Rupert Younger is the founder and director of Oxford University's Centre for Corporate Reputation and co-author of three books-The Reputation Game, The Activist Manifesto and Forked Tongues-and various academic articles and book chapters. He is a member of the Senior Common Rooms at Worcester College Oxford and St Antony's College Oxford. His views are regularly featured in major news outlets including the BBC, CNN, the Financial Times, and The Wall Street Journal. He co-founded FGS Global in 1994, is an ambassador for the international mine clearance charity The HALO Trust, and was appointed by HM Queen Elizabeth II as her High Sheriff of Hampshire for 2013-14.Anastasiya Zavyalova is an Associate Professor of strategic management and an Associate Dean for degree programs at the Jesse H. Jones Graduate School of Business, Rice University; an International Research Fellow at the Oxford University Centre for Corporate Reputation; and an Associate Editor at the Academy of Management Review. She received her Ph.D. in strategic management from the University of Maryland, Robert H. Smith School of Business. Her research focuses on socially responsible and irresponsible organisational actions that build, damage, and restore organisational social evaluations.

• Acknowledgements Part I - Introductions 1: Rupert Younger and Anastasiya Zavyalova: Introduction 2: Emma Cox and James Morris: Why Shaping Social Evaluations Is Now a Leadership Imperative Part II Social Evaluations Legitimacy 3: David L. Deephouse and Patrick Haack: Legitimacy Foundations 4: Natalie Eng, Emily Block, Royston Greenwood and Michael Lounsbury: Legitimacy Dynamics 5: Roger Parry: Legitimacy in Practice Status 6: Michael Jensen, Heeyon Kim and Bo Kyung Kim: Status Foundations 7: Amanda Sharkey and Balázs Kovács: Status Dynamics 8: Bob Wigley: Status in Practice Reputation 9: Scott Graffin and Farhan Iqbal: Reputation Foundations 10: Jonathan Bundy and Milo Wang: Reputation Dynamics 11: Roland Rudd and James Leviseur: Reputation In Practice Stigma 12: Madeline Toubiana and Trish Ruebottom: Stigma Foundations 13: Thomas Roulet and Paul Tracey: Stigma Dynamics 14: Tara Waite: Stigma in Practice Trust 15: Ashley Fulmer and Lisa van der Werff: Trust Foundations 16: Nicole Gillespie and Kurt Dirks: Trust Dynamics 17: Anne Simpson: Trust in Practice Celebrity 18: Jeffrey B. Lovelace and Abbie G. Oliver: Celebrity Foundations 19: Laura D'Oria and Mike Pfarrer: Celebrity Dynamics Part III - Foundational Drivers and Moderators 20: Samuel A. Mortimer and Alan D. Morrison: The Moral Dimension of Organisational Social Evaluations 21: Yuri Mishina, Maxine (Yinmiao) Yu and Sven Mikolon: Behavioural Signals 22: Daniel B. Sands and Joseph Porac: Categories and Social Evaluations 23: Ronald S. Burt and Sonja Opper: Evaluation in Network Context 24: Kimberly D. Elsbach and Ileana Stigliani: Organisational Identity and Corporate Values 25: Sue Dopson and Mark Fearn: Organisational Culture 26: Badri Zolfaghari and Farsan Madjdi: The Influence of Cultural Values on Social Evaluations 27: Thomas B. Lawrence and Nelson Phillips: Social-Symbolic Work and Organisational Social Evaluations 28: Alexander Rustler, Eero Vaara and Ana M. Aranda: The Role of Language and Communication in Shaping Social Evaluations: The Case of Discursive Legitimation Part IV New and Emerging Macro, Meso, and Micro Forces 29: Witold J. Henisz: Social Evaluations of Environmental, Social and Governance Issues 30: Timothy Werner: From User to Shaper: Firm Reputation and Business-Government Relations 31: Kishanthi Parella: Reputational Regulation: The