves for information in a complex world.

Trust, Digital Business and Technology: Issues and Challenges presents and discusses the main issues and challenges related to digital trust and information technologies. The subject of trust is relevant to both practitioners and researchers. It is widely recognized and confirmed that trust, especially mutual trust, when it is built at the right level, reduces the risk of interaction and increases the collaboration between partners. Readers will gain from this book theoretical and practical knowledge on digital trust; theoretically, well-grounded knowledge on digital trust and related concepts, empirically validated by practice. Most authors have taken innovative approaches to consider issues highlighting a selected aspect of the core theme of this book. The intended audiences of this book are professionals, scholars, and students.

Trust, Digital Business and Technology: Issues and Challenges presents and discusses the main issues and challenges related to digital trust and information technologies. The subject of trust is relevant to both practitioners and researchers. It is widely recognized and confirmed that trust, especially mutual trust, when it is built at the right level, reduces the risk of interaction and increases the collaboration between partners. Readers will gain from this book theoretical and practical knowledge on digital trust; theoretically, well-grounded knowledge on digital trust and related concepts, empirically validated by practice. Most authors have taken innovative approaches to consider issues highlighting a selected aspect of the core theme of this book. The intended audiences of this book are professionals, scholars, and students.

Trust and Digital Business: Theory and Practice brings together the theory and practice of trust and digital business. The book offers a look at the current state, including a comprehensive overview of both research and practical applications of trust in business. Readers will gain from this book in the following areas: knowledge across disciplines on trust in business, theoretical underpinnings of trust and how it sustains itself through digital dissemination, and empirically validated practice regarding trust and its related concepts. The international team of authors from seven countries (Finland, Germany, Italy, Malaysia, Poland, Turkey, and the U.S.) ensures the diversity and quality of the content.The intended audiences of this book are professionals, scholars, and students.

Trust and Digital Business: Theory and Practice brings together the theory and practice of trust and digital business. The book offers a look at the current state, including a comprehensive overview of both research and practical applications of trust in business. Readers will gain from this book in the following areas: knowledge across disciplines on trust in business, theoretical underpinnings of trust and how it sustains itself through digital dissemination, and empirically validated practice regarding trust and its related concepts. The international team of authors from seven countries (Finland, Germany, Italy, Malaysia, Poland, Turkey, and the U.S.) ensures the diversity and quality of the content.The intended audiences of this book are professionals, scholars, and students.

The main challenge related to the development of artificial intelligence (AI) is to establish harmonious human-AI relations, necessary for the proper use of its potential. AI will eventually transform many businesses and industries; its pace of development is influenced by the lack of trust on the part of society. AI autonomous decision-making is still in its infancy, but use cases are evolving at an ever-faster pace. Over time, AI will be responsible for making more decisions, and those decisions will be of greater importance.The monograph aims to comprehensively describe AI technology in three aspects: organizational, psychological, and technological in the context of the increasingly bold use of this technology in management. Recognizing the differences between trust in people and AI agents and identifying the key psychological factors that determine the development of trust in AI is crucial for the development of modern Industry 4.0 organizations. So far, little is known about trust in human-AI relationships and almost nothing about the psychological mechanisms involved. The monograph will contribute to a better understanding of how trust is built between people and AI agents, what makes AI agents trustworthy, and how their morality is assessed. It will therefore be of interest to researchers, academics, practitioners, and advanced students with an interest in trust research, management of technology and innovation, and organizational management.

The main challenge related to the development of artificial intelligence (AI) is to establish harmonious human-AI relations, necessary for the proper use of its potential. AI will eventually transform many businesses and industries; its pace of development is influenced by the lack of trust on the part of society. AI autonomous decision-making is still in its infancy, but use cases are evolving at an ever-faster pace. Over time, AI will be responsible for making more decisions, and those decisions will be of greater importance.The monograph aims to comprehensively describe AI technology in three aspects: organizational, psychological, and technological in the context of the increasingly bold use of this technology in management. Recognizing the differences between trust in people and AI agents and identifying the key psychological factors that determine the development of trust in AI is crucial for the development of modern Industry 4.0 organizations. So far, little is known about trust in human-AI relationships and almost nothing about the psychological mechanisms involved. The monograph will contribute to a better understanding of how trust is built between people and AI agents, what makes AI agents trustworthy, and how their morality is assessed. It will therefore be of interest to researchers, academics, practitioners, and advanced students with an interest in trust research, management of technology and innovation, and organizational management.

