Jo Owen has an MBA and knows what it takes to succeed in today’s business world. As a  top authority on leadership, he practices what he preaches. He has worked with over 100 of the best (and one or two of the worst) organisations in Asia, Europe and North America. He was a partner at  Accenture, started a bank, built a business in Japan and is a founder of five national charities.  He is a top corporate coach and speaker on leadership and the bestselling author of How to Manage, How to Sell, How to Influence  and How to Lead, the UK’s number one book on leadership.He can be reached at jo.owen@leadershippartnership.com.

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• Introduction1.       The world of strategy1.1   The nature of strategy1.2   Dealing with strategy1.3   Applying strategy to your area1.4   Four pillars of strategy1.5   Strategy and the art of unfair competition1.6   Portfolio strategy1.7   Creating a vision for your firm and your team1.8   Mergers and acquisitions1.9   How to be innovative1.10            The language of strategy1.11            Business start-ups2.       Marketing and salesIntroduction2.1   The nature of marketing2.2   The advertising brief2.3   How to be an advertising expert2.4   The marketing brief2.5   Market segmentation2.6   How to price2.7   Market research2.8   Competitive and market intelligence2.9   What people buy and why2.10            How to sell – to be imported: persuasive conversations?2.11            How not to sell3.       Finance and accountingIntroduction3.1   Maths for managers3.2   Surviving spreadsheets3.3   The financial structure of the firm 3.4   Models of business3.5   Financial accounting3.6   How to use the Capital Asset Pricing Model3.7   Assessing investments in practice3.8   Negotiating your budget3.9   Managing your budget3.10            Overseeing budgets3.11            The balanced scorecard3.12            The nature of costs: cash versus accruals3.13            The nature of costs: fixed versus variable3.14            Cutting costs: methods change3.15            Cutting costs: slash and burn3.16            Cutting costs: smoke and mirrors4.       Human capitalIntroduction4.1   Dealing with HR professionals4.2   HR strategy and minimising the cost of production4.3   HR strategy and the quality of production4.4   HR strategy: enabling growth (or decline)4.5   HR strategy: compensation4.6   Organisation culture and what you can do about it4.7   Organisation culture and how to change it4.8   When to fire someone4.9   Ethics5.       Operations, technology and changeIntroduction5.1   How to start a change effort5.2   Setting up a project for success5.3   Managing projects5.4   The nature of quality5.5   Applying quality5.6   Restructuring the organisation5.7   Reengineering5.8   Using consultants5.9   Dealing with the law6.       Lead your teamIntroduction6.1   How to take control6.2   What you

Jo Owen has an MBA and knows what it takes to succeed in today’s business world. As a  top authority on leadership, he practices what he preaches. He has worked with over 100 of the best (and one or two of the worst) organisations in Asia, Europe and North America. He was a partner at  Accenture, started a bank, built a business in Japan and is a founder of five national charities.  He is a top corporate coach and speaker on leadership and the bestselling author of How to Manage, How to Sell, How to Influence  and How to Lead, the UK’s number one book on leadership.He can be reached at jo.owen@leadershippartnership.com.

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• Introduction1.       The world of strategy1.1   The nature of strategy1.2   Dealing with strategy1.3   Applying strategy to your area1.4   Four pillars of strategy1.5   Strategy and the art of unfair competition1.6   Portfolio strategy1.7   Creating a vision for your firm and your team1.8   Mergers and acquisitions1.9   How to be innovative1.10            The language of strategy1.11            Business start-ups2.       Marketing and salesIntroduction2.1   The nature of marketing2.2   The advertising brief2.3   How to be an advertising expert2.4   The marketing brief2.5   Market segmentation2.6   How to price2.7   Market research2.8   Competitive and market intelligence2.9   What people buy and why2.10            How to sell – to be imported: persuasive conversations?2.11            How not to sell3.       Finance and accountingIntroduction3.1   Maths for managers3.2   Surviving spreadsheets3.3   The financial structure of the firm 3.4   Models of business3.5   Financial accounting3.6   How to use the Capital Asset Pricing Model3.7   Assessing investments in practice3.8   Negotiating your budget3.9   Managing your budget3.10            Overseeing budgets3.11            The balanced scorecard3.12            The nature of costs: cash versus accruals3.13            The nature of costs: fixed versus variable3.14            Cutting costs: methods change3.15            Cutting costs: slash and burn3.16            Cutting costs: smoke and mirrors4.       Human capitalIntroduction4.1   Dealing with HR professionals4.2   HR strategy and minimising the cost of production4.3   HR strategy and the quality of production4.4   HR strategy: enabling growth (or decline)4.5   HR strategy: compensation4.6   Organisation culture and what you can do about it4.7   Organisation culture and how to change it4.8   When to fire someone4.9   Ethics5.       Operations, technology and changeIntroduction5.1   How to start a change effort5.2   Setting up a project for success5.3   Managing projects5.4   The nature of quality5.5   Applying quality5.6   Restructuring the organisation5.7   Reengineering5.8   Using consultants5.9   Dealing with the law6.       Lead your teamIntroduction6.1   How to take control6.2   What you

Jo Owen has an MBA and knows what it takes to succeed in today’s business world. As a  top authority on leadership, he practices what he preaches. He has worked with over 100 of the best (and one or two of the worst) organisations in Asia, Europe and North America. He was a partner at  Accenture, started a bank, built a business in Japan and is a founder of five national charities.  He is a top corporate coach and speaker on leadership and the bestselling author of How to Manage, How to Sell, How to Influence  and How to Lead, the UK’s number one book on leadership.He can be reached at jo.owen@leadershippartnership.com.

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• Introduction1.       The world of strategy1.1   The nature of strategy1.2   Dealing with strategy1.3   Applying strategy to your area1.4   Four pillars of strategy1.5   Strategy and the art of unfair competition1.6   Portfolio strategy1.7   Creating a vision for your firm and your team1.8   Mergers and acquisitions1.9   How to be innovative1.10            The language of strategy1.11            Business start-ups2.       Marketing and salesIntroduction2.1   The nature of marketing2.2   The advertising brief2.3   How to be an advertising expert2.4   The marketing brief2.5   Market segmentation2.6   How to price2.7   Market research2.8   Competitive and market intelligence2.9   What people buy and why2.10            How to sell – to be imported: persuasive conversations?2.11            How not to sell3.       Finance and accountingIntroduction3.1   Maths for managers3.2   Surviving spreadsheets3.3   The financial structure of the firm 3.4   Models of business3.5   Financial accounting3.6   How to use the Capital Asset Pricing Model3.7   Assessing investments in practice3.8   Negotiating your budget3.9   Managing your budget3.10            Overseeing budgets3.11            The balanced scorecard3.12            The nature of costs: cash versus accruals3.13            The nature of costs: fixed versus variable3.14            Cutting costs: methods change3.15            Cutting costs: slash and burn3.16            Cutting costs: smoke and mirrors4.       Human capitalIntroduction4.1   Dealing with HR professionals4.2   HR strategy and minimising the cost of production4.3   HR strategy and the quality of production4.4   HR strategy: enabling growth (or decline)4.5   HR strategy: compensation4.6   Organisation culture and what you can do about it4.7   Organisation culture and how to change it4.8   When to fire someone4.9   Ethics5.       Operations, technology and changeIntroduction5.1   How to start a change effort5.2   Setting up a project for success5.3   Managing projects5.4   The nature of quality5.5   Applying quality5.6   Restructuring the organisation5.7   Reengineering5.8   Using consultants5.9   Dealing with the law6.       Lead your teamIntroduction6.1   How to take control6.2   What you