Public Governance Functions of Reputation 32: Brayden G. King: Activism and Its Consequences for Social Evaluation 33: Marco Clemente and Laura Illia: Media and Social Media in Social Evaluations Research 34: Rhonda K. Reger, Niken Putri and Md Ziad Haidar: Social Media, Social Approval, and Social Disapproval 35: Naomi A. Gardberg, Patrick Haack and William Newburry: Measuring Up: The Challenges of Quantifying Social Evaluations 36: Michael Etter: The Role of Digital Platforms as Social Evaluation Intermediaries 37: Alex Murray and Vern L. Glaser: Artificial Intelligence and the Reshaping of Social Evaluations Part V Essays on Interrelationships 38: Donald Lange, Nicole Gillespie and Alex Bitektine: The Evaluator's Perspective: Understanding Valence Alignment in Organisational Evaluations 39: Timothy G. Pollock and Violina P. Rindova: The Alchemy of Social Evaluations: Increasing Value through Dynamic Transformations 40: Kisha Lashley, Ilaria Orlandi, Esin Bozdag, Lindsey Yonish and Cynthia E. Devers: Stigmatising Events and Their Relationships to Positive Social Evaluations Part VI Conclusions 41: Rupert Younger and Anastasiya Zavyalova: Concluding Thoughts

Rupert Younger is the founder and director of Oxford University's Centre for Corporate Reputation and co-author of three books-The Reputation Game, The Activist Manifesto and Forked Tongues-and various academic articles and book chapters. He is a member of the Senior Common Rooms at Worcester College Oxford and St Antony's College Oxford. His views are regularly featured in major news outlets including the BBC, CNN, the Financial Times, and The Wall Street Journal. He co-founded FGS Global in 1994, is an ambassador for the international mine clearance charity The HALO Trust, and was appointed by HM Queen Elizabeth II as her High Sheriff of Hampshire for 2013-14.Anastasiya Zavyalova is an Associate Professor of strategic management and an Associate Dean for degree programs at the Jesse H. Jones Graduate School of Business, Rice University; an International Research Fellow at the Oxford University Centre for Corporate Reputation; and an Associate Editor at the Academy of Management Review. She received her Ph.D. in strategic management from the University of Maryland, Robert H. Smith School of Business. Her research focuses on socially responsible and irresponsible organisational actions that build, damage, and restore organisational social evaluations.

• Acknowledgements Part I - Introductions 1: Rupert Younger and Anastasiya Zavyalova: Introduction 2: Emma Cox and James Morris: Why Shaping Social Evaluations Is Now a Leadership Imperative Part II Social Evaluations Legitimacy 3: David L. Deephouse and Patrick Haack: Legitimacy Foundations 4: Natalie Eng, Emily Block, Royston Greenwood and Michael Lounsbury: Legitimacy Dynamics 5: Roger Parry: Legitimacy in Practice Status 6: Michael Jensen, Heeyon Kim and Bo Kyung Kim: Status Foundations 7: Amanda Sharkey and Balázs Kovács: Status Dynamics 8: Bob Wigley: Status in Practice Reputation 9: Scott Graffin and Farhan Iqbal: Reputation Foundations 10: Jonathan Bundy and Milo Wang: Reputation Dynamics 11: Roland Rudd and James Leviseur: Reputation In Practice Stigma 12: Madeline Toubiana and Trish Ruebottom: Stigma Foundations 13: Thomas Roulet and Paul Tracey: Stigma Dynamics 14: Tara Waite: Stigma in Practice Trust 15: Ashley Fulmer and Lisa van der Werff: Trust Foundations 16: Nicole Gillespie and Kurt Dirks: Trust Dynamics 17: Anne Simpson: Trust in Practice Celebrity 18: Jeffrey B. Lovelace and Abbie G. Oliver: Celebrity Foundations 19: Laura D'Oria and Mike