Trust, Power and Public Sector Leadership: A Relational Approach provides a critical theoretical treatment of trust in the realm of public management and governance. The public trust agenda is an antidote to rampant bureaucratic control and, in particular, the marketization and instrumentalization associated with New Public Management. The book approaches trust from a relational perspective that draws on insights from trust research, modern sociology and organization and management theory, while lending support to developments in New Public Governance. It provides a theoretical framework that distinguishes between institutional, economic, moral and relational trust and shows how a relational perspective is able to incorporate insights from the other paradigms in an inclusive approach to trust processes. Apart from providing a theoretical reading of the workings of trust in public organizations, the book addresses how trust relates to power and control along with notions of debureaucratization, post-bureaucratic organization and post-heroic leadership. It also shows how the trust agenda, in theory and practice, is related to social capital and thus efforts to strengthen social relations and collaboration in and around public organizations. Speaking of practice, the book takes its empirical point of departure in the Danish public sector. However, the aim of the book is not to promote the High trust Danish case as a benchmark or best practice. The aim is to theorize and help make sense of this particular experience by applying general theory to it and extracting general insights – with broader application – from its particular manifestations and outcomes. There is a need for more elaborate theorizing about trust and power in a public sector setting, and the Danish experience is useful as a starting point for this ambition.

Trust is important – it influences new technologies adoption and learning, enhances using social media, new technologies, IoT, and blockchain, and it contributes to the practical implementations of cybersecurity policy in organizations. This edited research volume examines the main issues and challenges associated with privacy and trust on social media in a manner relevant to both practitioners and scholars. Readers will gain knowledge across disciplines on trust and related concepts, theoretical underpinnings of privacy issues and trust on social media, and empirically-validated trust-building practice on social media. Social Media, Privacy Issues and Trust-building aims to bring together the theory and practice of social media, privacy issues, and trust. It offers a look at the current state of trust and privacy, including a comprehensive overview of both research and practical applications. It shows the latest state of knowledge on the topic and will be of interest to researchers, students at an advanced level, and academics, in the fields of business ethics, entrepreneurship, management of technology and innovation, marketing, and information management. Practitioners can also use the book as a toolbox to improve their understanding and promote opportunities related to building social media trust while taking into consideration of privacy issues.

Trust is important – it influences new technologies adoption and learning, enhances using social media, new technologies, IoT, and blockchain, and it contributes to the practical implementations of cybersecurity policy in organizations. This edited research volume examines the main issues and challenges associated with privacy and trust on social media in a manner relevant to both practitioners and scholars. Readers will gain knowledge across disciplines on trust and related concepts, theoretical underpinnings of privacy issues and trust on social media, and empirically-validated trust-building practice on social media. Social Media, Privacy Issues and Trust-building aims to bring together the theory and practice of social media, privacy issues, and trust. It offers a look at the current state of trust and privacy, including a comprehensive overview of both research and practical applications. It shows the latest state of knowledge on the topic and will be of interest to researchers, students at an advanced level, and academics, in the fields of business ethics, entrepreneurship, management of technology and innovation, marketing, and information management. Practitioners can also use the book as a toolbox to improve their understanding and promote opportunities related to building social media trust while taking into consideration of privacy issues.

Trust in communication and leadership is the key to success in business. This book presents and discusses the main issues and challenges posed by communication, leadership, and trust. The first part of the book describes the communication and trust issues, the second part presents the role of trust in leadership, and the third part describes different examples of implementing trust to organizations. Readers will gain from this book theoretical and practical knowledge of communication, leadership, and trust; empirically validated practice regarding trust and its related concepts; and a novel approach for addressing this topic. This book can be used as a toolbox to improve understanding and opportunities related to building trust in organizations and will be especially valuable for students and researchers in the fields of leadership, organizational communication, business ethics, and trust research.

Trust in communication and leadership is the key to success in business. This book presents and discusses the main issues and challenges posed by communication, leadership, and trust. The first part of the book describes the communication and trust issues, the second part presents the role of trust in leadership, and the third part describes different examples of implementing trust to organizations. Readers will gain from this book theoretical and practical knowledge of communication, leadership, and trust; empirically validated practice regarding trust and its related concepts; and a novel approach for addressing this topic. This book can be used as a toolbox to improve understanding and opportunities related to building trust in organizations and will be especially valuable for students and researchers in the fields of leadership, organizational communication, business ethics, and trust research.

