Work Smarter Series – serie
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6 produkter
6 produkter
Häftad, Engelska, 2025
166 kr
Skickas inom 5-8 vardagar
'An invaluable, refreshing return to the essentials of marketing - a great and useful read'Sophie Devonshire, CEO of The Marketing SocietyWhether you're in a huge business, a start-up or have a side-hustle, marketing matters. 'Strength of brand/marketing' is most frequently cited by business analysts (at 79%) as critical to a firm's success.But marketing is in a state of chaos. Most people with marketing in their job title have never studied it. Meanwhile, in too many media posts and agencies, pseudo-experts cherry-pick opinions and peddle marketing misinformation to give a snake-oil pitch that marketing is all about keeping up with change.Grasping marketing shouldn't induce scepticism, fear or confusion. Mark Palmer acts as your trusted and experienced guide, demystifying the jargon, cutting through the clutter and helping you navigate your own refreshing journey towards what smarter and better marketing can be.The 'Work Smarter' series provides shortcuts, tips and life-hacks for the development of essential business skills. The books bring together accomplished industry experts who have learned their trades at the coalface. They teach the skills ambitious businesspeople need in order to tip the playing field in their favour. It is the pirate equivalent of business advice; the antidote to conventional wisdom; 'smarter' practice over 'best practice'.
Häftad, Engelska, 2025
166 kr
Skickas inom 5-8 vardagar
'A masterclass in the art of pitching, filled with insights from two of the best experts in the field.' - Kath Easthope, Co-founder of BoardwaveYou're pitching more than you think. At work. At home. In meetings. In emails.It's not just about getting a 'yes'. It's about earning belief. About getting others on board.Whether you're speaking to a client, an investor or a room full of decision-makers, this book helps you pitchwithout pretending, sell without selling out, and win the kind of 'yes' that means something.You'll find smart tools, step-by-step guides and practical checklists to help you prepare, present andpersuade - your way.No jargon. No fluff. Just honest persuasion that works.The Work Smarter series:Our books provide shortcuts, tips and life-hacks for the development of essential business skills. The books bring together accomplished industry experts who have learned their trades at the coalface. They teach the skills ambitious businesspeople need in order to tip the playing field in their favour. It is the pirate equivalent of business advice; the antidote to conventional wisdom; 'smarter' practice over 'best practice'.
Häftad, Engelska, 2024
157 kr
Skickas inom 5-8 vardagar
Ditch the scripts and tricks for a smarter approachKirk Kinnell is a hostage negotiator and counter-terrorism expert with decades of experience. Jim Houghton has conducted complex M&A deals worth hundreds of millions. Despite their dramatically different backgrounds, they share the philosophy that negotiation is not a zero-sum game and that trust, integrity and fairness are essential to achieving a successful outcome.This book combines their vast knowledge to show you how to prepare for and conduct negotiations in almost any environment. What holds true for ending a siege or keeping a hostage alive could be the key to getting your toddler off to bed or agreeing a pay rise with your boss. Their invaluable advice will help you be resourceful and calm amid the stress and volatility of real-world negotiations.In business, this equates to winning repeat business and making more profit. In our personal lives, it means family harmony and better communities. If you are booking a wedding caterer or finding a builder for that long hoped-for renovation, it means seeing eye to eye and helping everyone get what they need on terms acceptable to them. And in hostage situations, it means saving lives. These techniques work at the highest level, and they will work for any situation you might face.The Work Smarter series:The 'Work Smarter' series of books provide shortcuts, tips and life-hacks for the development of essential business skills. The books bring together accomplished industry experts who have learned their trades at the coalface. They teach the skills ambitious businesspeople need in order to tip the playing field in their favour. It is the pirate equivalent of business advice; the antidote to conventional wisdom; 'smarter' practice over 'best practice'.
Häftad, Engelska, 2024
166 kr
Skickas inom 5-8 vardagar
Fact: most people would rather die than present in public. According to the National Institute of Mental Health, 75% of people rank fear of speaking in public as their number-one fear. In second place: death. For many people, presenting arouses fear of failure, of forgetting their content, of appearing nervous, of being ignored or judged by their audience, of encountering the unexpected, of technology, of going on too long or drying up. And too many presentations are lifeless, pointless and go on far too long. Yet the ability to stand up and give a presentation, a speech, a lesson or a toast in a way that captures your audience's attention and actually makes them think, feel or do something as a result is one of the most effective ways to stand out at work and in life. This book is a shortcut to making you shine on stage when you are under the spotlight or presenting on screen. It is a supremely practical guide to giving presentations that will take away the fear factor by providing the tips, techniques and tools to create and deliver presentations you'll enjoy giving and your audience will want to hear. Think of it as a friendly and experienced coach who can help you focus on the things that really make the difference in presenting so you can project the real you to the world in a way that feels comfortable and smart.The Work Smarter series:Our books provide shortcuts, tips and life-hacks for the development of essential business skills. The books bring together accomplished industry experts who have learned their trades at the coalface. They teach the skills ambitious businesspeople need in order to tip the playing field in their favour. It is the pirate equivalent of business advice; the antidote to conventional wisdom; 'smarter' practice over 'best practice'.