Pfarrer: Celebrity Dynamics Part III - Foundational Drivers and Moderators 20: Samuel A. Mortimer and Alan D. Morrison: The Moral Dimension of Organisational Social Evaluations 21: Yuri Mishina, Maxine (Yinmiao) Yu and Sven Mikolon: Behavioural Signals 22: Daniel B. Sands and Joseph Porac: Categories and Social Evaluations 23: Ronald S. Burt and Sonja Opper: Evaluation in Network Context 24: Kimberly D. Elsbach and Ileana Stigliani: Organisational Identity and Corporate Values 25: Sue Dopson and Mark Fearn: Organisational Culture 26: Badri Zolfaghari and Farsan Madjdi: The Influence of Cultural Values on Social Evaluations 27: Thomas B. Lawrence and Nelson Phillips: Social-Symbolic Work and Organisational Social Evaluations 28: Alexander Rustler, Eero Vaara and Ana M. Aranda: The Role of Language and Communication in Shaping Social Evaluations: The Case of Discursive Legitimation Part IV New and Emerging Macro, Meso, and Micro Forces 29: Witold J. Henisz: Social Evaluations of Environmental, Social and Governance Issues 30: Timothy Werner: From User to Shaper: Firm Reputation and Business-Government Relations 31: Kishanthi Parella: Reputational Regulation: The Public Governance Functions of Reputation 32: Brayden G. King: Activism and Its Consequences for Social Evaluation 33: Marco Clemente and Laura Illia: Media and Social Media in Social Evaluations Research 34: Rhonda K. Reger, Niken Putri and Md Ziad Haidar: Social Media, Social Approval, and Social Disapproval 35: Naomi A. Gardberg, Patrick Haack and William Newburry: Measuring Up: The Challenges of Quantifying Social Evaluations 36: Michael Etter: The Role of Digital Platforms as Social Evaluation Intermediaries 37: Alex Murray and Vern L. Glaser: Artificial Intelligence and the Reshaping of Social Evaluations Part V Essays on Interrelationships 38: Donald Lange, Nicole Gillespie and Alex Bitektine: The Evaluator's Perspective: Understanding Valence Alignment in Organisational Evaluations 39: Timothy G. Pollock and Violina P. Rindova: The Alchemy of Social Evaluations: Increasing Value through Dynamic Transformations 40: Kisha Lashley, Ilaria Orlandi, Esin Bozdag, Lindsey Yonish and Cynthia E. Devers: Stigmatising Events and Their Relationships to Positive Social Evaluations Part VI Conclusions 41: Rupert Younger and Anastasiya Zavyalova: Concluding Thoughts

Rupert Younger is the founder and director of Oxford University's Centre for Corporate Reputation and co-author of three books-The Reputation Game, The Activist Manifesto and Forked Tongues-and various academic articles and book chapters. He is a member of the Senior Common Rooms at Worcester College Oxford and St Antony's College Oxford. His views are regularly featured in major news outlets including the BBC, CNN, the Financial Times, and The Wall Street Journal. He co-founded FGS Global in 1994, is an ambassador for the international mine clearance charity The HALO Trust, and was appointed by HM Queen Elizabeth II as her High Sheriff of Hampshire for 2013-14.Anastasiya Zavyalova is an Associate Professor of strategic management and an Associate Dean for degree programs at the Jesse H. Jones Graduate School of Business, Rice University; an International Research Fellow at the Oxford University Centre for Corporate Reputation; and an Associate Editor at the Academy of Management Review. She received her Ph.D. in strategic management from the University of Maryland, Robert H. Smith School of Business. Her research focuses on socially responsible and irresponsible organisational actions that build, damage, and restore organisational social evaluations.