In a turbulent environment, companies face disruptive events and must build organisational resilience in order to thrive. This unique book offers new, cutting-edge research on how trust can build and develop resilience. The authors combine theoretical and empirical perspectives on the two issues of trust and organisational resilience in an environment that is difficult to predict. The authors firstly discuss the challenges the turbulent environment poses before exploring the influence of trust and providing practical case studies on topics such as brand trust, dynamic capabilities and business models. Examples are drawn from high-growth enterprises demonstrating first-hand how organisations that develop trust have survived turbulent conditions. This novel book is the first to combine the two disciplines of trust and resilience and will be a valuable reference for researchers and upper level students of strategic management and crisis management in particular.

In a turbulent environment, companies face disruptive events and must build organisational resilience in order to thrive. This unique book offers new, cutting-edge research on how trust can build and develop resilience. The authors combine theoretical and empirical perspectives on the two issues of trust and organisational resilience in an environment that is difficult to predict. The authors firstly discuss the challenges the turbulent environment poses before exploring the influence of trust and providing practical case studies on topics such as brand trust, dynamic capabilities and business models. Examples are drawn from high-growth enterprises demonstrating first-hand how organisations that develop trust have survived turbulent conditions. This novel book is the first to combine the two disciplines of trust and resilience and will be a valuable reference for researchers and upper level students of strategic management and crisis management in particular.

This research volume aims at outlining the substantial role of information asymmetry in agri-food chains and how building trust and mitigating this problem could enhance the performance of these chains. The supply chain covers a systemic sequence of linked companies with material and information exchange. Sharing information about capabilities, inventories, and needs is vital to streamline channels, reduce uncertainty, and enhance performance, but economic agents may be reluctant due to opportunism. Information asymmetry can cause problems in quality assurance and distort the supply chain's functioning. Building trust is crucial, and solutions include guarantees, standards, licensing, and hybrid governance. Trust and Supply Chains: Information Asymmetry in the Agri-Food Sector is based on real-world examples and case studies from the agri-food industry (cheese, apples, pasta and bakery, beef, organic products, and more), providing practical solutions to building trust and sharing information. It offers academics, practitioners, and advanced students a comprehensive overview of the various aspects of information asymmetry and trust in agri-food supply chains.

In the dynamic landscape of the digital era, where interactions span from the personal touch of face-to-face conversations to the vast, interconnected world of the internet, understanding trust has never been more crucial. Trust in Social and Business Relations: Theory and Practice provides a groundbreaking exploration of the multifaceted nature of trust in our modern society.This insightful book navigates the reader through the intricate web of trust in digital and traditional contexts. Across its four compelling parts, the book examines the evolution of human relations in the digital age, investigates the role of trust in various social and business scenarios, explores the dynamics of trust in specific industries, and discusses the broader implications of trust in national and international spheres.With contributions from esteemed academics and industry experts around the globe, this book delves into pressing issues such as the impact of social media on business relationships, the challenges of romantic connections in cyberspace, and the evolving trust dynamics in industries like mobile payments and smart hotels. It also tackles significant themes like trust in government, the nuances of international business negotiations, and the emerging trust paradigms in smart city-port-maritime nexus.The book is not just an academic exploration; it's a vital resource for business professionals, policymakers, and anyone interested in the complexities of trust in our interconnected world. It offers a unique blend of theoretical insights and practical perspectives, making it an indispensable guide for navigating the challenges and opportunities of building trust in the digital age. This book is a must-read for those seeking to understand the delicate balance of trust in the tapestry of modern human relationships.

Trust and Artificial Intelligence: Development and Application of AI Technology explores the crucial role of trust in the development and application of artificial intelligence (AI) technology. The book discusses the challenges and opportunities associated with building trust in AI systems and highlights the importance of transparency, accountability, and ethics in creating trustworthy AI. Drawing on the latest research and case studies, the book provides valuable insights and practical strategies for building trust in AI that can be applied by developers, policymakers, and end-users. It is a must-read for anyone interested in the intersection of technology and society and the future of artificial intelligence.Across its two distinct sections, the book delves deep into both theoretical frameworks and real-world applications. Section I, "Trust in Artificial Intelligence Technology," comprises 12 insightful chapters, each shedding light on different aspects of trust in AI. From ethical considerations and the credibility of AI systems to the intricacies of blockchain technology and digital therapists, the book offers a kaleidoscope of perspectives, showcasing how trust shapes and is shaped by AI advancements. Section II, "Trust in Artificial Intelligence Technology Applications," extends the discourse to practical implications and case studies. With 12 additional chapters, it scrutinizes the impact of AI on diverse sectors such as healthcare, agriculture, the labor market, and online shopping. It contemplates the trust dynamics in neural networks, public sector AI, and the burgeoning field of last-mile logistics.The book is more than just an academic text; it is a vital conversation starter in the ever-evolving discourse of AI. It challenges us to rethink our relationship with technology, underlining the critical role of trust in harnessing the full potential of AI for a better, more efficient, and ethically sound future.

