Sjaak Kroon is professor of Multilingualism in the Multicultural Society. He is a member of the Department of Culture Studies and Babylon, Center for the Study of Superdiversity at Tilburg University, The Netherlands. His main focus in research and teaching is on linguistic and cultural diversity, language policy, literacy and education in the context of globalization.Jos Swanenberg is professor of Diversity in Language and Culture at the Department of Culture Studies and Babylon, Center for the Study of Superdiversity at Tilburg University, The Netherlands, president of the board of the Association of Applied Linguistics in The Netherlands and Belgium, and adviser on heritage, language and culture at Erfgoed Brabant (Cultural Heritage Foundation) in ’s-Hertogenbosch, The Netherlands.

• Chapter 1Introduction:Language and culture on the marginsSjaak Kroon and Jos SwanenbergChapter 2Redefining the sociolinguistic ‘local’:Examples from TanzaniaJan BlommaertChapter 3Reterritorialization and the construction of margins and centers through imitation in IndonesiaZane GoebelChapter 4English in Asmara as a changing reflection of online globalizationSjaak Kroon, Jenny-Louise Van der Aa and Yonas Mesfun AsfahaChapter 5Gender performativity in virtual space:Transglossic language practices of young women in country BangladeshShaila SultanaChapter 6The language and culture of New Kids:Appreciation of and familiarity with online Brabantish identitiesJos SwanenbergChapter 7Literacy acquisition and mobile phones in a South African township:The story of SarahFie VelgheChapter 8Scaling queer performativities of genders and sexualities in the periphery of Rio de Janeiro in digital and face-to-face semiotic encounters Luiz Paulo Moita-Lopes, Branca Falabella Fabrício and Thayse Figueira GuimarãesChapter 9Expanding marginality:Linguascaping a Transcarpathian spa in south-western UkrainePetteri Laihonen and István CsernicskóChapter 10Globalized linguistic resources at work:A case study of a local supermarket in Finnish LaplandMassimiliano SpottiChapter 11Calypso music, globalization and plurilingualism in the Dutch CaribbeanGregory RichardsonChapter 12Consuming English in rural China:Lookalike language and the semiotics of aspirationXuan Wang

Sjaak Kroon is professor of Multilingualism in the Multicultural Society. He is a member of the Department of Culture Studies and Babylon, Center for the Study of Superdiversity at Tilburg University, The Netherlands. His main focus in research and teaching is on linguistic and cultural diversity, language policy, literacy and education in the context of globalization.Jos Swanenberg is professor of Diversity in Language and Culture at the Department of Culture Studies and Babylon, Center for the Study of Superdiversity at Tilburg University, The Netherlands, president of the board of the Association of Applied Linguistics in The Netherlands and Belgium, and adviser on heritage, language and culture at Erfgoed Brabant (Cultural Heritage Foundation) in ’s-Hertogenbosch, The Netherlands.

• Chapter 1Introduction:Language and culture on the marginsSjaak Kroon and Jos SwanenbergChapter 2Redefining the sociolinguistic ‘local’:Examples from TanzaniaJan BlommaertChapter 3Reterritorialization and the construction of margins and centers through imitation in IndonesiaZane GoebelChapter 4English in Asmara as a changing reflection of online globalizationSjaak Kroon, Jenny-Louise Van der Aa and Yonas Mesfun AsfahaChapter 5Gender performativity in virtual space:Transglossic language practices of young women in country BangladeshShaila SultanaChapter 6The language and culture of New Kids:Appreciation of and familiarity with online Brabantish identitiesJos SwanenbergChapter 7Literacy acquisition and mobile phones in a South African township:The story of SarahFie VelgheChapter 8Scaling queer performativities of genders and sexualities in the periphery of Rio de Janeiro in digital and face-to-face semiotic encounters Luiz Paulo Moita-Lopes, Branca Falabella Fabrício and Thayse Figueira GuimarãesChapter 9Expanding marginality:Linguascaping a Transcarpathian spa in south-western UkrainePetteri Laihonen and István CsernicskóChapter 10Globalized linguistic resources at work:A case study of a local supermarket in Finnish LaplandMassimiliano SpottiChapter 11Calypso music, globalization and plurilingualism in the Dutch CaribbeanGregory RichardsonChapter 12Consuming English in rural China:Lookalike language and the semiotics of aspirationXuan Wang

Sjaak Kroon is professor of Multilingualism in the Multicultural Society. He is a member of the Department of Culture Studies and Babylon, Center for the Study of Superdiversity at Tilburg University, The Netherlands. His main focus in research and teaching is on linguistic and cultural diversity, language policy, literacy and education in the context of globalization.Jos Swanenberg is professor of Diversity in Language and Culture at the Department of Culture Studies and Babylon, Center for the Study of Superdiversity at Tilburg University, The Netherlands, president of the board of the Association of Applied Linguistics in The Netherlands and Belgium, and adviser on heritage, language and culture at Erfgoed Brabant (Cultural Heritage Foundation) in ’s-Hertogenbosch, The Netherlands.

• Chapter 1Introduction:Language and culture on the marginsSjaak Kroon and Jos SwanenbergChapter 2Redefining the sociolinguistic ‘local’:Examples from TanzaniaJan BlommaertChapter 3Reterritorialization and the construction of margins and centers through imitation in IndonesiaZane GoebelChapter 4English in Asmara as a changing reflection of online globalizationSjaak Kroon, Jenny-Louise Van der Aa and Yonas Mesfun AsfahaChapter 5Gender performativity in virtual space:Transglossic language practices of young women in country BangladeshShaila SultanaChapter 6The language and culture of New Kids:Appreciation of and familiarity with online Brabantish identitiesJos SwanenbergChapter 7Literacy acquisition and mobile phones in a South African township:The story of SarahFie VelgheChapter 8Scaling queer performativities of genders and sexualities in the periphery of Rio de Janeiro in digital and face-to-face semiotic encounters Luiz Paulo Moita-Lopes, Branca Falabella Fabrício and Thayse Figueira GuimarãesChapter 9Expanding marginality:Linguascaping a Transcarpathian spa in south-western UkrainePetteri Laihonen and István CsernicskóChapter 10Globalized linguistic resources at work:A case study of a local supermarket in Finnish LaplandMassimiliano SpottiChapter 11Calypso music, globalization and plurilingualism in the Dutch CaribbeanGregory RichardsonChapter 12Consuming English in rural China:Lookalike language and the semiotics of aspirationXuan Wang