JOANNE MORREALE is Associate Professor of Communication at Northeastern University. Her particular research interest is in campaign communication.

• Introduction Discursive Threads of the Presidential Campaign Film Instatement of a Genre: The Classical Presidential Campaign Film, 1952-1960 Growth and Development of the Classical Presidential Campaign Film, 1964-1972 The End of Exposition, 1972 The Modern Period, 1976-1980 The Generic Hybrid Ascends, 1984-1988 Generic Transformation, 1992 Afterword: The Presidential Campaign Film as Cultural Artifact Filmography Bibliography Index

JOANNE MORREALE is Associate Professor of Communication at Northeastern University. Her particular research interest is in campaign communication.

• Introduction Discursive Threads of the Presidential Campaign Film Instatement of a Genre: The Classical Presidential Campaign Film, 1952-1960 Growth and Development of the Classical Presidential Campaign Film, 1964-1972 The End of Exposition, 1972 The Modern Period, 1976-1980 The Generic Hybrid Ascends, 1984-1988 Generic Transformation, 1992 Afterword: The Presidential Campaign Film as Cultural Artifact Filmography Bibliography Index