Amar Bhidé is Professor of Health Policy at Columbia University's Mailman School of Public Health and Professor of Business Emeritus at Tufts University's Fletcher School of Law and Diplomacy. He has researched and taught about innovation, entrepreneurship, and finance for over three decades. Bhidé is a member of the Council on Foreign Relations, a founding member of the Center on Capitalism and Society at Columbia, and a founding editor of Capitalism and Society. He is the author of A Call for Judgment: Sensible Finance for a Dynamic Economy; The Venturesome Economy: How Innovation Sustains Prosperity in a More Connected World; The Origin and Evolution of New Businesses; and Of Politics and Economic Reality. He has written numerous articles for the Harvard Business Review; The Wall Street Journal; The New York Times; the Financial Times; and Project Syndicate.

[Frank] Knight has been forgotten or misconstrued repeatedly over the past century. A new book by the scholar Amar Bhidé brings back his original insights and dares to try to improve upon them mostly by extending them into realms that Knight didnt consider, such as the persuasive techniques that entrepreneurs use to overcome the uncertainty felt by investors, customers and partners.

• Preface Part I: Invitation to the Voyage 1. The Offering 2. Uncertainty as Doubt 3. Conjectures about Justification 4. Applications to Enterprise Part II: Formidable Obstacles, Forgotten Beacons 5. Frank Knight: The Spark That Did Not Ignite 6. Practically Omniscient Microeconomics 7. Imperfect Market Theories: Realism without Fallibility 8. John Maynard Keynes: Help to Distraction 9. Herbert Simon: Faded Guiding Star 10. Daniel Ellsberg's Ambiguity: A Simplifying Side Trip 11. Kahneman and Tversky: Gaining Acceptance, Dropping Uncertainty 12. Richard Thaler & Co.: Building the New Behavioral Boomtowns Part III: The Specialization of Enterprise 13. Including Uncertainty: Recapitulation and Preview 14. "Bootstrapping" Improvised Startups 15. Calculating Capitalists: VCs and Angels Investors 16. The Evolution of Dynamic Bureaucracies 17. The Dominions of Giants Part IV: Imaginative Discourse 18. The Aims of Discourse 19. The Devices of Discourse 20. Stories As Side Dishes 21. Spillovers from Popular Stories Part V: Coda 22. The Case for Widening AcknowledgmentsNotesReferencesIndex

Amar Bhidé is Professor of Health Policy at Columbia University's Mailman School of Public Health and Professor of Business Emeritus at Tufts University's Fletcher School of Law and Diplomacy. He has researched and taught about innovation, entrepreneurship, and finance for over three decades. Bhidé is a member of the Council on Foreign Relations, a founding member of the Center on Capitalism and Society at Columbia, and a founding editor of Capitalism and Society. He is the author of A Call for Judgment: Sensible Finance for a Dynamic Economy; The Venturesome Economy: How Innovation Sustains Prosperity in a More Connected World; The Origin and Evolution of New Businesses; and Of Politics and Economic Reality. He has written numerous articles for the Harvard Business Review; The Wall Street Journal; The New York Times; the Financial Times; and Project Syndicate.

[Frank] Knight has been forgotten or misconstrued repeatedly over the past century. A new book by the scholar Amar Bhidé brings back his original insights and dares to try to improve upon them mostly by extending them into realms that Knight didnt consider, such as the persuasive techniques that entrepreneurs use to overcome the uncertainty felt by investors, customers and partners.

• Preface Part I: Invitation to the Voyage 1. The Offering 2. Uncertainty as Doubt 3. Conjectures about Justification 4. Applications to Enterprise Part II: Formidable Obstacles, Forgotten Beacons 5. Frank Knight: The Spark That Did Not Ignite 6. Practically Omniscient Microeconomics 7. Imperfect Market Theories: Realism without Fallibility 8. John Maynard Keynes: Help to Distraction 9. Herbert Simon: Faded Guiding Star 10. Daniel Ellsberg's Ambiguity: A Simplifying Side Trip 11. Kahneman and Tversky: Gaining Acceptance, Dropping Uncertainty 12. Richard Thaler & Co.: Building the New Behavioral Boomtowns Part III: The Specialization of Enterprise 13. Including Uncertainty: Recapitulation and Preview 14. "Bootstrapping" Improvised Startups 15. Calculating Capitalists: VCs and Angels Investors 16. The Evolution of Dynamic Bureaucracies 17. The Dominions of Giants Part IV: Imaginative Discourse 18. The Aims of Discourse 19. The Devices of Discourse 20. Stories As Side Dishes 21. Spillovers from Popular Stories Part V: Coda 22. The Case for Widening AcknowledgmentsNotesReferencesIndex

Amar Bhidé is Professor of Health Policy at Columbia University's Mailman School of Public Health and Professor of Business Emeritus at Tufts University's Fletcher School of Law and Diplomacy. He has researched and taught about innovation, entrepreneurship, and finance for over three decades. Bhidé is a member of the Council on Foreign Relations, a founding member of the Center on Capitalism and Society at Columbia, and a founding editor of Capitalism and Society. He is the author of A Call for Judgment: Sensible Finance for a Dynamic Economy; The Venturesome Economy: How Innovation Sustains Prosperity in a More Connected World; The Origin and Evolution of New Businesses; and Of Politics and Economic Reality. He has written numerous articles for the Harvard Business Review; The Wall Street Journal; The New York Times; the Financial Times; and Project Syndicate.

[Frank] Knight has been forgotten or misconstrued repeatedly over the past century. A new book by the scholar Amar Bhidé brings back his original insights and dares to try to improve upon them mostly by extending them into realms that Knight didnt consider, such as the persuasive techniques that entrepreneurs use to overcome the uncertainty felt by investors, customers and partners.

• Preface Part I: Invitation to the Voyage 1. The Offering 2. Uncertainty as Doubt 3. Conjectures about Justification 4. Applications to Enterprise Part II: Formidable Obstacles, Forgotten Beacons 5. Frank Knight: The Spark That Did Not Ignite 6. Practically Omniscient Microeconomics 7. Imperfect Market Theories: Realism without Fallibility 8. John Maynard Keynes: Help to Distraction 9. Herbert Simon: Faded Guiding Star 10. Daniel Ellsberg's Ambiguity: A Simplifying Side Trip 11. Kahneman and Tversky: Gaining Acceptance, Dropping Uncertainty 12. Richard Thaler & Co.: Building the New Behavioral Boomtowns Part III: The Specialization of Enterprise 13. Including Uncertainty: Recapitulation and Preview 14. "Bootstrapping" Improvised Startups 15. Calculating Capitalists: VCs and Angels Investors 16. The Evolution of Dynamic Bureaucracies 17. The Dominions of Giants Part IV: Imaginative Discourse 18. The Aims of Discourse 19. The Devices of Discourse 20. Stories As Side Dishes 21. Spillovers from Popular Stories Part V: Coda 22. The Case for Widening AcknowledgmentsNotesReferencesIndex