Wiley Event Management Series – serie
Visar alla böcker i serien Wiley Event Management Series. Handla med fri frakt och snabb leverans.
11 produkter
Professional Event Coordination
Av Julia Rutherford Silvers, Joe Goldblatt
Inbunden, 2012
862 kr
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A must-have resource for every event planner, manager, caterer, and student, this in-depth guide covers all aspects of the event planning process. Written by expert event manager Julia Rutherford Silvers, the book outlines the tools and strategies to effectively procure, organize, implement, and …
Complete Guide to Greener Meetings and Events
Inbunden, 2011
1147 kr
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While there are many reasons to incorporate sustainable practices into meetings and events, including saving costs and resources, protecting the environment, improving social issues, doing business more efficiently and effectively and attracting new audiences, the number one reason to go green is …
Event Marketing
How to Successfully Promote Events, Festivals, Conventions, and Expositions
Inbunden, 2012
1181 kr
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A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere—in the U.S. alone, there are more than 2,500 music …
Guide to Successful Destination Management
Inbunden, 2004
1399 kr
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* The first complete book on the subject of destination management.* Authored by the leading association of destination managers.* Includes the Association of Destination Management Executives (ADME)'s Accepted Practices and Guidelines.
Corporate Event Project Management
Av William O'Toole, Phyllis Mikolaitis
Inbunden, 2002
1181 kr
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Corporate events require careful planning, scheduling, and control--all basic principles of project management. This book, part of the Wiley Events Management Series, guides students through the steps for planning a corporate event.
Ethics and Corporate Social Responsibility in the Meetings and Events Industry
Av Elizabeth V. Henderson, Mariela McIlwraith
Inbunden, 2012
1236 kr
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Ethics and Corporate Social Responsibility in the Meetings and Events Industry is a comprehensive roadmap that prepares event professionals for the economic, environmental, and social challenges ahead, and transforms the industry for the long run. This timely text inspires us to view Corporate …
Special Events
The Brave New World for Bolder and Better Live Events, EMEA Edition
Av Seungwon Shawn Lee, Joe Goldblatt
Häftad, 2021
670 kr
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Recent years have seen dramatic changes to the events industry. The influence of social media and global communications technology, increased focus on environmental sustainably and social responsibility, and changes to the economic and cultural landscape have driven rapid expansion and increased …
Sports Event Management and Marketing Playbook
Av Frank Supovitz, Robert Goldwater
Inbunden, 2024
1182 kr
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Authoritative and accessible textbook on how to successfully plan and execute live sports events, with helpful learning aids included throughout This Third Edition of The Sports Event Management and Marketing Playbook is a timely and practical guide on how to successfully plan and deliver live …
Strategic Communication in Event Planning for Corporations, Nonprofits, and Individuals
Av Sheri Dean Parmelee, Clark F. Greer m. fl.
Häftad, 2025
866 kr
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A Practical Guide to Strategic Communication in Event Planning for Modern Organizations and Individuals Strategic Communication in Event Planning for Corporations, Nonprofits, and Individuals is a modern, comprehensive guide to the full lifecycle of event planning, from pre-event analysis to …
Banquet and Catering Management
Häftad, 2026
703 kr
Kommande
Provides a practical guide to planning, executing, and managing successful banquet and catering eventsBanquet and catering operations are one of the most dynamic and complex areas of the hospitality industry. To understand how venues operate, how teams collaborate, and how events are seamlessly …
Sports Event Management and Marketing Playbook
Av Frank Supovitz, Robert Goldwater m. fl.
Inbunden, 2014
761 kr
Tillfälligt slut
As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read …
