Alien Thinking

Brought to you by Penguin.

How do you come up with ideas that change the world?
________________­­­­­­­­­­­­­­­­­­­­­­­

This bold and inspiring new book argues that everyone who made leaps of creative genius - whether to cure Ebola or circumnavigate the world in a hot air balloon - had one thing in common; they all thought like ALIENs.

Distilling over a decade of research into a fascinating journey through history and science, Bouquet, Barsoux and Wade reveal that there are five patterns of thinking that distinguish true innovators from the rest of us; Attention, Levitation, Imagination, Experimentation and Navigation. But, crucially, they show how utilising this model will help you come up with ground-breaking ideas of your own.

________________­­­­­­­­­­­­­­­­­­­­­­­

''Stuck in innovation stagnation? Read this brilliant book, and you''ll break free from it'' Rolf Dobelli, author of the million-copy bestseller The Art of Thinking Clearly

''A sharp critique of the conventional wisdom around innovation with thought-provoking advice for how to do it better'' Jake Knaap, New York Times-bestselling author of Sprint