Trust and Artificial Intelligence: Development and Application of AI Technology explores the crucial role of trust in the development and application of artificial intelligence (AI) technology. The book discusses the challenges and opportunities associated with building trust in AI systems and highlights the importance of transparency, accountability, and ethics in creating trustworthy AI. Drawing on the latest research and case studies, the book provides valuable insights and practical strategies for building trust in AI that can be applied by developers, policymakers, and end-users. It is a must-read for anyone interested in the intersection of technology and society and the future of artificial intelligence.Across its two distinct sections, the book delves deep into both theoretical frameworks and real-world applications. Section I, "Trust in Artificial Intelligence Technology," comprises 12 insightful chapters, each shedding light on different aspects of trust in AI. From ethical considerations and the credibility of AI systems to the intricacies of blockchain technology and digital therapists, the book offers a kaleidoscope of perspectives, showcasing how trust shapes and is shaped by AI advancements. Section II, "Trust in Artificial Intelligence Technology Applications," extends the discourse to practical implications and case studies. With 12 additional chapters, it scrutinizes the impact of AI on diverse sectors such as healthcare, agriculture, the labor market, and online shopping. It contemplates the trust dynamics in neural networks, public sector AI, and the burgeoning field of last-mile logistics.The book is more than just an academic text; it is a vital conversation starter in the ever-evolving discourse of AI. It challenges us to rethink our relationship with technology, underlining the critical role of trust in harnessing the full potential of AI for a better, more efficient, and ethically sound future.

This research volume aims at outlining the substantial role of information asymmetry in agri-food chains and how building trust and mitigating this problem could enhance the performance of these chains. The supply chain covers a systemic sequence of linked companies with material and information exchange. Sharing information about capabilities, inventories, and needs is vital to streamline channels, reduce uncertainty, and enhance performance, but economic agents may be reluctant due to opportunism. Information asymmetry can cause problems in quality assurance and distort the supply chain's functioning. Building trust is crucial, and solutions include guarantees, standards, licensing, and hybrid governance. Trust and Supply Chains: Information Asymmetry in the Agri-Food Sector is based on real-world examples and case studies from the agri-food industry (cheese, apples, pasta and bakery, beef, organic products, and more), providing practical solutions to building trust and sharing information. It offers academics, practitioners, and advanced students a comprehensive overview of the various aspects of information asymmetry and trust in agri-food supply chains.

In the dynamic landscape of the digital era, where interactions span from the personal touch of face-to-face conversations to the vast, interconnected world of the internet, understanding trust has never been more crucial. Trust in Social and Business Relations: Theory and Practice provides a groundbreaking exploration of the multifaceted nature of trust in our modern society.This insightful book navigates the reader through the intricate web of trust in digital and traditional contexts. Across its four compelling parts, the book examines the evolution of human relations in the digital age, investigates the role of trust in various social and business scenarios, explores the dynamics of trust in specific industries, and discusses the broader implications of trust in national and international spheres.With contributions from esteemed academics and industry experts around the globe, this book delves into pressing issues such as the impact of social media on business relationships, the challenges of romantic connections in cyberspace, and the evolving trust dynamics in industries like mobile payments and smart hotels. It also tackles significant themes like trust in government, the nuances of international business negotiations, and the emerging trust paradigms in smart city-port-maritime nexus.The book is not just an academic exploration; it's a vital resource for business professionals, policymakers, and anyone interested in the complexities of trust in our interconnected world. It offers a unique blend of theoretical insights and practical perspectives, making it an indispensable guide for navigating the challenges and opportunities of building trust in the digital age. This book is a must-read for those seeking to understand the delicate balance of trust in the tapestry of modern human relationships.