• Acknowledgements Part I - Introductions 1: Rupert Younger and Anastasiya Zavyalova: Introduction 2: Emma Cox and James Morris: Why Shaping Social Evaluations Is Now a Leadership Imperative Part II Social Evaluations Legitimacy 3: David L. Deephouse and Patrick Haack: Legitimacy Foundations 4: Natalie Eng, Emily Block, Royston Greenwood and Michael Lounsbury: Legitimacy Dynamics 5: Roger Parry: Legitimacy in Practice Status 6: Michael Jensen, Heeyon Kim and Bo Kyung Kim: Status Foundations 7: Amanda Sharkey and Balázs Kovács: Status Dynamics 8: Bob Wigley: Status in Practice Reputation 9: Scott Graffin and Farhan Iqbal: Reputation Foundations 10: Jonathan Bundy and Milo Wang: Reputation Dynamics 11: Roland Rudd and James Leviseur: Reputation In Practice Stigma 12: Madeline Toubiana and Trish Ruebottom: Stigma Foundations 13: Thomas Roulet and Paul Tracey: Stigma Dynamics 14: Tara Waite: Stigma in Practice Trust 15: Ashley Fulmer and Lisa van der Werff: Trust Foundations 16: Nicole Gillespie and Kurt Dirks: Trust Dynamics 17: Anne Simpson: Trust in Practice Celebrity 18: Jeffrey B. Lovelace and Abbie G. Oliver: Celebrity Foundations 19: Laura D'Oria and Mike Pfarrer: Celebrity Dynamics Part III - Foundational Drivers and Moderators 20: Samuel A. Mortimer and Alan D. Morrison: The Moral Dimension of Organisational Social Evaluations 21: Yuri Mishina, Maxine (Yinmiao) Yu and Sven Mikolon: Behavioural Signals 22: Daniel B. Sands and Joseph Porac: Categories and Social Evaluations 23: Ronald S. Burt and Sonja Opper: Evaluation in Network Context 24: Kimberly D. Elsbach and Ileana Stigliani: Organisational Identity and Corporate Values 25: Sue Dopson and Mark Fearn: Organisational Culture 26: Badri Zolfaghari and Farsan Madjdi: The Influence of Cultural Values on Social Evaluations 27: Thomas B. Lawrence and Nelson Phillips: Social-Symbolic Work and Organisational Social Evaluations 28: Alexander Rustler, Eero Vaara and Ana M. Aranda: The Role of Language and Communication in Shaping Social Evaluations: The Case of Discursive Legitimation Part IV New and Emerging Macro, Meso, and Micro Forces 29: Witold J. Henisz: Social Evaluations of Environmental, Social and Governance Issues 30: Timothy Werner: From User to Shaper: Firm Reputation and Business-Government Relations 31: Kishanthi Parella: Reputational Regulation: The Public Governance Functions of Reputation 32: Brayden G. King: Activism and Its Consequences for Social Evaluation 33: Marco Clemente and Laura Illia: Media and Social Media in Social Evaluations Research 34: Rhonda K. Reger, Niken Putri and Md Ziad Haidar: Social Media, Social Approval, and Social Disapproval 35: Naomi A. Gardberg, Patrick Haack and William Newburry: Measuring Up: The Challenges of Quantifying Social Evaluations 36: Michael Etter: The Role of Digital Platforms as Social Evaluation Intermediaries 37: Alex Murray and Vern L. Glaser: Artificial Intelligence and the Reshaping of Social Evaluations Part V Essays on Interrelationships 38: Donald Lange, Nicole Gillespie and Alex Bitektine: The Evaluator's Perspective: Understanding Valence Alignment in Organisational Evaluations 39: Timothy G. Pollock and Violina P. Rindova: The Alchemy of Social Evaluations: Increasing Value through Dynamic Transformations 40: Kisha Lashley, Ilaria Orlandi, Esin Bozdag, Lindsey Yonish and Cynthia E. Devers: Stigmatising Events and Their Relationships to Positive Social Evaluations Part VI Conclusions 41: Rupert Younger and Anastasiya Zavyalova: Concluding Thoughts