Dr Robert Lustig has spent the past sixteen years treating childhood obesity and studying the effects of sugar on the central nervous system and metabolism. He is the Director of the UCSF Weight Assessment for Teen and Child Health Program and also a member of the Obesity Task Force of the Endocrine Society.

A top ten New York Times bestseller 'This important book could finally push you to shed those extra pounds, if not save your life' Evening Standard 'A fascinating new book' Daily Mail 'Fascinating and topical.' Daily Express 'His lucid and well-informed analysis should help inform the debate on this ever-expanding problem.' Sunday Times 'Lustig explains the biochemistry of metabolism, and the vicious cycle of obesity, with patient clarity' Guardian 'Lustig offers way that we can help ourselves and improve our health ... but his chief aim is a new regulatory climate' Telegraph 'Crammed full of hard-hitting insights that may shock the reader into immediate dieter change (and it did me)' Barbara J King, TLS 'The best book I've read on the relationship between diet and health.' Dr Andrew Weil 'Lustig has all the shocking facts at his finger tips, but he also has strategies to help us wean ourselves off the white stuff ... the book to get your new year off to a virtuous start' The Guardian, 'Food Books of the Year'

Dr Robert Lustig has spent the past sixteen years treating childhood obesity and studying the effects of sugar on the central nervous system and metabolism. He is the Director of the UCSF Weight Assessment for Teen and Child Health Program and also a member of the Obesity Task Force of the Endocrine Society.

A top ten New York Times bestseller 'This important book could finally push you to shed those extra pounds, if not save your life' Evening Standard 'A fascinating new book' Daily Mail 'Fascinating and topical.' Daily Express 'His lucid and well-informed analysis should help inform the debate on this ever-expanding problem.' Sunday Times 'Lustig explains the biochemistry of metabolism, and the vicious cycle of obesity, with patient clarity' Guardian 'Lustig offers way that we can help ourselves and improve our health ... but his chief aim is a new regulatory climate' Telegraph 'Crammed full of hard-hitting insights that may shock the reader into immediate dieter change (and it did me)' Barbara J King, TLS 'The best book I've read on the relationship between diet and health.' Dr Andrew Weil 'Lustig has all the shocking facts at his finger tips, but he also has strategies to help us wean ourselves off the white stuff ... the book to get your new year off to a virtuous start' The Guardian, 'Food Books of the Year'

Dr Robert Lustig has spent the past sixteen years treating childhood obesity and studying the effects of sugar on the central nervous system and metabolism. He is the Director of the UCSF Weight Assessment for Teen and Child Health Program and also a member of the Obesity Task Force of the Endocrine Society.

A top ten New York Times bestseller 'This important book could finally push you to shed those extra pounds, if not save your life' Evening Standard 'A fascinating new book' Daily Mail 'Fascinating and topical.' Daily Express 'His lucid and well-informed analysis should help inform the debate on this ever-expanding problem.' Sunday Times 'Lustig explains the biochemistry of metabolism, and the vicious cycle of obesity, with patient clarity' Guardian 'Lustig offers way that we can help ourselves and improve our health ... but his chief aim is a new regulatory climate' Telegraph 'Crammed full of hard-hitting insights that may shock the reader into immediate dieter change (and it did me)' Barbara J King, TLS 'The best book I've read on the relationship between diet and health.' Dr Andrew Weil 'Lustig has all the shocking facts at his finger tips, but he also has strategies to help us wean ourselves off the white stuff ... the book to get your new year off to a virtuous start' The Guardian, 'Food Books of the Year'