A Strategic Nature

Public Relations and the Politics of American Environmentalism

AvMelissa Aronczyk,Maria I. Espinoza

Häftad, Engelska, 2022

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Beskrivning

A look at how public relations has dominated public understanding of the natural environment for over one hundred years.In A Strategic Nature, Melissa Aronczyk and Maria I. Espinoza examine public relations as a social and political force that shapes both our understanding of the environmental crises we now face and our responses to them. Drawing on in-depth interviews, ethnography, and archival research, Aronczyk and Espinoza document the evolution of PR techniques to control public perception of the environment since the beginning of the twentieth century. More than spin or misinformation, PR affects how institutions and individuals conceptualize environmental problems -- from conservation to coal mining to carbon credits. Revealing the linkages of professional strategists, information politics, and environmental standards, A Strategic Nature shows how public relations restricts alternative paths to a sustainable climate future.

Produktinformation

Utgivningsdatum:2022-04-01
Mått:157 x 234 x 23 mm
Vikt:454 g
Format:Häftad
Språk:Engelska
Antal sidor:320
Förlag:OUP USA
ISBN:9780190055356
Utmärkelser:Winner, Roderick P. Hart Outstanding Book Award in Political Communication, National Communication Association Winner, 2022 Outstanding Book PRIDE Award, Public Relations Division, NCA

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Mer om författaren

Melissa Aronczyk is an associate professor at Rutgers University in the School of Communication & Information. She is the author of Branding the Nation: The Global Business of National Identity (Oxford 2013). Maria I. Espinoza is a PhD candidate in the Sociology department at Rutgers University.

Recensioner i media

Diverse and sometimes contending perspectives inform the book's seven chapters, each one examining a significant historical moment in the development of the American environmental movement from the early 20th century to the present.

Innehållsförteckning

List of Figures and TablesList of AbbreviationsAcknowledgments Introduction: Public Relations and Its Problems1. Seeing Like a Publicist: How the Environment became an Issue2. Bringing the Outside In: Managing Industry's "External Environment"3. Environment, Energy, Economy: The Campaign for Balance4. PR for the Public Interest: The Rule of Reason and the Hazards of Environmental Consensus5. Sustainable Communication™: Green PR and the Export of Corporate Environmentalism6. The Climate of Publicity: Climate Advocates and the Compromise of PR7. "Shared Value": Promoting Climate Change for Data WorldsConclusion: We're Supposed to Be Engaging Notes ReferencesAppendix 1. Interviews and Observation SitesAppendix 2. E. Bruce Harrison Company, List of Clients, 1973-1997 Index