Digital transformation is a promising way to increase the possibilities and effectiveness of public organizations, but the implementation of digital technologies alone does not bring value. It is vital to convince and motivate people to use new ways of public services delivery and it is necessary to trust both public institutions and new technologies. Digital trust is considered a key determinant of acceptance of digital technologies, leading to their effective use and creation of innovative solutions. However, little is known about creating and using trust as a driving force of digital transformation. In this approach, trust is not only a motivating factor to use digital technologies but also a trigger for changes in the action strategy. In this book, trust is analyzed from this perspective. The authors present the importance of digital trust, as well as its evolving nature manifested along with the progress of digital transformation. Offering both theoretical and practical insights, this volume will add value to trust theory and digital governance theory by indicating the importance of organizational trust and the ways of its use in the development of public service delivery processes and performance based on digital transformation. It will be of interest to researchers, academics, professionals, and advanced students in the fields of public management, innovation, ethics, and organizational studies.

Digital transformation is a promising way to increase the possibilities and effectiveness of public organizations, but the implementation of digital technologies alone does not bring value. It is vital to convince and motivate people to use new ways of public services delivery and it is necessary to trust both public institutions and new technologies. Digital trust is considered a key determinant of acceptance of digital technologies, leading to their effective use and creation of innovative solutions. However, little is known about creating and using trust as a driving force of digital transformation. In this approach, trust is not only a motivating factor to use digital technologies but also a trigger for changes in the action strategy. In this book, trust is analyzed from this perspective. The authors present the importance of digital trust, as well as its evolving nature manifested along with the progress of digital transformation. Offering both theoretical and practical insights, this volume will add value to trust theory and digital governance theory by indicating the importance of organizational trust and the ways of its use in the development of public service delivery processes and performance based on digital transformation. It will be of interest to researchers, academics, professionals, and advanced students in the fields of public management, innovation, ethics, and organizational studies.

Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance.The benefits for readers of this book lie in several aspects: knowledge of corporate brand management, brand heritage and related concepts, theoretical and practical foundations of brand management and brand heritage, and empirically supported research on the relationship among brand heritage, brand management practices, antecedents, and outcomes of heritage-based corporate brand management.This book consists of two parts. The first part provides a literature review and theoretical and practical background on brand heritage, its antecedents and outcomes, brand management approaches, and heritage-based corporate brand management. The second part presents the results of an empirical study as structural equation modeling to establish the relationship among brand heritage, corporate brand management practices, antecedents (brand history, culture, identity, and authenticity), and outcomes of heritage-based corporate brand management (brand trust, brand equity, and performance). In addition, the book includes 31 case studies of well-known heritage brands presenting their history, marketing communications, development, and positioning strategies.The benefit for managers is the presentation of terms and specific tools related to corporate brand management in the market and customer outcomes.

Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance.The benefits for readers of this book lie in several aspects: knowledge of corporate brand management, brand heritage and related concepts, theoretical and practical foundations of brand management and brand heritage, and empirically supported research on the relationship among brand heritage, brand management practices, antecedents, and outcomes of heritage-based corporate brand management.This book consists of two parts. The first part provides a literature review and theoretical and practical background on brand heritage, its antecedents and outcomes, brand management approaches, and heritage-based corporate brand management. The second part presents the results of an empirical study as structural equation modeling to establish the relationship among brand heritage, corporate brand management practices, antecedents (brand history, culture, identity, and authenticity), and outcomes of heritage-based corporate brand management (brand trust, brand equity, and performance). In addition, the book includes 31 case studies of well-known heritage brands presenting their history, marketing communications, development, and positioning strategies.The benefit for managers is the presentation of terms and specific tools related to corporate brand management in the market and customer outcomes.

Trust, Sustainability, and Resilience: Management and Consumer Perspectives offers a comprehensive exploration of the key concepts shaping today’s world. This book examines the complex relationship between trust, sustainability, and resilience across various domains, providing insights into their significant implications for both organizations and consumers. Readers will gain a deeper understanding of the theoretical foundations and practical applications of these concepts from both management and consumer perspectives. Structured into two parts: the first part explores management perspectives, highlighting key issues and strategies, while the second part delves into consumer perspectives, examining the role of trust, sustainability, and resilience in shaping consumer behavior and preferences. This book is essential reading for academics, researchers, and practitioners interested in the intersection of trust, sustainability, and resilience. It provides valuable guidance for business leaders and policymakers seeking to integrate these principles into organizational strategies. Consumers and individuals interested in sustainable practices and responsible consumption will also find this book insightful. Whether studying management, environmental stewardship, or social sciences, this book offers a multidisciplinary approach to understanding and implementing trust, sustainability, and resilience principles for a better tomorrow.