Häftad, Engelska, 2024
166 kr
Skickas inom 5-8 vardagar
Some people are born with a natural 'go-get-'em' approach. For most of us, however, selling does not come naturally. This book demystifies the art of getting people to buy - whether it is as simple as convincing your friends to agree to your restaurant recommendation, or as complex as getting people to buy your million- dollar proposal at work.The book is a toolkit for self-exploration, analysis, learning and action plan development framed in a 5-week programme for building your unique sales self. Setting a clear objective for every week, it takes the reader through a simple 5-step programme: - Setting the foundation: the main principles of sales- Rational aspects of sales - Emotional aspects of sales - Connecting the dots: closuring and continuation of the sales cycle - Creating your personalised action plan and toolbox with aide memoires, frameworks and life hacks to use every dayEach chapter concludes with a summary of do's and don'ts. The last chapter includes practical tools for analysing and planning your own self-development and business development. It will accelerate your understanding of and ability to sell by raising both your self-awareness and selling self-confidence.The 'Work Smarter' series:Our books provide shortcuts, tips and life-hacks for the development of essential business skills. The books bring together accomplished industry experts who have learned their trades at the coalface. They teach the skills ambitious businesspeople need in order to tip the playing field in their favour. It is the pirate equivalent of business advice; the antidote to conventional wisdom; 'smarter' practice over 'best practice'.
Häftad, Engelska, 2025
166 kr
Skickas inom 5-8 vardagar
'In a world full of leadership advice, this book gives new managers what they actually need: practical tools, clarity of vision and the courage to lead their own way.' - David Ponzo, Louis Vuitton Chief Commercial Officer'This book is the perfect starting point for new managers... A thoughtful, motivating guide that helps you move from 'I don't know what I don't know' to a place of curiosity, clarity and growth. Highly recommended.' - Max Braverman, Managing Director at Google Middle East and Northern Africa'While reading this book, I couldn't help but wish I had come across it 20 years ago... This book not only helps avoid the common pitfalls of early leadership, but also inspires a more conscious, thoughtful path into management. It's a truly timely and much-needed guide.' - Evgeniya Brodskaya, Director of Ecosystem at GoogleSo, you've got the title - now what?Becoming a manager doesn't come with a user manual -most people are left improvising their way throughthe role without any real training or support. Whether you're leading a team for the first time or still feel like an imposter in a job you've held for a while, this book is your practical, compassionate companion.Author, leadership coach and former Google director Maria Duthoit breaks the journey into five clear missions that cut through the noise. You'll learn how to shift from expert to people leader, tackle difficult conversations with confidence, coach and grow your team, hire and fire wisely and navigate the bigger picture - from managing upwards to office politics. Most of all, you'll be encouraged to find your own style, instead of copying others or trying to 'get it right'.This isn't another list of best practices. It's a thoughtful, funny and deeply human guide to making sense of leadership on your own terms - and actually enjoying the journey.'This book is a brilliant guide for your first steps into management - honest, practical, and written with warmth and a light touch... Grounded in real human dynamics and refreshingly free of generic leadership advice, it offers the clarity, tools, and support I wish every new manager had.' - Anastasia Mikhalina, Global Talent Acquisition Director at L'Oreal'A practical playbook for new leaders. From 'setting OKRs' to 'addressing limiting beliefs', powerful frameworks that I personally discovered first hand at Google and Meta over the years are re-introduced. And rightly so! Highly recommended.' - Clement Schvartz, Country Managing Director Europe, Board Member at PinterestThe 'Work Smarter' series provides shortcuts, tips and life-hacks for the development of essential business skills. The books bring together accomplished industry experts who have learned their trades at the coalface. They teach the skills ambitious businesspeople need in order to tip the playing field in their favour. It is the pirate equivalent of business advice; the antidote to conventional wisdom; 'smarter' practice over 'best practice'.