Strategy and Organization of International Business

PERVAIZ AHMED Lecturer in Best Practice Management, University of Bradford Management Centre, UKCHRISTOS ANTONIOU Manager, Plotin Travel SA, Athens, GreeceFRANK BARTELS Lecturer in International Business, Nanyang Technological University, SingaporePETER J BUCKLEY Professor of International Business and Director of the Centre for International Business, Leeds University Business School, UK, and Visiting Professor, Department of Economics, University of Reading, and Visiting Professor, University of Paris I : Pantheon - Sorbonne, FranceFRED BURTON Senior Lecturer in Economics, School of Management, UMIST, UKJOHN W CADOGAN Lecturer in Marketing, Victoria University of Wellington, New ZealandMALCOLM CHAPMAN Lecturer in International Business, Centre for International Business, Leeds University Business School, UKNICK K CRAWFORD Senior Consultant, JCL Advisers, Claverton House, Cirencester, Gloucestershire, UKADAMANTIOS DIAMANTOPOULOS Director of Research, Loughborough University Business School, UKDAVID O FAULKNER Visiting Fellow, Judge Institute of Management Studies, University of Cambridge, UKGLEN HARDAKER School of Business, University of Huddersfield, UKTERRY HILL Professor of Operations Management, London Business School, UKNEIL HOOD Professor of Business Policy and Director, Strathclyde International Business Unit, University of Strathclyde, UKYUAN LU Visiting Scholar, Faculty of Business Administration, Chinese University of Hong KongHAFIZ MIRZA Professor of International Business, University of Bradford Management Centre, UKELEANOR J MORGAN Senior Lecturer in Business Economics, Centre for International Business Research, School of Management, University of Bath, UKRAM MUDAMBI Senior Lecturer in Strategy, School of Business, University of Buckingham, UKALASTAIR NICHOLSON Professor of Operations Management, London Business School, UKMARINA PAPANASTASSIOU Researcher, KEPE, Athens, and Lecturer, Economic University of Athens, GreeceROBERT PEARCE Reader in Economics, University of Reading, UKCLAUS PETER SCHRUNDER Researcher in Management, University of Buckingham, UKROY WESTBROOK Associate Professor of Operations Management, London Business School, UKSTEPHEN YOUNG Professor, Department of Marketing, University of Strathclyde, UK

• Introduction; P. Buckley, F. Burton & H. Mirza PART A: ORGANIZATIONAL ISSUES IN INTERNATIONAL BUSINESS Multinational Subsidiary Development in an Integrated Europe; N. Hood & S. Young Strategic Management Interaction between French Multinationals and Subsidiaries in Sub-Saharan Africa; F. Bartels Uncertainty Avoidance in Greece: an Ethnographic Illustration; M. Chapman & C. Antoniou PART B: INTERNATIONAL MARKETING STRATEGY Measuring Market Orientation in an Export Context: Some Preliminary Evidence; J.W. Cadogan & A. Diamantopoulos The European Network of Regional Technology Advisory Centres: Service Provision to the Smaller Firm; E.J. Morgan & N.K. Crawford `Traditional' vs `International' SMEs - a Comparative Appraisal of Purchasing Partnerships; R. Mudambi & C.P. Schrunder PART C: INTERNATIONAL STRATEGIC ALLIANCES The Management of International Strategic Alliances; D.O. Faulkner Reflections on Theoretical Perspectives of International Strategic Alliances; Y. Lu & F. Burton PART D: INTERNATIONAL MANUFACTURING AND TECHNOLOGY STRATEGY International Approaches to Computer-Integrated Manufacturing: Perspectives from Europe, America and Japan; G. Hardaker & P.K. Ahmed Manufacturing Strategy: Providing Support for Agreed Markets; T. Hill, A. Nicholson & R. Westbrook The Value Added Procedure of Scientific Inputs in the Overseas R & D Laboratory: From Recruitment to the Board of Directors, an Inter-Functional Process; M. Papanastassiou & R. Pearce Conclusions: Onwards and Upwards; S. Young