Heung-wah Wong is Program Director of Global Creative Industries in the School of Modern Languages and Cultures at the University of Hong Kong.Hoi-yan Yau is Senior Lecturer in the Department of Cultural Studies at Lingnan University.

"This is a serious, accessible and extremely important book that provides, for the first time in English, an introduction to Japan's adult video industry. Offering an in-depth historical overview of the postwar development of adult pornography, alongside a close ethnographic reading of its sites of production and consumption, the authors help to normalize this significant industry. They provide insight into how pornography has come to take on its distinctive contours in contemporary Japan, and how and why Japanese pornography stars, formats and genres have spread beyond Japan to influence the sexual cultures of neighboring societies in East Asia." - Mark McLelland, University of Wollongong, Australia"This path-breaking volume opens up the world of Japan's videos industry to social scientific analysis. The authors very skillfully use observation, interviews and statistical data to depict the industry, sketch-out its social and cultural context and offer multifaceted insights about its internal characteristics and dynamics. It will become an anchor point for any future research." - Eyal Ben-Ari, Director, Kinneret Academic College, Israel

• 1. Introduction2. From Pink Film and Binibon to Japanese AVs: Pornographic Culture in Postwar Japan3. Production, Regulation, and Circulation of Adult Videos4. The Production of Tantai and Kikaku5. Who Wants to Be an AV Girl?6. AV Girl Job Interview: An Inventive Production Process 7. The Reel Thing: A Lecture on Infinite Female Orgasm8. The ‘Censorship’ of Japanese Adult Videos9. Conclusion

Heung-wah Wong is Program Director of Global Creative Industries in the School of Modern Languages and Cultures at the University of Hong Kong.Hoi-yan Yau is Senior Lecturer in the Department of Cultural Studies at Lingnan University.

"This is a serious, accessible and extremely important book that provides, for the first time in English, an introduction to Japan's adult video industry. Offering an in-depth historical overview of the postwar development of adult pornography, alongside a close ethnographic reading of its sites of production and consumption, the authors help to normalize this significant industry. They provide insight into how pornography has come to take on its distinctive contours in contemporary Japan, and how and why Japanese pornography stars, formats and genres have spread beyond Japan to influence the sexual cultures of neighboring societies in East Asia." - Mark McLelland, University of Wollongong, Australia"This path-breaking volume opens up the world of Japan's videos industry to social scientific analysis. The authors very skillfully use observation, interviews and statistical data to depict the industry, sketch-out its social and cultural context and offer multifaceted insights about its internal characteristics and dynamics. It will become an anchor point for any future research." - Eyal Ben-Ari, Director, Kinneret Academic College, Israel

• 1. Introduction2. From Pink Film and Binibon to Japanese AVs: Pornographic Culture in Postwar Japan3. Production, Regulation, and Circulation of Adult Videos4. The Production of Tantai and Kikaku5. Who Wants to Be an AV Girl?6. AV Girl Job Interview: An Inventive Production Process 7. The Reel Thing: A Lecture on Infinite Female Orgasm8. The ‘Censorship’ of Japanese Adult Videos9. Conclusion